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Google的营销计划(Ad Sense)属于()A、搜索引擎优化B、网页内容定位广告C、搜索引擎登录D、竞价排名

题目

Google的营销计划(Ad Sense)属于()

  • A、搜索引擎优化
  • B、网页内容定位广告
  • C、搜索引擎登录
  • D、竞价排名
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相似问题和答案

第1题:

估计市场营销战略和计划的成果,并采取正确的行动以保证实现目标属于( )的内容.

A.市场营销分析

B.市场营销计划

C.市场营销实施

D.市场营销控制


正确答案:D
33.D【解析】为找到和实施适当的营销组合策略,基金管理人要进行市场营销的分析、计划、实施和控制。其中,市场营销控制包括估计市场营销战略和计划的成果,并采取正确的行动以保证实现目标。

第2题:

企业的营销活动必须转化为具体的营销计划。以下选项中,不属于营销计划内容的是( )。


正确答案:D
本题考查营销计划。营销计划主要包括8个方面的内容:计划概述;营销现状分析;市场机会与环境威胁、企业优势与劣势的分析;营销目标;营销策略;行动方案;预算方案;营销控制。

第3题:

Google(http://www.google、com)的“类似网页”、PubMed的“RelatedArticles”都属于相关信息反馈检索。()

此题为判断题(对,错)。


参考答案:√

第4题:

估计市场营销战略和计划的成果,并采取正确的行动以保证实现目标属于()的内容。

A:市场营销分析
B:市场营销计划
C:市场营销实施
D:市场营销控制

答案:D
解析:
为找到和实施适当的营销组合策略,基金管理人要进行市场营销的分析、计划、实施和控制。其中,市场营销控制包括估计市场营销战略和计划的成果,并采取正确的行动以保证实现目标。

第5题:

Text 2 Google or,technically,Alphabet,the holding company that the firm established in 2015,has its fingers in many fields.But the company's main business,which pays for all ofits spending elsewhere,is digital advertising,which in 2017 accounted for more than 86%ofits$lllbn revenue.It may seem odd,then,that Google's latest move is to aid ad-blocking.On February 15th,Chrome,its web browser,which has a 59%market share,switched on code to block certain online advertisements.In doing so it joins an established trend.Third-party ad-blocking software is available already for Chrome but only for its desktop version.As well as being built in and thus on by default,the new blocker will work on smartphones.Web publishers will not welcome another threat to the efficacy of advertising,their main source ofincome.Google at least promises that only pages which display the most annoying ads-those that automatically play videos with sound,for instance-will fall foul ofits new filter.What counts as annoying is defined by the Coalition for Better Ads,a group of advertisers,technology firms and other companies of which Google is a member.The online-ad industry has over the years developed an unusually hostile relationship with those to whom its products are served.In the early days of the internet,jiggling,brightly coloured animations were common.Pop-up advertisements,some of them uncloseable,became so prevalent that browsers such as Internet Explorer and Netscape Navigator were modified to try to stop them.Ads may be more sophisticated now but still find ways to irritate.Dodgy ones are a popular delivery route for malware.The ad industry,indeed,is in an arms race with blocker-writers.Many sites now try to detect ad-blockers,and force users to disable them if they want to visit websites.The ad-blockers have retaliated with techniques to dodge the detectors,and so on.Google's move thus looks like an attempt to save online advertising from itself.It is also launching a service called"Funding Choices"that is designed to allow website operators to invite people who use ad-blockers to pay small amounts to view their pages instead.Its new products could land it in trouble.Margrethe Vestager,the European Union's competition chief,tweeted last year that she would be"closely"following the firm's ad-filtering efforts.The worry is that by defining what counts as an acceptable ad Google will amass still more power over online advertising.The European Commission fined it 2.4bn($2.9bn)in 2017 for giving its price-comparison shopping service preferential treatment in search results over rival offerings.It was unclear that users of such services lost out much.Consumers also have lots to gain if Chrome can help stem the ad onslaught.26.Technically speaking,the author would agree that

A.Google is a holding company that set up by Alphabet in 2015.
B.Google's holding company benefits from lots ofbusinesses.
C.Google's business is mainly in the field of digital advertising.
D.Google has given up blocking certain online ads recently.

答案:C
解析:
事实细节题。根据题干定位到文章第一段。第一段首句提到,谷歌,严格来说,是阿尔法特,这家公司是谷歌于2015年重组后新成立的控股公司,经营范围涉及很多领域,但该公司的主要业务是数字广告业务.C项符合文义,故C项为正确答案。【干扰排除】根据以上分析,阿尔法特是谷歌在2015年重组后新成立的控股公司.A项与文义不符;B项原文未提及;原文提到谷歌的最新举措是帮助用户过滤广告,D项与原文不符。故均排除。

第6题:

不属于营销计划的内容是()

A.威胁和机会

B.营销策略

C.行动方案

D.以上都属于营销计划


参考答案:D

第7题:

以下哪项不属于电信企业市场营销计划的内容:()。

A.计划概要

B.拟定营销目标

C.制定营销策略

D.开展调研


参考答案:D

第8题:

下列不属于营销预算方案的内容的是( )。

A.营销目标

B.营销日历

C.营销人员培训

D.项目计划总结


正确答案:C
解析:营销预算的内容应该包括营销目标、预算总览、营销日历、项目计划总结和评论或注解。

第9题:

制定房地产营销战略和行动方案属于房地产市场营销()的工作内容。

A:分析
B:策划
C:计划实施
D:计划控制

答案:B
解析:
制定房地产营销战略和行动方案属于房地产市场营销策划的工作内容。

第10题:

体验式营销(Experiential Marketing)是站在消费者的五个方面,重新定义、设计营销的一种营销方式()

  • A、感官(Sense)
  • B、情感(Feel)
  • C、思考(Think)
  • D、行动(Act)
  • E、关联(Relate)

正确答案:A,B,C,D,E

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