By visiting the company’s main marketing web site
By speaking to the Human Resources manager
By reading the memo entitled “streamlining measures”
By looking up the employee notice page online
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It takes a lot of time and effort to develop and maintain a marketing campaign that resonates(共鸣)with your potential clients. However, you should think more about how to develop a marketing campaign. After all, we’re always looking for ways to increase our competitiveness. Here are some marketing strategies for you to check out.
Partner(结伴)with allies. Marketing partnerships have many benefits to push a marketing campaign. For starters, when you stand side by side with someone else, you can deliver better content. If you are at the top of your business, marketing partnerships are cheaper to maintain your success and expose your brand.
Embrace user-generated content. According to a survey of 839 millennia’s(千万富翁)they spend 5.4 hours a day communicating with their peers, about 30 percent of their total media time. Similarly, you can also make this by sharing personal stories and exchanging ideas with your customers. This is a good way of carrying out advertisement.
Help customers solve a problem. As perfectly stated on Hubs pot,”You’re in business because you provide solutions.”Some of the ways you can help customers solve a problem is by: creating how-to-content; offering exclusives that make their lives easier; listening to them or answering their questions; or creating APPs or tools.
Let customers interact. No matter the product or service you’re offering, your customers want to interact with your company, or at least other customers. AMC, for example, created an online tool that allowed you to write down your imaginations. American Express connects small business owners to each other and helpful resources through its open forum.
26. This article mainly talks about().
A. some marketing strategies
B. your potential clients
C. communicative skills
27. You are suggested in the second paragraph to().
A. fight against your opponent
B. find
allies with someone else
C. always focus on yourself
28. To embrace user-generated content does good at().
A. making friends with strangers
B. choosing capable employees
C. Carrying out advertisement
29. Which of the following is NOT a way of helping customers solve a problem?
A. creating how-to-content
B. listening to customers
C. having dinner with customers
30. AMC created an online tool so that().
A. one can write down what he imagines
B. your dreams and thoughts will come true
C. they can gather information from customers
参考答案:26、A 27、B 28、C 29、C 30、A
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HOW TO EMPLOY AND APPLY When a company needs to employ new people, it may advertise the job in a newspaper or on a website. However nowadays, people more often find such advertisements on a website. Then people, who are interested, can apply for the job. They send in a letter (or an email) and also a resume (or CV) as well. The two parts are very important in job-hunting. The former is used to apply for a certain position. The latter is used to introduce his or her education background and work experiences. But more and more companies may often ask people to fill out a standard form. The company’s Human Resources Department will then select the most suitable people to attend an interview.
1.According to the passage, where can we find job advertisements more often nowadays ().
A.In a magazine.
B.In a newspaper.
C.On a website.
2.How do people apply for a job ().
A.By phone.
B.By email.
C.Go to visit the company.
3. Besides the application letter, what else is also important()
A.A resume.
B.A picture.
C.A certificate.
4.What do companies provide to job applicants nowadays before they apply for jobs()
A.A standard form.
B.An invitation letter.
C.An email address.
5.Who is in charge of selecting the applicants for the coming interview().
A.The manager of the company.
B.The Human Resources Department.
C.The secretary of the manager.
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