托业（TOEIC）
单选题They have developed an ______ advertising campaign against their competitors for the new line of sportswear provided by Nike.A eligibleB impressedC adhesiveD effective
题目
eligible
impressed
adhesive
effective
相似问题和答案
第1题：
Millions of people are in danger of getting malaria because______.
A. some countries have not started a campaign against mosquitoes
B. new species of mosquitoes may survive today's sprays
C. malaria was once thought to be a very old evil of the world
D. present sprays are not as effective as people think
[解析] 见第二段最后一句话。
第2题：
A、relationship
B、friendship
C、sponsorship
D、ownership
第3题：
A. for
B. to
C. on
D. in
第4题：
B. Unless
C. Whereas
D. Except
第5题：
Excerpt 1 I saw a television advertisement recently for a new product called an air sanitizer.A woman stood in her kitchen, spraying the empty space in front of her as though using Mace against an imaginary assailant.She appeared very determined.Where others are satisfied with antibacterial-laced sponges, dish soaps, hand sanitizers and telephone wipes, here was a woman who sought to sterilize the air itself. Excerpt 2 During the early stages of the Industrial Revolution, advertising was a relatively straightforward means of announcement and communication and was used mainly to promote novelties and fringe products.But when factory production got into full swing and new products, e.g.processed foods, came onto the market, national advertising campaigns and brand naming of products became necessary.Before large-scale factory production, the typical manufacturing unit had been small and adaptable and the task of distributing and selling goods had largely been undertaken by wholesalers.The small non-specialized factory which did not rely on massive investment in machinery had been flexible enough to adapt its production according to changes in public demands. Excerpt 3 Money spent on advertising is money spent as well as any I know of.It serves directly to assist a rapid distribution of goods at reasonable price, thereby establishing a firm home market and so making it possible to provide for export at competitive prices.By drawing attention to new ideas it helps enormously to raise standards of living. Excerpt 4 Search advertising—the small text-ads that appear alongside Google and Yahoo Searches—account for 40% of the online ad market.Another 20% goes to display ads and 18% to classified advertising.But search advertising can also work like a small ad and will increasingly challenge print classifieds as websites provide localized and more elaborate services for online users. Excerpt 5 This year the combined advertising revenues of Google and Yahoo! will rival the combined primetime ad revenues of Americas three big television networks, ABC, CBS and NBC predicts Advertising Age.It will, says the trade magazine, represent a "watershed moment" in the evolution of the Internet as an advertising medium.A 30-second prime-time TV ad was once considered the most effective—and the most expensive—form. of advertising.But that was before the Internet got going.And this week online advertising made another leap forward. Excerpt 6 Advertising does more for the material benefit of the community than any other force I can think of.There is one more point I feel I ought to touch on.Recently I heard a well-known television personality declare that he was against advertising because it persuades rather than informs.He was drawing excessively fine distinctions.Of course advertising seeks to persuade. If its message were confined merely to information—and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the colour of a shirt is subtly persuasive—advertising would be so boring that no one would pay any attention.But perhaps that is what the well-known television personality wants.
An example of a product which might well have been advertised during the early stages of the Industrial Revolution is______.
A．a cooking utensil
B．new child"s toy
C．tinned fruit
D．household soap
根据Excerpt2中内容可知，在工业革命初期，广告主要用来推销新奇产品和边缘产品，而不包括后来通过加工而成的产品。因此，只有B(新型儿童玩具)符合题意。
第6题：
Which of the following statements is NOT mentioned in the passage?
A. Malaria is under attack in a number of countries.
B. Some types of mosquitoes have become resistant to the current sprays.
C. New poisons have been put into wide use with the new science.
D. One of human's challenges is to win the campaigns against mosquitoes.
[解析] 文中并未涉及新型杀虫剂，故选C。
第7题：
A.Point p = new Point();
B.Line.Point p = new Line.Point();
C.The Point class cannot be instatiated at line 15.
D.Line l = new Line() ; l.Point p = new l.Point();
第8题：
The text suggests that in the future we _______.
A. may have to fight against more new diseases
B. may easily get infected by diseases from dogs
C. should not be allowed to have pets
D. should stop buying pets from Africa
第9题：
The best title for the passage would probably be _____.
[A] Positive and Negative Aspects of Advertising
[B] Benefits Brought by Advertising and Its Persuasive Function
[C] Advertising The Best Persuasive and Information Medium
[D] Advertising the Most Effective Way to Promote Products
55. [B]意为：广告带来的好处和它的促销作用。
本题问：本文最好的标题是什么？本文第一段谈到做广告的社会效益。第 2、3段讲广告使物有所值，因而贡献巨大。最后两段论述广告的促销作用。故应选 B. D具有片面性，不能入选。
第10题：
Name:
Government Identification Number:
Home Address:
1. Total wages earned in 2006 (this information should have been provided by your employer):
2. Amount of tax on income stated on line 1(See Pg.62 of the directions for this form to de-termine the correct tax amount):
3. Tax withheld from pay in 2006(this information should have been provided by your em-ployer):
4. Subtract line 3 from line 2:
5. If line 4 is a negative number, you have overpaid. You will receive a refund in the amount stated on line 4. (See pg.77 of the directions for this form to learn how to receive your refund.)
6. If line 4 is a positive number, this is the amount of income tax you owe (See pg.78 of the directions for this form for possible remittance methods).
Signature: Date:
What is required to complete this form?
B.An identification photo
C.Proof of employment
D.A separate instructional booklet