生存性公众
功能性公众
同业性公众
扩散性公众
第1题:
一What wouldyouliketodrink?
--- _____ .
A. Nice to meet you
B. I'd like a roast chicken, please
C. A coca-cola for me ,
第2题:
By 1929, Mickey Mouse was as popular ________ children as Coca-Cola.
A) for B) in C) to D) with
D
popular与with搭配,表示受某人的欢迎.
第3题:
营销环境中,公众属于宏观环境。 ( )
第4题:
Pepsi Cola一般可以被认为属于Coca Cola营销公众中的()。
第5题:
第6题:
根据文章内容进行判断,正确写“T”错误写“F”
Brand refers to names, logos and slogans. For example, Nike is known for its slogan “Just do it” and swoosh logo. A trademark shows the origin and ownership of a product or service, which is used to protect names, logos, drawings, symbols and other characters related with a business. Coke? and Coca-cola? are registered trademarks of the Coca-Cola Company.
Many companies spend a lot of money and time registering their trademarks. There are at least two good reasons for this. Firstly, if you trademark a brand, you are the only person allowed to use that Brand name slogan etc. If others want to use that brand, they must ask your permission or pay some money. Secondly, registration also allows the owner to bring legal action against anyone who uses the trademark without authorization.
There are basic trademark symbols, e.g.“TM”for goods and“SM”for service.They tell the public that the product's name and design are the exclusive property of the company, but a registered trademark? provides notice that it has indeed been registered.
( )26. According to the writer, it is not necessary for a company to register a trademark.
( )27. A trademark may be regarded as a protection for a brand name.
( )28. The trademark symbols TM and ? can be exchanged in a brand.
( )29. Legal protection on a brand comes into force only after registration.
( )30. A company can freely use other companies' brands.
参考答案:26-30:F T F T F
第7题:
市场营销组合中,可以控制的营销因素有( )。
A.营销中介
B.公众
C.技术环境
D.价格
第8题:
“COLA”商标属于( )。
A.字母商标
B.图形商标
C.组合商标
D.文字商标
第9题:
Brand refers to names, logos and slogans. For example, Nike is known for its slogan “Just do it” and swoosh logo. A trademark shows the origin and ownership of a product or service, which is used to protect names, logos, drawings, symbols and other characters related with a business. Coke? and Coca-cola? are registered trademarks of the Coca-Cola Company. Many companies spend a lot of money and time registering their trademarks. There are at least two good reasons for this. Firstly, if you trademark a brand, you are the only person allowed to use that Brand name slogan etc. If others want to use that brand, they must ask your permission or pay some money. Secondly, registration also allows the owner to bring legal action against anyone who uses the trademark without authorization. There are basic trademark symbols, e.g.“TM”for goods and“SM”for service.They tell the public that the product's name and design are the exclusive property of the company, but a registered trademark? provides notice that it has indeed been registered. Legal protection on a brand comes into force only after registration.
第10题:
社会公众属于企业营销环境中的()。