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单选题Pepsi Cola一般可以被认为属于Coca Cola营销公众中的()。A 生存性公众B 功能性公众C 同业性公众D 扩散性公众

题目
单选题
Pepsi Cola一般可以被认为属于Coca Cola营销公众中的()。
A

生存性公众

B

功能性公众

C

同业性公众

D

扩散性公众

参考答案和解析
正确答案: D
解析: 暂无解析
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相似问题和答案

第1题:

一What wouldyouliketodrink?

--- _____ .

A. Nice to meet you

B. I'd like a roast chicken, please

C. A coca-cola for me ,


参考答案:C

第2题:

By 1929, Mickey Mouse was as popular ________ 选择

By 1929, Mickey Mouse was as popular ________ children as Coca-Cola.

A) for            B) in             C) to                  D) with

 


D

popular与with搭配,表示受某人的欢迎.

第3题:

营销环境中,公众属于宏观环境。 ( )


正确答案:×
通常,营销环境由微观环境和宏观环境组成。微观环境指与公司关系密切、能够影响公司客户服务能力的各种因素,主要包括股东支持、销售渠道、客户、竞争对手及公众;宏观环境指能影响整个微观环境的、广泛的社会性因素,包括人口、经济、政治、法律、技术、文化等因素。 

第4题:

Pepsi Cola一般可以被认为属于Coca Cola营销公众中的()。

  • A、生存性公众
  • B、功能性公众
  • C、同业性公众
  • D、扩散性公众

正确答案:C

第5题:

资料:Some companies are more creative in their use of history than others. HSBC’s History Wall, a striking art installation at the bank’s London headquarters, is made up of 3,743 images drawn from the bank’s archives and arranged in chronological order.
Even this is dwarfed by Coca Cola, the American classics. In May, Coca Cola opened a new corporate museum in Atlanta, which is expected to pull in more than 1 million visitors annually, Attractions include the first Coke cans to go into space, a functioning botting line and a tasting lounge.
The benefits of knowing your corporate history can be very practical. Companies often use their history as inspiration for new products. Disney constantly mines its archives of old films. Carmakers have overhauled old designs for the modern era: Volkswagen’s New Beetle is an obvious example.
But the bigger payoff tends to be less tangible — that of forging stronger bonds with customers and employees. Age can by itself confer a sense of trustworthiness, brewers and banks are fond of flaunting(炫耀) their deep roots. Jim Gilmore, co-author of “Authenticity”, argues that history is also vital in giving companies a genuine sense of personality. Ritz-Carlton’s use of cobalt-blue glasses in its hotel dining rooms can be traced back to Boston in the 1920s, for example, where window glass that had been imported from Europe and turned blue in the New England air was a symbol of wealth. Rather than commissioning dusty biographies to mark anniversaries, Mr. Gilmore believes that firms should search the archives for inspiring stories of this kind.
Younger companies can use history, too. Before giving up their old jobs, the founders of Innocent, a British drinks firm formed in 1998,sold an initial batch of smoothies from a market stall in London. They asked customers to put their empty bottles into one of two labeled bins to indicate whether they should focus on their new venture or stick to their day jobs. The rest, as they say, is history. The firm now uses the story to illustrate its folksy image.

Which of the following can be inferred from the passage?

A.Activities did by HSBC are better than those of Coca -cola.
B.New designs inspired by old products are not good.
C.Young companies do better than old companies in using history.
D.Consumers often trust old-aged companies more.

答案:D
解析:
本题考查的是细节理解和同义转换。
【关键词】inferred; passage
【主题句】第4自然段 But the bigger payoff tends to be less tangible— that of forging stronger bonds with customers and employees.Age can by itself confer a sense of trustworthiness,brewers and banks are fond of flaunting their deep roots. 但更大的回报往往是无形的——即与客户和雇员建立更牢固的纽带。年龄本身就能给人一种信任感,啤酒商和银行都喜欢炫耀自己的深厚根基。
【解析】本题问的是“以下哪一项可以从文中推断?”选项A意为“HSBC做的比可口可乐更好”,选项B意为“受旧产品启发的新设计并不好”,选项C意为“年轻公司在使用历史方面比老公司更好”,选项D意为“顾客常常更加信任老牌公司”,根据主题句,

第6题:

根据文章内容进行判断,正确写“T”错误写“F”

Brand refers to names, logos and slogans. For example, Nike is known for its slogan “Just do it” and swoosh logo. A trademark shows the origin and ownership of a product or service, which is used to protect names, logos, drawings, symbols and other characters related with a business. Coke? and Coca-cola? are registered trademarks of the Coca-Cola Company.

Many companies spend a lot of money and time registering their trademarks. There are at least two good reasons for this. Firstly, if you trademark a brand, you are the only person allowed to use that Brand name slogan etc. If others want to use that brand, they must ask your permission or pay some money. Secondly, registration also allows the owner to bring legal action against anyone who uses the trademark without authorization.

There are basic trademark symbols, e.g.“TM”for goods and“SM”for service.They tell the public that the product's name and design are the exclusive property of the company, but a registered trademark? provides notice that it has indeed been registered.

( )26. According to the writer, it is not necessary for a company to register a trademark.

( )27. A trademark may be regarded as a protection for a brand name.

( )28. The trademark symbols TM and ? can be exchanged in a brand.

( )29. Legal protection on a brand comes into force only after registration.

( )30. A company can freely use other companies' brands.


参考答案:26-30:F T F T F


第7题:

市场营销组合中,可以控制的营销因素有( )。

A.营销中介

B.公众

C.技术环境

D.价格


正确答案:D

第8题:

“COLA”商标属于( )。

A.字母商标

B.图形商标

C.组合商标

D.文字商标


正确答案:D
解析:文字商标是以文字组成的商标。这里的文字既包括汉字、少数民族文字,也包括外国文字。

第9题:

Brand refers to names, logos and slogans. For example, Nike is known for its slogan “Just do it” and swoosh logo. A trademark shows the origin and ownership of a product or service, which is used to protect names, logos, drawings, symbols and other characters related with a business. Coke? and Coca-cola? are registered trademarks of the Coca-Cola Company. Many companies spend a lot of money and time registering their trademarks. There are at least two good reasons for this. Firstly, if you trademark a brand, you are the only person allowed to use that Brand name slogan etc. If others want to use that brand, they must ask your permission or pay some money. Secondly, registration also allows the owner to bring legal action against anyone who uses the trademark without authorization. There are basic trademark symbols, e.g.“TM”for goods and“SM”for service.They tell the public that the product's name and design are the exclusive property of the company, but a registered trademark? provides notice that it has indeed been registered. Legal protection on a brand comes into force only after registration.


正确答案:正确

第10题:

社会公众属于企业营销环境中的()。

  • A、中观营销环境
  • B、间接营销环境
  • C、宏观营销环境
  • D、微观营销环境

正确答案:D

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