00015英语(二)
How to Start Your Own BusinessI have recently started a business and have learned some crucial lessons in the process that I feel privileged to share with you.1. Identify your motivation. __1__ To have more time? To make more money? To be your own boss? T
题目
How to Start Your Own Business I have recently started a business and have learned some crucial lessons in the process that I feel privileged to share with you. 1. Identify your motivation. __1__ To have more time? To make more money? To be your own boss? To have creative control over what you love to do? Write out all of your motivating factors and prioritize them. When you see them listed, you might see a pattern in that you're just unhappy at your current job and starting your own business isn't the answer. 2. Identify your passion. What do you love to do? What skills and knowledge do you uniquely bring to the table? What gets you excited about your work? __2__ If you keep your passion in plain sight, you will stay focused on the purpose of your business and not solely on the logistics. 3. Identify your market. If you are starting your business locally, research your competitors. Determine if there is room in the market for your business. What will you do differently to draw in customers? What niche market are the other businesses missing? __3__ Your business cannot survive without customers, so do enough research on the front end to determine if there are enough potential clients to keep your business alive. 4. Identify your finances. __4__ You have to buy furniture, trash cans, a garage door opener, light fixtures and landscaping equipment, and before you know it, you've far exceeded your financial boundaries. That can happen just as easily in a business. Do exhaustive financial planning. Meet with a financial advisor or someone at your bank to examine the financial viability of your business and the process of getting it up and running. __5__ Be prepared for financial loss and get advice on how to alleviate that burden in the future. __4__内应为（）
- A、Plan wisely and do not assume the best about your business.
- B、Why do you want to start your own business?
- C、The tragic reality is that when business fail, the passion often dies with it.
- D、Keep that passion at the forefront of your business plan, your marketing strategies, and your daily routine.
- E、If you have ever purchased a new home, you know that the financial obligations extend beyond the down payment and the mortage.
- F、If you are starting an Internet company, research the requirements for your own unique Web presence.
相似问题和答案
第1题：
第二篇
Saving Money
Where you save your money often depends on what you are saving for. If you are
saving to buy a CD（光盘）or to go to a concert,then probably you would keep your money
somewhere in your room.
If you are saving for a big purchase like a mountain bike or a school trip,where would
you save your money?
One place to save money is the bank.Putting your money in a savings account will
help your money earn more money. If you put your money in a piggy bank（猪形储蓄
罐）,one year later you'll still have the same amount of money you put in.If you put
your money in a savings account,one year later,you'II have more money than you put
in.Why?
When you keep your money in a bank,your money earns interest.Interest is an
amount of money a bank pays you to use your money.The bank uses your money(and the
money of other people,too)to loan money to people and businesses.
The bank will send you a statement several times a year. A bank statement tells you
how much money you have in your account.It also tells you how much interest you have
earned.If you leave your money in the bank,you can watch it grow!
Another way you can save money is to buy a certificate of deposit or CD.If you have
some money that you don't need to use for a long time,this is a good way to make your
money grow.
You can buy a CD at a bank.You agree not to use the money for a certain period of
time.That period might be from six months to five years.You can't touch your money
during that time.If you do,you must pay a penalty,or fee.
A:pay interest to the bank.
B:close your account.
C:open a new account.
D:pay a penalty or fee,
第2题：
It's not an ordinary business book. It is not just about my life, either. The message is that to succeed in business you have to be different. Business can be fun, and can be run with love and do good. In business, as in life, I need to enjoy myself, to have a feeling of my family and to feel excited by something unusual. I have always wanted the people who work for the "Body Shop" to feel the same way.
Now this book sends these ideas out into the world, and makes them public. I'd like to think there are no limits （界限） to our "family", and no limits to what can be done. I find that an exciting thought. I hope you do, too.
What would someone learn from this text?
B. How to write a book about business.
C. What the book is about.
D. What the writer's family is like.
第3题：
听力原文：With a current account, your money is immediately available.
(8)
A．You have to deposit your money once a month.
B．You can use your money at any time you need it.
C．Your money is immediately run out.
D．Your money can immediately make more money.
解析：单句意思为“开立一个活期账户，你可以随时取钱。”
第4题：
第二篇
Saving Money
Where you save your money often depends on what you are saving for.If you are
saving to buy a dictionary or to go to a concert,then probably keep your money somewhere
in your room.
If you are saving for a big purchase like a mountain bike or a school trip,where would
you save your money?
One place to save money is the bank.Putting your money in a savings account will
help your money earn more money.If you put your money in a piggy bank（猪形储蓄
罐）,one year later you'll still have the same amount of money you put in.If you put
your money in a savings account,one year later,you'll have more money than you put
in.Why?
When you keep your money in a bank,your money earns interest.Interest is the
amount of money a bank pays you to use your money.The bank uses your money(and
the money of other people,too)to loan money to people and businesses.
The bank will send you a statement several times a year.A bank statement tells you
how much money there is in your account.It also tells you how much interest you have
earned.If you leave your money in the bank,you can watch it grow!
Another way you can save money is to buy a certificate of deposit or CD.If you have
some money that you don't need to use for a long time,this is a good way to make your
money grow.
You can buy a CD at a bank.You agree not to use the money for a certain period of
time.That period might be from six months to five years.You can't touch your money
during that time.If you do,you must pay a penalty,or fee.
Since the bank is using your money for that time period,it will pay you interest.You
will earn more interest with a CD than in a savings account.Can you guess why?It's
because you promise to leave your money in the bank for a certain period of time.Banks
pay different rates of interest.So,you may want to compare rates in newspaper ads before
buying a CD.
A:you have to pay interest to the bank.
B:you have to close your account.
C:you have to open a new account.
D:you have to pay a penalty or fee.
第5题：
Interview with Allan Gray
1. I was working for a multinational company in the early 1980s,and my brother asked me if I was interested in going into partnership with him to set up a language school.I'd always wanted to work for myself,and I was a bit fed up with working for someone else,so I said yes.Primarily, I wanted the freedom to make my own decisions,I wanted room to be creative,and also I wanted to be able to get the credit and keep the profits if we were successful.I was also happy to carry the can and take the blame if things went wrong.These things are not possible if you work as an employee in a large organization.
2. I had to borrow money to help start the business,but we were lucky because we also had some outside capital to put into the business.These days it can be really hard to persuade banks to lend money to people who want to start a company,so we were fortunate .It was fairly easy to set up the business,because we had a very clear idea of what we wanted to do.The problem was,all our preconceptions（预想）about what it would be like to run a business were wrong. We made lots of mistakes, and we almost went bankrupt（破产的）at the beginning. At one point, we only had two students in the school.
3. Far too long!We lost money for the first four years and,as I was saying,we nearly went out of business.It took quite a long time to start making profit. The best thing we did,though,was that we hired some really good people to work for us.In fact,some of those people are still work-ing for us,24 years later. Now we're doing well,but it was very risky at first.
4. One is financial constraint（约束）.It can be very tough. I think all small businesses have cashflow problems-it often takes a long time to get paid by your customers.The second big prob- lem is marketing. It takes a lot of funds to market your business,and you have to get your name known and build a reputation .But the biggest challenge is managing the people.All businesses are about people,and you have to learn how to deal with all kinds of people-and I think we've been extremely good at getting the best of our staff.
A: to lose your house
B: to manage your employees
C: to keep independent
D: to lend you money
E: to take the responsibility for it
F: to make profit
本段主要讲述的是自己开业遇到的种种困难，跟预想的大相径庭，犯了许多错误，差点破产，并且只招到两个学生。因此E项是本段大意。
本段主要讲成功之前花费的时间，前四年一直亏损，甚至差点破产。故本题选C。
本段主要讲在经营学校的过程中遇到的挑战。故本题选D。
根据第一段的“I was also happy to carry the can and take the blame if things went wrong.”可知，如果你做出错误决定，你就必须为其承担责任。故选E。
根据第二段“These days it can be really hard to persuade banks to lend money to people who want to start a company...”可知，困难是劝银行把钱借出来。
从第三段可知，作者招到了很好的员工为其工作，并因此获得盈利。故本题选F。
第四段讲述了三个挑战：资金约束、经营、管理员工。故本题选B。
第6题：
Bum rate is the speed at which a start up business consumes money. My rate would be $50,000 a month when my new media company started. So, I began looking around for individuals who would be my first investors. "Angel money" it was called. But when I reviewed my list of acquaintances to find those who might be able to help, I found the number got small.
With no other choices, I began meeting with the venture-capital companies. But I was warned they took a huge share of your company for the money they put in. And if you struggled, they could drop you cold.
As I was searching for "angel money", I started to build a team who trusted me even though I didn′t have money for paying checks yet.
Bill Becker was an expert in computer programming and image processing at a very famous Media Lab at M.I.T. With his arrival, my company suddenly had a major technology "guy" in-house.
Katherine Henderson, a film maker and a former real-estate dealer, joined us as our director of market research. Steve White came on as operating office. He had worked for the developer of a home-finance software, Quicken. We grabbed him.
We had some really good people, but we still didn′t have enough money. One night, my neighbor, Louise Johnson, came for a visit. She and I were only nodding acquaintances, but her boys and ours were constant companions. She ran a very good business at the time.
Louise was brilliant and missed nothing. She had been watching my progress closely. She knew I was dying for money and I had prospects but could offer no guarantees of success.
She told me that her attorney had talked to mine and the terms had been agreed upon. She handed me an envelope. Inside was a check for $500,000.
I almost fell down. I heard her voice as if from heaven.
"I have confidence in your plan," she said. "You′ll do well. You′re going to work for it, but it′ s satisfying when you build your own company."
Who could have thought I′ d find an angel so close to home? There were no words sufficient for the moment. We just said good night. She left and I just stood there, completely humbled and completely committed.
To get help from a venture-capital company, you may have to _____________.
B.change your business line
C.enlarge your business scope
D.let them operate your business
第7题：
It's not an ordinary business book. It is not just about my life, either. The message is that to succeed in business you have to be different. Business can be fun, and can be run with love and do good. In business, as in life, I need to enjoy myself, to have a feeling of my family and to feel excited by something unusual. I have always wanted the people who work for the "Body Shop" to feel the same way.
Now this book sends these ideas out into the world, and makes them public. I'd like to think there are no limits （界限） to our "family", and no limits to what can be done. I find that an exciting thought. I hope you do, too.
How does the writer feel about the business she runs?
B. It will possibly be more successful.
C. It's one of the most successful businesses.
D. It is the only company that is growing all around the world.
第8题：
【A1】
A.MIND YOURSELF THAT DON"T BE A SLAVE TO EMAIL.
B.YOU SHOULD PLAN YOUR DAY AT THE START OF EACH DAY.
C.GETTING YOUR OFFICE ORGANIZED WILL IMPROVE YOUR WORKING EFFICIENCY.
D.TAKING ADVANTAGE OF SOME RIGHT SOFTWARE COULD HELP YOU A LOT.
E.YOU CAN DELEGATE TASKS TO OTHERS INSTEAD OF DOING THEM YOURSEL
F. DON"T SPEND HALF YOUR WORK DAY ON FACEBOOK AND THEN BRAG ABOUT IT IF YOU SPEND TOO MUCH TIME WORKING IN YOUR BUSINESS, YOU WON"T HAVE ENOUGH TIME TO WORK ON YOUR BUSINESS.THAT IS, IF ALL YOU HAVE DONE IS CREATE A JOB FOR YOURSELF, THAT"S A MISTAK
E.IT IS FAR BETTER, AND SMARTER, TO FIGURE OUT HOW TO FREE YOURSELF UP TO BE MORE ENTREPRENEUR, LESS WORKER.HERE"S HOW: 【A1】______ BEFORE THE CRAZINESS OF THE DAY SETS IN, BEGIN BY LOOKING AT WHAT IS COMING UP AND THEN PRIORITIZE IT.MAKE A LIST AND TRY TO FOLLOW IT.THAT WAY, INSTEAD OF EVENTS CONTROLLING YOU, YOU CONTROL THE
M.YOU DON"T WANT TO SPEND YOUR DAYS PUTTING OUT FIRES. IF YOU HAVE A DAY PLANNER, USE IT.IF YOU USE OUTLOOK OR A BLACKBERRY INSTEAD, BE SURE TO TAKE ADVANTAGE OF THEIR BUILT-IN ORGANIZATIONAL TOOLS. 【A2】______ THERE ARE SO MANY TIME-SAVING PRODUCTIVITY SOFTWARE TOOLS OUT THERE THAT IT IS A MISTAKE NOT TO USE AND TAKE ADVANTAGE OF THE
M.SOFTWAR
E.SOFTWARE MAKERS SPEND AN INORDINATE A-MOUNT OF EFFORT ON R&-D, LEARNING WHAT IT IS WE SMALL BUSINESS PEOPLE NEE
D.THEY THEN CREATE POWERFUL SOFTWARE APPLICATIONS DESIGNED TO FILL THOSE NEEDS. BUY THE
M.LEARN THE
M.USE THE
M. THE MISTAKE MANY OF US MAKE IS THAT WE GET THIS GREAT SOFTWARE AND NEVER TAKE THE TIME TO LEARN EVERYTHING IT CAN DO FOR US.A DAY OF TRAINING CAN MAKE YOU FAR MORE ORGANIZED AND EFFECTIV
E.CHECK OUT PROJECT MANAGEMENT SOFTWARE, OR CUSTOMER RELATIONSHIP, ETC THEY CAN REALLY HELP. 【A3】______ WHEN I READ THAT THE AUTHOR OF THE 4-HOUR WORK SPENT A LITTLE MORE THAN AN HOUR A WEEK ON E-MAIL I WAS INCREDIBLY JEALOUS.FEW OF US HAVE FIGURED OUT HOW TO STOP THE ONSLAUGHT OF EMAIL TO THAT DEGREE, BUT EVEN SO, IT IS POSSIBLE TO BE SMARTER ABOUT EMAIL: DESIGNATE THE AMOUNT OF TIME A DAY YOU WANT TO SPEND DOING EMAIL AND STICK TO IT. SET ASIDE TIME FOR EMAIL ONCE OR TWICE A DAY, AND AGAIN, STICK TO IT. THE MISTAKE SOME MAKE IS GETTING SO CAUGHT UP IN EMAIL THAT THEY CHECK IT SEVERALTIMES A DAY (OR HOUR!) 【A4】______ CONSTANTLY SEARCHING THROUGH STACKS OF PAPERS AND PILES OF NOTES IS NO WAY TO RUN AN OFFIC
E.GET THE OFFICE SUPPLIES YOU NEED AND PUT THEM WHERE YOU WILL USE THE
M. COLOR-CODE FILES.GET A SHREDDER.BUY A BIGGER FILE CABINET.GET AN EXTRA BOOKCAS
E.ORGANIZING YOUR OFFICE IS ONE OF THE EASIEST, MOST AFFORDABLE THINGS YOU CAN DO TO BE MORE PRODUCTIV
E. 【A5】______ YOU DON"T HAVE TO DO EVERYTHING YOURSEL
F.GIVING SOME OF YOUR WORKLOAD TO OTHERS WILL FREE YOU UP TO USE YOUR TIME BETTER, AND YOU WOULD DO MORE BUSINESS USING SAVED TIM
E. BEING UNORGANIZED COSTS YOU TIME; TIME THAT COULD OTHERWISE BE SPENT GROWING YOUR BUSINESS.YET WITH ONLY A FEW TWEAKS, RUNNING YOUR BUSINESS COULD BE EASIER, MORE ENJOYABLE, AND LESS STRESSFUL.AND WHO COULDN"T USE A LITTLE OF THAT RIGHT NOW? ANYTHING YOU CAN DO TO BE MORE PRODUCTIVE IS A SMART MOV
E.
第二段写到在工作开始之前要对手头的工作分主次(prioritizeit)，还要列个表并尽量执行(makealistandtrytofollowit)，下文还出现了日程表(dayplanner)，所以可以知道本段要讲的是开始工作时要有规划，要把工作条理化，故选B。
第9题：
Interview with Allan Gray
1. I was working for a multinational company in the early 1980s,and my brother asked me if I was interested in going into partnership with him to set up a language school.I'd always wanted to work for myself,and I was a bit fed up with working for someone else,so I said yes.Primarily, I wanted the freedom to make my own decisions,I wanted room to be creative,and also I wanted to be able to get the credit and keep the profits if we were successful.I was also happy to carry the can and take the blame if things went wrong.These things are not possible if you work as an employee in a large organization.
2. I had to borrow money to help start the business,but we were lucky because we also had some outside capital to put into the business.These days it can be really hard to persuade banks to lend money to people who want to start a company,so we were fortunate .It was fairly easy to set up the business,because we had a very clear idea of what we wanted to do.The problem was,all our preconceptions（预想）about what it would be like to run a business were wrong. We made lots of mistakes, and we almost went bankrupt（破产的）at the beginning. At one point, we only had two students in the school.
3. Far too long!We lost money for the first four years and,as I was saying,we nearly went out of business.It took quite a long time to start making profit. The best thing we did,though,was that we hired some really good people to work for us.In fact,some of those people are still work-ing for us,24 years later. Now we're doing well,but it was very risky at first.
4. One is financial constraint（约束）.It can be very tough. I think all small businesses have cashflow problems-it often takes a long time to get paid by your customers.The second big prob- lem is marketing. It takes a lot of funds to market your business,and you have to get your name known and build a reputation .But the biggest challenge is managing the people.All businesses are about people,and you have to learn how to deal with all kinds of people-and I think we've been extremely good at getting the best of our staff.
A: to lose your house
B: to manage your employees
C: to keep independent
D: to lend you money
E: to take the responsibility for it
F: to make profit
本段主要讲述的是自己开业遇到的种种困难，跟预想的大相径庭，犯了许多错误，差点破产，并且只招到两个学生。因此E项是本段大意。
本段主要讲成功之前花费的时间，前四年一直亏损，甚至差点破产。故本题选C。
本段主要讲在经营学校的过程中遇到的挑战。故本题选D。
根据第一段的“I was also happy to carry the can and take the blame if things went wrong.”可知，如果你做出错误决定，你就必须为其承担责任。故选E。
根据第二段“These days it can be really hard to persuade banks to lend money to people who want to start a company...”可知，困难是劝银行把钱借出来。
从第三段可知，作者招到了很好的员工为其工作，并因此获得盈利。故本题选F。
第四段讲述了三个挑战：资金约束、经营、管理员工。故本题选B。
第10题：
Interview with Allan Gray
1. I was working for a multinational company in the early 1980s,and my brother asked me if I was interested in going into partnership with him to set up a language school.I'd always wanted to work for myself,and I was a bit fed up with working for someone else,so I said yes.Primarily, I wanted the freedom to make my own decisions,I wanted room to be creative,and also I wanted to be able to get the credit and keep the profits if we were successful.I was also happy to carry the can and take the blame if things went wrong.These things are not possible if you work as an employee in a large organization.
2. I had to borrow money to help start the business,but we were lucky because we also had some outside capital to put into the business.These days it can be really hard to persuade banks to lend money to people who want to start a company,so we were fortunate .It was fairly easy to set up the business,because we had a very clear idea of what we wanted to do.The problem was,all our preconceptions（预想）about what it would be like to run a business were wrong. We made lots of mistakes, and we almost went bankrupt（破产的）at the beginning. At one point, we only had two students in the school.
3. Far too long!We lost money for the first four years and,as I was saying,we nearly went out of business.It took quite a long time to start making profit. The best thing we did,though,was that we hired some really good people to work for us.In fact,some of those people are still work-ing for us,24 years later. Now we're doing well,but it was very risky at first.
4. One is financial constraint（约束）.It can be very tough. I think all small businesses have cashflow problems-it often takes a long time to get paid by your customers.The second big prob- lem is marketing. It takes a lot of funds to market your business,and you have to get your name known and build a reputation .But the biggest challenge is managing the people.All businesses are about people,and you have to learn how to deal with all kinds of people-and I think we've been extremely good at getting the best of our staff.
A: to lose your house
B: to manage your employees
C: to keep independent
D: to lend you money
E: to take the responsibility for it
F: to make profit
本段主要讲述的是自己开业遇到的种种困难，跟预想的大相径庭，犯了许多错误，差点破产，并且只招到两个学生。因此E项是本段大意。
本段主要讲成功之前花费的时间，前四年一直亏损，甚至差点破产。故本题选C。
本段主要讲在经营学校的过程中遇到的挑战。故本题选D。
根据第一段的“I was also happy to carry the can and take the blame if things went wrong.”可知，如果你做出错误决定，你就必须为其承担责任。故选E。
根据第二段“These days it can be really hard to persuade banks to lend money to people who want to start a company...”可知，困难是劝银行把钱借出来。
从第三段可知，作者招到了很好的员工为其工作，并因此获得盈利。故本题选F。
第四段讲述了三个挑战：资金约束、经营、管理员工。故本题选B。