专业科目
单选题The passage suggests which of the following about highly specialized trade media?A They should be used only when direct selling is not economically feasible.B They can be used to exclude from the program audience people who are not part of the program
题目
They should be used only when direct selling is not economically feasible.
They can be used to exclude from the program audience people who are not part of the program target.
They are used only for very expensive products.
They are rarely used in the implementation of marketing programs for industrial products.
参考答案和解析
由文章第二段，…highly specialized trade media exist to expose members of the program target…可知，高度特定化的媒体是针对有购买意向的特定人群的。故选B。
相似问题和答案
第1题：
Which of the following is NOT mentioned about the swarm of bees in the passage?
A. They crowded like a black cloud.
B. They shocked and terrified Andy.
C. They tried to attack Andy in a mass.
D. They made Andy stay in hospital for two days.
第2题：
A、Disclosure of private feeling is distasteful.
B、People are suspicious of outsiders.
C、Uniformity is not highly thought of.
D、there is a positive attitude about words of disagreement.
第3题：
Which of the following is NOT TRUE according to the passage？
A.The zoo needed more information about the woman.
B.A baby elephant was hurt during the war.
C.The woman lived quite near the zoo.
第4题：
It is used in the marketing of most industrial products.
It is often used in cases where there is a large program target.
It is not economically feasible for most marketing programs.
It is used only for products for which there are many potential customers.
文章第二段提到，有一种特殊情况，当产品的消费者很容易辨别并且很少时，比如说啤酒瓶高速填料，那么，直销在经济上就可行，但是它的市场消费者只局限于program target类型的消费者。接着在文章的第三段提到，“most consumer-goods markets”完全不同，只有“mass marketing”才能在经济上可行。因此正确答案为C项。
第5题：
B．Creating a word web related to a topic.
C．Listening to the recording of a passage.
D．Sharing what is already known about a topic.
第6题：
According to the passage, which of the following about the borrower's financial weakness is false?
A．Past record of repayment.
B．Low profitability.
C．Poor management.
D．Heavy obligations to creditors.
解析：文章第一段提到One of the most common...and insufficient income. 说明借款人财务状况不佳的因素是由于公司管理不善、对债权人的大量债务，以及收入水平低。因此，A选项错误。
第7题：
Which of the following credit is not mentioned in the passage?
A．irrevocable
B．revocable
C．standby
D．confirmed
解析：irrevocable credit是不可撤消信用证。revocable credit是可撤消信用证。confirmed credit保兑信用证。standby credit备用信用证。文中只提到了前三种信用证。
第8题：
Which of the following is TRUE according to the passage?
A. Chinese students won most of the awards.
B. Not all the themes were about local subjects
C. The blogs could be written in Chinese or Singlish.
D. The judges were from university in Singapore and China.
第9题：
According to Para.7，which of the following is not the way that passage suggests to improve cyber-security？( )
B.Make sure everyone is equipped with fundamental knowledge of cyber-security.
C.Be cooperative with counterparts on cyber-security.
D.Be cautious using Internet.
第10题：
The author of Passage 1 lauds the benefits science has produced, while the author of Passage 2 speaks hopefully of possible future benefits.
Both of the passages react with distrust to the idea of using science to assess chimpanzees.
The first passage lists the studies that showed positive chimp interactions, while the author of Passage 2 refutes their claims,
The first passage suggests that science can have a positive impact on perceptions about chimps, whereas the second passage views science as almost universally negative.
The author of the first passage is more apt to justify using chimps in science than the author of Passage 2.
两篇文章对于科学的态度是不同的。第一篇文章列举一些关于黑猩猩的科学发现，体现了科学的正面作用。而第二篇文章提到黑猩猩被滥用为科学实验的对象，故选D项。