第1题:
(b) ‘Strategic positioning’ is about the way that a company as a whole is placed in its environment and concerns its
‘fit’ with the factors in its environment.
With reference to the case as appropriate, explain how a code of ethics can be used as part of a company’s
overall strategic positioning. (7 marks)
第2题:
The company has successfully expanded its market.(英译汉)
第3题:
A、concern
B、concerned
C、concerning
D、to concern
第4题:
A、increases
B、increased
C、is increasing
D、has increased
第5题:
In a sense, a hotel sells to its guests tangible products instead of spiritual products.()
第6题:
One of the things that make Fiji a tourist attraction is
A. its comfortable hotels
B. its good weather all year round
C. its exciting football matches
D. its religious beliefs
第7题:
A、Annual income
B、operation profit
C、return on sales
D、net profit
第8题:
3 Joe Lawson is founder and Managing Director of Lawson Engineering, a medium sized, privately owned family
business specialising in the design and manufacture of precision engineering products. Its customers are major
industrial customers in the aerospace, automotive and chemical industries, many of which are globally recognised
companies. Lawson prides itself on the long-term relationships it has built up with these high profile customers. The
strength of these relationships is built on Lawson’s worldwide reputation for engineering excellence, which has
tangible recognition in its gaining prestigious international awards for product and process innovation and quality
performance. Lawson Engineering is a company name well known in its chosen international markets. Its reputation
has been enhanced by the awarding of a significant number of worldwide patents for the highly innovative products
it has designed. This in turn reflects the commitment to recruiting highly skilled engineers, facilitating positive staff
development and investing in significant research and development.
Its products command premium prices and are key to the superior performance of its customers’ products. Lawson
Engineering has also established long-term relationships with its main suppliers, particularly those making the exotic
materials built into their advanced products. Such relationships are crucial in research and development projects,
some of which take a number of years to come to fruition. Joe Lawson epitomises the ‘can do’ philosophy of the
company, always willing to take on the complex engineering challenges presented by his demanding customers.
Lawson Engineering now faces problems caused by its own success. Its current location, premises and facilities are
inadequate to allow the continued growth of the company. Joe is faced with the need to fund a new, expensive,
purpose-built facility on a new industrial estate. Although successful against a number of performance criteria, Lawson
Engineering’s performance against traditional financial measures has been relatively modest and unlikely to impress
the financial backers Joe wants to provide the necessary long-term capital.
Joe has become aware of the increasing attention paid to the intangible resources of a firm in a business. He
understands that you, as a strategy consultant, can advise him on the best way to show that his business should be
judged on the complete range of assets it possesses.
Required:
(a) Using models where appropriate, provide Joe with a resource analysis showing why the company’s intangible
resources and related capabilities should be taken into account when assessing Lawson Engineering’s case
for financial support. (12 marks)
第9题:
A. fixed
B. long-term
C. short-term
第10题:
Network management helps you to(66)the strengths and weaknesses of your network, as well as determine any configuration changes that may be necessary. Any controlled changes to your network and its components-especially configurations, software and(67), can have an effect on its overall efficiency. To maintain control, you need the tools and knowledge to manage all activity that has the potential to affect your(68).
A.see
B.know
C.monitor
D.control