SCWCD(310-083)

单选题Squeaky Beans Inc. hired an outside consultant to develop their web application. To finish the job quickly,the consultant created several dozen JSP pages that directly communicate with the database. The Squeakybusiness team has since purchased a set of

题目
单选题
Squeaky Beans Inc. hired an outside consultant to develop their web application. To finish the job quickly,the consultant created several dozen JSP pages that directly communicate with the database. The Squeakybusiness team has since purchased a set of business objects to model their system, and the Squeaky developer charged with maintaining the web application must now refactor all the JSPs to work with the newsystem. Which pattern can the developer use to solve this problem?()
A

Transfer Object

B

Service Locator

C

Intercepting Filter

D

Business Delegate

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相似问题和答案

第1题:

Dr. Wilson didn’t want to go on ____ a teacher of biology, so he changed his job and became a consultant for a farm.

A. be

B. being

C. to be

D. with being


正确答案:B

第2题:

To take advantage of the capabilities of modern browsers that use web standards, such as XHTML andCSS, your web application is being converted from simple JSP pages to JSP Document format. However,one of your JSPs, /scripts/screenFunctions.jsp, generates a JavaScript file. This file is included in severalweb forms to create screen-specific validation functions and are included in these pages with the followingstatement: 10. 11.  14. 15. Which JSP code snippet declares that this JSP Document is a JavaScript file?()

  • A、<%@ page contentType=’application/javascript’ %>
  • B、<jsp:page contentType='application/javascript' />
  • C、<jsp:document contentType='application/javascript' />
  • D、<jsp:directive.page contentType='application/javascript' />
  • E、No declaration is needed because the web form XHTML page already declares the MIME type of the /scripts/screenFunctions.jsp file in the <script> tag.

正确答案:D

第3题:

2 Helen Bradshaw, a recent graduate with a degree in catering management, has spotted a market opportunity during

her first job with a large supermarket chain. She knows there is a growing market for distinctive, quality cakes in the

bakery sections of the supermarket chains, as well as in supplying independent individual premium cake shops, and

also for catering wholesalers supplying restaurants and hotels.

Helen is very determined to set up her own business under the brand name of ‘Helen’s cakes’, and has bought some

equipment – industrial food mixers, ovens, cake moulds – and also rented a small industrial unit to make the cakes.

Helen has created three sets of recipes – one for the premium cake shop market, one for the supermarkets and one

for the catering wholesalers but is uncertain which market to enter first. Each channel of distribution offers a different

set of challenges. The premium cake shop market consists of a large number of independent cake shops spread

through the region, each looking for daily deliveries, a wide product range and low volumes. The supermarkets are

demanding good quality, competitive prices and early development of a product range under their own brand name.

The catering wholesalers require large volumes, medium quality and low prices.

Helen has learnt that you are a consultant specialising in start-up enterprises and is looking to you for advice.

Required:

(a) Acting as a consultant, prepare a short report for Helen advising her on the advantages and disadvantages

each channel offers and the implications for a successful start-up. (12 marks)


正确答案:
(a) To: Helen Bradshaw
From:
Entry strategies for ‘Helen’s cakes’
Your choice of market entry strategy is a crucial one for you and one which will have significant consequences for the
operational side of the business. Your choice of distribution channel will determine the customers you reach, the volume of
sales you will achieve and ultimately the level of profitability attained. Key questions will include – is there a market for my
cakes, how big is this market, what segments of the market will I reach and is this the most appropriate channel for accessing
my customers? These are key questions that will influence your marketing strategy and its implementation through the
marketing mix detailed below. This choice of channel will effectively position your cakes in the market.
Your intention to produce ‘distinctive quality cakes’ suggests you are intent on differentiating your cakes from those of your
competitors. I have provided an assessment of the implications of choosing a particular entry strategy. Each entry strategy
will have a different combination of costs and benefits and involve different levels of risk. Although you will be supplying
basically the same product into each market, each market is very different and will require a different marketing approach.
Premium cake market
Here there is the opportunity to establish your brand and develop your reputation for meeting the demands of discerning
customers. There is also the opportunity to obtain premium prices based on the exclusivity of your cakes. New quality brands
are likely to be welcomed by the specialist cake shops and cafes and there is the advantage of relatively few brands with
which you have to compete. Entry barriers are therefore relatively low and the product range can be developed in a planned
way. Volumes, at least initially, are likely to be low and your existing capacity should be able to cope. However, entry into this
premium market may have some disadvantages. Clearly, for a premium product, commanding premium prices, quality is an
absolute must. Therefore, rigorous quality systems must be in place to ensure customer satisfaction. Equally, the demand will
be for fresh cakes with a short shelf life and this again will require small batch production and careful scheduling and
planning. Your distributors are likely to want many varieties of cakes, but in small volumes again has cost implications and
your ability to make-to-order may be an important factor in generating sales. As you are likely to be supplying a large number
of outlets spread over a wide area, this is likely to lead to high distribution costs per unit sold. Opportunity should be taken
to supply cakes to any chains of cake shops or cafes and thus lower the costs of distribution. You will clearly have to work
out the break-even position for each customer so as to avoid having large numbers of small customers who order insufficient
quantities to cover costs.
Supermarkets
Here there is the advantage of generating high volume sales and achieving some economies of scale. Equally, if you are able
to convince the buyers to stock your product using your brand this will gain you excellent exposure in the market. The fact
that you are supplying to a small number of large customers will also have a beneficial effect on your distribution costs.
Supplying the supermarkets with your cakes will bring some problems however. Here the attention to quality will be
considerable and the product must be consistent to prevent product rejection. You are likely to have to meet demands for
recipe change and price variations may also be required. Above all, the buying power of the supermarkets will put extreme
pressure on your prices and is likely to result in small profit margins. Equally important is the likely pressure to make cakes
to be sold under the supermarkets’ own label brands. Again the pressure on costs is likely to be intense and there is no
opportunity to develop your brand. Getting space on the supermarket shelves is likely to be expensive – you may be under
pressure to reduce prices to support in-store promotions. Also, the power of electronic point-of-sale equipment means that
underperforming products are soon deleted from the product list and removed from the shelves. Overall this is a high
volume/low margin market entry and getting your product accepted may take considerable time and effort.
Catering market
Here, typically, supplying catering wholesalers who in turn supply catering establishments. Volumes are likely to be
significant, with large bulk orders being placed. The product range is likely to be less extensive than with the other two
markets and there will be less need to offer recipe variations. This market is likely to be less quality conscious provided the
cakes meet the demands of the caterers. There is less pressure to produce cakes under the caterer’s own brand and therefore
the opportunity to build your own brand. Barriers to entry would be relatively low with the caterers having little brand or supply
loyalty. Batches of cakes are likely to be large with lower production costs as a result. Distribution costs are also likely to
benefit from delivery to a few large wholesalers.
The downside of supplying this market segment is meeting the particular demands of the caterers – they may be more
interested in products that can be stored as opposed to being fresh. As wholesalers operate on narrow margins, there will be
pressure on prices. The volume demands will also place pressure on your ability to deliver the right sort of cakes from the
limited capacity at your disposal. Also, having your brand associated with a mass catering market with its modest reputation
for quality may limit your ability to move the brand into higher quality segments of the market.
From the above analysis you can see that each distribution channel has particular demands. It is unlikely that in starting your
business you will be able to supply all three outlets. It is important that you choose your distribution policy carefully with a
view to where you want to be in the future. Each route to market will have a significant impact on the whole of the companyand place different demands on you.

第4题:

Given the JSP code: 10. 11. 12. 13.Hello, ${customer.title} ${customer.lastName}, welcome 14.to Squeaky Beans, Inc. 15.16.  Which three types of JSP code are used?()

  • A、Java code
  • B、Template text
  • C、Scripting code
  • D、Standard action
  • E、Expression language

正确答案:B,D,E

第5题:

The Squeaky Bean company has decided to port their web application to a new J2EE 1.4 container. Whilereviewing the application, a developer realizes that in multiple places within the current application, nearlyduplicate code exists that finds enterprise beans. Which pattern should be used to eliminate this duplicatecode?()

  • A、Transfer Object
  • B、Front Controller
  • C、Service Locator
  • D、Intercepting Filter
  • E、Business Delegate
  • F、Model-View-Controller

正确答案:C

第6题:

Squeaky Beans Inc. hired an outside consultant to develop their web application. To finish the job quickly, the consultant created several dozen JSP pages that directly communicate with the database. The Squeaky business team has since purchased a set of business objects to model their system, and the Squeaky developer charged with maintaining the web application must now refactor all the JSPs to work with the new system.  Which pattern can the developer use to solve this problem?()

  • A、 Transfer Object
  • B、 Service Locator
  • C、 Intercepting Filter
  • D、 Business Delegate

正确答案:D

第7题:

Krstin has created a page in the videos application .which one of the following statements about pages is not true ?()

  • A、pages are design elements
  • B、Pages can be full-text indexed 
  • C、pages  can be referenced by outlines or frames  
  • D、pages  can include text,graphics ,applets,and links

正确答案:B

第8题:

The(75)page is the introductory page of a set Web pages.

A.First

B.Home

C.Head

D.Host


正确答案:B
解析:主页就是一组网页的前导页。

第9题:

You are building JSP pages that have a set of menus that are visible based on a user’s security role. Thesemenus are hand-crafted by your web design team; for example, the SalesManager role has a menu in thefile /WEB-INF/html/sales-mgr-menu.html. Which JSP code snippet should be used to make this menuvisible to the user?()

  • A、<% if ( request.isUserInRole("SalesManager") ) { %> <%@ include file=’/WEB-INF/html/sales-mgr-menu.html’ %> <% } %>
  • B、<jsp:if test=’request.isUserInRole("SalesManager")’> <%@ include file=’/WEB-INF/html/sales-mgr-menu.html’ %> </jsp:if>
  • C、<% if ( request.isUserInRole("SalesManager") ) { %> . <jsp:include file=’/WEB-INF/html/sales-mgr-menu.html’ /> . <% } %>
  • D、<jsp:if test=’request.isUserInRole("SalesManager")’> <jsp:include file=’/WEB-INF/html/sales-mgr-menu.html’ /> </jsp:if>

正确答案:A

第10题:

Squeaky Beans Inc. hired an outside consultant to develop their web application. To finish the job quickly,the consultant created several dozen JSP pages that directly communicate with the database. The Squeakybusiness team has since purchased a set of business objects to model their system, and the Squeaky developer charged with maintaining the web application must now refactor all the JSPs to work with the newsystem. Which pattern can the developer use to solve this problem?()

  • A、Transfer Object
  • B、Service Locator
  • C、Intercepting Filter
  • D、Business Delegate

正确答案:D

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