银行招聘考试
资料：What attracts customers? Obviously the quality of a product does, but visual images contribute a great deal. It is not only the image provided by the packaging that counts but the whole corporate identity of the company. There are now many products and
题目
资料：What attracts customers? Obviously the quality of a product does, but visual images contribute a great deal. It is not only the image provided by the packaging that counts but the whole corporate identity of the company.
There are now many products and services on the market which are similar in content though produced by different companies. It is vital, therefore, for a company to distinguish itself from its competitors by having a strong company image which is immediately recognizable.
Logos are part of this image. They are symbols which often include a name or initials to identify a company. The logo establishes a visual identity for the company, just as different groups of young people express their identity through hairstyles and clothes. All groups from all cultures and throughout the ages have used colors and symbols to show their identity.
In different cultures, different colors carry different meanings. Some colors may be connected with coldness in one culture and with warmth in another; some colors represent life in one culture but death in another. International companies have, therefore, to make sure that their logos will not be misunderstood or misinterpreted in different countries.
Many companies have, over the years, renewed their logos to fit in with contemporary design and to present more powerful images. Company logos can be emotive and can inspire loyalty by influencing the subconscious. Some logos incorporate an idea of the product; and a case in point is the steering wheel in the Mercedes logo, for example, and the airplane tail of Alitalia.
Logos are used on letterheads, packaging and brochures as well as on the product itself. They may also appear in newspapers or on television as part of an advertising campaign.
Companies need to have a strong corporate identity. The logo helps to promote this image and to fix in the minds of the consumers. Logos, therefore, need to be original and to have impact and style.
____are used to show the____of the company.
There are now many products and services on the market which are similar in content though produced by different companies. It is vital, therefore, for a company to distinguish itself from its competitors by having a strong company image which is immediately recognizable.
Logos are part of this image. They are symbols which often include a name or initials to identify a company. The logo establishes a visual identity for the company, just as different groups of young people express their identity through hairstyles and clothes. All groups from all cultures and throughout the ages have used colors and symbols to show their identity.
In different cultures, different colors carry different meanings. Some colors may be connected with coldness in one culture and with warmth in another; some colors represent life in one culture but death in another. International companies have, therefore, to make sure that their logos will not be misunderstood or misinterpreted in different countries.
Many companies have, over the years, renewed their logos to fit in with contemporary design and to present more powerful images. Company logos can be emotive and can inspire loyalty by influencing the subconscious. Some logos incorporate an idea of the product; and a case in point is the steering wheel in the Mercedes logo, for example, and the airplane tail of Alitalia.
Logos are used on letterheads, packaging and brochures as well as on the product itself. They may also appear in newspapers or on television as part of an advertising campaign.
Companies need to have a strong corporate identity. The logo helps to promote this image and to fix in the minds of the consumers. Logos, therefore, need to be original and to have impact and style.
____are used to show the____of the company.
A.Hair style and clothes; corporate identity
B.Colors and symbols; culture and identity
C.Hair style and clothes; image
D.Colors and symbols; taste and mission
B.Colors and symbols; culture and identity
C.Hair style and clothes; image
D.Colors and symbols; taste and mission
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相似问题和答案
第1题：
What can be inferred from Paragraph 4?
A. Unpackaged products are of bad quality.
B. Supermarkets care more about packaging.
C. It is improper to judge quality by packaging.
D. Other products are better packaged than food.
正确答案：C
推理判断题。第四段讲述了人们对于包装不好的物品的固有认识，即：人们普遍认为包装不好的物品质量肯定差，所以C项应为正确答案。
第2题：
资料：What attracts customers? Obviously the quality of a product does, but visual images contribute a great deal. It is not only the image provided by the packaging that counts but the whole corporate identity of the company.
There are now many products and services on the market which are similar in content though produced by different companies. It is vital, therefore, for a company to distinguish itself from its competitors by having a strong company image which is immediately recognizable.
Logos are part of this image. They are symbols which often include a name or initials to identify a company. The logo establishes a visual identity for the company, just as different groups of young people express their identity through hairstyles and clothes. All groups from all cultures and throughout the ages have used colors and symbols to show their identity.
In different cultures, different colors carry different meanings. Some colors may be connected with coldness in one culture and with warmth in another; some colors represent life in one culture but death in another. International companies have, therefore, to make sure that their logos will not be misunderstood or misinterpreted in different countries.
Many companies have, over the years, renewed their logos to fit in with contemporary design and to present more powerful images. Company logos can be emotive and can inspire loyalty by influencing the subconscious. Some logos incorporate an idea of the product; and a case in point is the steering wheel in the Mercedes logo, for example, and the airplane tail of Alitalia.
Logos are used on letterheads, packaging and brochures as well as on the product itself. They may also appear in newspapers or on television as part of an advertising campaign.
Companies need to have a strong corporate identity. The logo helps to promote this image and to fix in the minds of the consumers. Logos, therefore, need to be original and to have impact and style.
According to the passage, what can attract customers’ eyes?
There are now many products and services on the market which are similar in content though produced by different companies. It is vital, therefore, for a company to distinguish itself from its competitors by having a strong company image which is immediately recognizable.
Logos are part of this image. They are symbols which often include a name or initials to identify a company. The logo establishes a visual identity for the company, just as different groups of young people express their identity through hairstyles and clothes. All groups from all cultures and throughout the ages have used colors and symbols to show their identity.
In different cultures, different colors carry different meanings. Some colors may be connected with coldness in one culture and with warmth in another; some colors represent life in one culture but death in another. International companies have, therefore, to make sure that their logos will not be misunderstood or misinterpreted in different countries.
Many companies have, over the years, renewed their logos to fit in with contemporary design and to present more powerful images. Company logos can be emotive and can inspire loyalty by influencing the subconscious. Some logos incorporate an idea of the product; and a case in point is the steering wheel in the Mercedes logo, for example, and the airplane tail of Alitalia.
Logos are used on letterheads, packaging and brochures as well as on the product itself. They may also appear in newspapers or on television as part of an advertising campaign.
Companies need to have a strong corporate identity. The logo helps to promote this image and to fix in the minds of the consumers. Logos, therefore, need to be original and to have impact and style.
According to the passage, what can attract customers’ eyes?
A.The corporate identity.
B.Quality of the product.
C.Packaging images.
D.All of above
B.Quality of the product.
C.Packaging images.
D.All of above
答案：D
解析：
本题考查细节理解。
【关键词】attract customer’s eyes
【主题句】第1自然段“What attracts customers? Obviously the quality of a product does, but visual images contribute a great deal. It is not only the image provided by the packaging that counts but the whole corporate identity of the company.”什么吸引客户？很明显，产品的质量是可以的，但是视觉形象的贡献很大。这不仅仅是包装的形象，而是整个公司的整体形象。
【解析】题目意为“根据文章，什么可以吸引客户的眼球？”选项A意为“公司标志”，选项B意为“产品质量”，选项C意为“包装形象”，选项D意为“以上全是”。根据主题句，A、B、C三个选项全对，故选项D符合题意。
【关键词】attract customer’s eyes
【主题句】第1自然段“What attracts customers? Obviously the quality of a product does, but visual images contribute a great deal. It is not only the image provided by the packaging that counts but the whole corporate identity of the company.”什么吸引客户？很明显，产品的质量是可以的，但是视觉形象的贡献很大。这不仅仅是包装的形象，而是整个公司的整体形象。
【解析】题目意为“根据文章，什么可以吸引客户的眼球？”选项A意为“公司标志”，选项B意为“产品质量”，选项C意为“包装形象”，选项D意为“以上全是”。根据主题句，A、B、C三个选项全对，故选项D符合题意。
第3题：
_________three months ago I could not have negotiated this deal.
A.Especially
B.Partially
C.Entirely
D.Obviously
参考答案：D
第4题：
资料：What attracts customers? Obviously the quality of a product does, but visual images contribute a great deal. It is not only the image provided by the packaging that counts but the whole corporate identity of the company.
There are now many products and services on the market which are similar in content though produced by different companies. It is vital, therefore, for a company to distinguish itself from its competitors by having a strong company image which is immediately recognizable.
Logos are part of this image. They are symbols which often include a name or initials to identify a company. The logo establishes a visual identity for the company, just as different groups of young people express their identity through hairstyles and clothes. All groups from all cultures and throughout the ages have used colors and symbols to show their identity.
In different cultures, different colors carry different meanings. Some colors may be connected with coldness in one culture and with warmth in another; some colors represent life in one culture but death in another. International companies have, therefore, to make sure that their logos will not be misunderstood or misinterpreted in different countries.
Many companies have, over the years, renewed their logos to fit in with contemporary design and to present more powerful images. Company logos can be emotive and can inspire loyalty by influencing the subconscious. Some logos incorporate an idea of the product; and a case in point is the steering wheel in the Mercedes logo, for example, and the airplane tail of Alitalia.
Logos are used on letterheads, packaging and brochures as well as on the product itself. They may also appear in newspapers or on television as part of an advertising campaign.
Companies need to have a strong corporate identity. The logo helps to promote this image and to fix in the minds of the consumers. Logos, therefore, need to be original and to have impact and style.
You probably find a logo of a big company____.
There are now many products and services on the market which are similar in content though produced by different companies. It is vital, therefore, for a company to distinguish itself from its competitors by having a strong company image which is immediately recognizable.
Logos are part of this image. They are symbols which often include a name or initials to identify a company. The logo establishes a visual identity for the company, just as different groups of young people express their identity through hairstyles and clothes. All groups from all cultures and throughout the ages have used colors and symbols to show their identity.
In different cultures, different colors carry different meanings. Some colors may be connected with coldness in one culture and with warmth in another; some colors represent life in one culture but death in another. International companies have, therefore, to make sure that their logos will not be misunderstood or misinterpreted in different countries.
Many companies have, over the years, renewed their logos to fit in with contemporary design and to present more powerful images. Company logos can be emotive and can inspire loyalty by influencing the subconscious. Some logos incorporate an idea of the product; and a case in point is the steering wheel in the Mercedes logo, for example, and the airplane tail of Alitalia.
Logos are used on letterheads, packaging and brochures as well as on the product itself. They may also appear in newspapers or on television as part of an advertising campaign.
Companies need to have a strong corporate identity. The logo helps to promote this image and to fix in the minds of the consumers. Logos, therefore, need to be original and to have impact and style.
You probably find a logo of a big company____.
A.on the letterheads and packages
B.in the social media platform
C.advertisements on TV
D.All of above
B.in the social media platform
C.advertisements on TV
D.All of above
答案：D
解析：
本题考查细节理解。
【关键词】find a logo of a big company
【主题句】倒数第2段Logos are used on letterheads, packaging and brochures as well as on the product itself. They may also appear in newspapers or on television as part of an advertising campaign.商标在信头、包装、小册子以及产品本身都有使用。它们也可能作为广告活动的一部分出现在报纸或电视上。
【解析】题目意为“你可能在____看到商标？” 选项A意为“在信头和包装上”；选项B意为“在社交媒体平台”；选项C意为“电视上的广告中”；选项D意为“以上全部”。根据主题句，选项A、B、C均有涉及，所以选项D符合题意。
【关键词】find a logo of a big company
【主题句】倒数第2段Logos are used on letterheads, packaging and brochures as well as on the product itself. They may also appear in newspapers or on television as part of an advertising campaign.商标在信头、包装、小册子以及产品本身都有使用。它们也可能作为广告活动的一部分出现在报纸或电视上。
【解析】题目意为“你可能在____看到商标？” 选项A意为“在信头和包装上”；选项B意为“在社交媒体平台”；选项C意为“电视上的广告中”；选项D意为“以上全部”。根据主题句，选项A、B、C均有涉及，所以选项D符合题意。
第5题：
资料：Early Experiences
If you've communicated a positive initial impression and customers decide to explore your product, can they discover the features and functions that help get them up to speed? Does your interface provide clear, streamlined paths free of unnecessary instructions, distracting visual elements, or unneeded features or functionality? Finally, how well does your product help customers get the benefits they want, or even lead them to benefits they were unaware of?
Testing helps determine if customers find the terminology clear and jargon-free; whether the page and content is organized logically from their perspective; if processes-such as registration, checkout or upgrading-are efficient and easy to use; and if it's clear how to cancel a process or navigate to a specific function or location.
Maturity
Over time, discovering shortcuts and advanced functionality will help mature customers do their jobs more quickly. You'll want to test how these options are communicated and ensure that they address the needs of these customers without impacting the experience of other customers.
Unless you test with actual users, your product team won't get a true perspective about what your product is like to use by the people who matter most the users themselves. This may seem obvious, but in many organizations, approximate customers-such as salespeople-are sometimes used to review products. After all, they have a lot of customer contact. But salespeople don't have the same motivations or context as customers. At best, this approach is risky. When you test with real users, usability tests ensure that all product stakeholders get a realistic, honest view of your product's effectiveness.
If you have never watched a customer use your product, you might be in for a surprise. "Obvious" product assumptions may be challenged, or you might find that customers think differently about what value means to them. Whatever you discover, you'll unearth information to develop products that are more likely to be ones that your customers value.
What is the main idea of this excerpt?
If you've communicated a positive initial impression and customers decide to explore your product, can they discover the features and functions that help get them up to speed? Does your interface provide clear, streamlined paths free of unnecessary instructions, distracting visual elements, or unneeded features or functionality? Finally, how well does your product help customers get the benefits they want, or even lead them to benefits they were unaware of?
Testing helps determine if customers find the terminology clear and jargon-free; whether the page and content is organized logically from their perspective; if processes-such as registration, checkout or upgrading-are efficient and easy to use; and if it's clear how to cancel a process or navigate to a specific function or location.
Maturity
Over time, discovering shortcuts and advanced functionality will help mature customers do their jobs more quickly. You'll want to test how these options are communicated and ensure that they address the needs of these customers without impacting the experience of other customers.
Unless you test with actual users, your product team won't get a true perspective about what your product is like to use by the people who matter most the users themselves. This may seem obvious, but in many organizations, approximate customers-such as salespeople-are sometimes used to review products. After all, they have a lot of customer contact. But salespeople don't have the same motivations or context as customers. At best, this approach is risky. When you test with real users, usability tests ensure that all product stakeholders get a realistic, honest view of your product's effectiveness.
If you have never watched a customer use your product, you might be in for a surprise. "Obvious" product assumptions may be challenged, or you might find that customers think differently about what value means to them. Whatever you discover, you'll unearth information to develop products that are more likely to be ones that your customers value.
What is the main idea of this excerpt?
A.You need to get rid of all unneeded features or functionality.
B.You need to tailor to the need to mature users.
C.Your own assumptions are relevant.
D.You need actual users to test your products.
B.You need to tailor to the need to mature users.
C.Your own assumptions are relevant.
D.You need actual users to test your products.
答案：D
解析：
本题问的是“选段的主旨是什么？”。 A选项“你需要去掉所有不需要的特性或功能”；B选项“你需要迎合老顾客的需求”；C选项“你自己的设想意义重大”；D选项“你需要真实的使用者测试你的产品”。本文主要讲的是从客户的角度出发对产品进行测试，根据主题句可知，应该用真实的客户测试产品，才能获得真实有效的使用体验反馈。其它选项不能概括文章主旨。
第6题：
___________ of teaching writing pays great attention to the accuracy of the final product but ignores the process.
A. The product-oriented method
B. The process-oriented method
C. The quality-oriented method
D. The test-oriented method
正确答案是:A
第7题：
资料：Early Experiences
If you've communicated a positive initial impression and customers decide to explore your product, can they discover the features and functions that help get them up to speed? Does your interface provide clear, streamlined paths free of unnecessary instructions, distracting visual elements, or unneeded features or functionality? Finally, how well does your product help customers get the benefits they want, or even lead them to benefits they were unaware of?
Testing helps determine if customers find the terminology clear and jargon-free; whether the page and content is organized logically from their perspective; if processes-such as registration, checkout or upgrading-are efficient and easy to use; and if it's clear how to cancel a process or navigate to a specific function or location.
Maturity
Over time, discovering shortcuts and advanced functionality will help mature customers do their jobs more quickly. You'll want to test how these options are communicated and ensure that they address the needs of these customers without impacting the experience of other customers.
Unless you test with actual users, your product team won't get a true perspective about what your product is like to use by the people who matter most the users themselves. This may seem obvious, but in many organizations, approximate customers-such as salespeople-are sometimes used to review products. After all, they have a lot of customer contact. But salespeople don't have the same motivations or context as customers. At best, this approach is risky. When you test with real users, usability tests ensure that all product stakeholders get a realistic, honest view of your product's effectiveness.
If you have never watched a customer use your product, you might be in for a surprise. "Obvious" product assumptions may be challenged, or you might find that customers think differently about what value means to them. Whatever you discover, you'll unearth information to develop products that are more likely to be ones that your customers value.
What does approximate customers mean?
If you've communicated a positive initial impression and customers decide to explore your product, can they discover the features and functions that help get them up to speed? Does your interface provide clear, streamlined paths free of unnecessary instructions, distracting visual elements, or unneeded features or functionality? Finally, how well does your product help customers get the benefits they want, or even lead them to benefits they were unaware of?
Testing helps determine if customers find the terminology clear and jargon-free; whether the page and content is organized logically from their perspective; if processes-such as registration, checkout or upgrading-are efficient and easy to use; and if it's clear how to cancel a process or navigate to a specific function or location.
Maturity
Over time, discovering shortcuts and advanced functionality will help mature customers do their jobs more quickly. You'll want to test how these options are communicated and ensure that they address the needs of these customers without impacting the experience of other customers.
Unless you test with actual users, your product team won't get a true perspective about what your product is like to use by the people who matter most the users themselves. This may seem obvious, but in many organizations, approximate customers-such as salespeople-are sometimes used to review products. After all, they have a lot of customer contact. But salespeople don't have the same motivations or context as customers. At best, this approach is risky. When you test with real users, usability tests ensure that all product stakeholders get a realistic, honest view of your product's effectiveness.
If you have never watched a customer use your product, you might be in for a surprise. "Obvious" product assumptions may be challenged, or you might find that customers think differently about what value means to them. Whatever you discover, you'll unearth information to develop products that are more likely to be ones that your customers value.
What does approximate customers mean?
A.The nearest customers
B.The virtual customers
C.People that pretend to be customers
D.The VIPs
B.The virtual customers
C.People that pretend to be customers
D.The VIPs
答案：C
解析：
本题问的是“approximate customers（近似客户）是什么意思”。 A选项“最近的客户”；B选项“虚拟客户”；C选项“冒充客户的人”；D选项“重要客户”。根据主题句可知，本来应该用真实的客户评审产品，但有时候却用近似的人假装客户做这项工作，所以应该选择不是客户的选项，故C选项正确。
第8题：
Product advertising is an important part of marketing. It aims at increasing sales by making a product or service known to a wider audience, and by emphasizing its positive qualities. A company can advertise in various ways, depending on how much it wishes to spend. There are different media for advertising including television, radio, newspapers, magazines, the Internet and direct mail. The design and organization of advertising campaigns is usually the job of an advertising agency. A good advertising program tells potential customers why they need the product, how it is used and the benefits derived from its use. A successful program also tells the consumer how the product is better than similar offerings by competitors.Corporate advertising is not directly concerned with increasing the sales of a particular product or service, but more with the brand image and reputation a company wants to present to the general public or within an industry. Corporate advertising comes in three different types image advertising, opinion advertising and investment advertising. Image advertising attempts to promote the importance of a company. Opinion advertising presents the impression of doing a public service by addressing the importance of a company. Investment advertising is designed to attract potential investors. DECIDE IF EACH OF THE FOLLOWING STATEMENT IS TRUE (T) OR FALSE (F).
1. Generally, an advertising agency is responsible for designing and organizing a product’s advertisement.()
2. It is not necessary to consider the budget of an advertisement in choosing a media for advertising.()
3. According to the text, there are three types of media used in advertising.()
4. Product advertising is different from corporate advertising.()
5. This passage is mainly about the history of advertising.()
参考答案：子问题 1：T; 子问题 2：F; 子问题 3：F; 子问题 4：T; 子问题 5：F
第9题：
资料：Early Experiences
If you've communicated a positive initial impression and customers decide to explore your product, can they discover the features and functions that help get them up to speed? Does your interface provide clear, streamlined paths free of unnecessary instructions, distracting visual elements, or unneeded features or functionality? Finally, how well does your product help customers get the benefits they want, or even lead them to benefits they were unaware of?
Testing helps determine if customers find the terminology clear and jargon-free; whether the page and content is organized logically from their perspective; if processes-such as registration, checkout or upgrading-are efficient and easy to use; and if it's clear how to cancel a process or navigate to a specific function or location.
Maturity
Over time, discovering shortcuts and advanced functionality will help mature customers do their jobs more quickly. You'll want to test how these options are communicated and ensure that they address the needs of these customers without impacting the experience of other customers.
Unless you test with actual users, your product team won't get a true perspective about what your product is like to use by the people who matter most the users themselves. This may seem obvious, but in many organizations, approximate customers-such as salespeople-are sometimes used to review products. After all, they have a lot of customer contact. But salespeople don't have the same motivations or context as customers. At best, this approach is risky. When you test with real users, usability tests ensure that all product stakeholders get a realistic, honest view of your product's effectiveness.
If you have never watched a customer use your product, you might be in for a surprise. "Obvious" product assumptions may be challenged, or you might find that customers think differently about what value means to them. Whatever you discover, you'll unearth information to develop products that are more likely to be ones that your customers value.
Which of the following is true?
If you've communicated a positive initial impression and customers decide to explore your product, can they discover the features and functions that help get them up to speed? Does your interface provide clear, streamlined paths free of unnecessary instructions, distracting visual elements, or unneeded features or functionality? Finally, how well does your product help customers get the benefits they want, or even lead them to benefits they were unaware of?
Testing helps determine if customers find the terminology clear and jargon-free; whether the page and content is organized logically from their perspective; if processes-such as registration, checkout or upgrading-are efficient and easy to use; and if it's clear how to cancel a process or navigate to a specific function or location.
Maturity
Over time, discovering shortcuts and advanced functionality will help mature customers do their jobs more quickly. You'll want to test how these options are communicated and ensure that they address the needs of these customers without impacting the experience of other customers.
Unless you test with actual users, your product team won't get a true perspective about what your product is like to use by the people who matter most the users themselves. This may seem obvious, but in many organizations, approximate customers-such as salespeople-are sometimes used to review products. After all, they have a lot of customer contact. But salespeople don't have the same motivations or context as customers. At best, this approach is risky. When you test with real users, usability tests ensure that all product stakeholders get a realistic, honest view of your product's effectiveness.
If you have never watched a customer use your product, you might be in for a surprise. "Obvious" product assumptions may be challenged, or you might find that customers think differently about what value means to them. Whatever you discover, you'll unearth information to develop products that are more likely to be ones that your customers value.
Which of the following is true?
A.You should separate new and mature customers in testing your products.
B.Approximate customers are equally valuable as real users.
C.Salespeople have a lot of customer contact, so they have the same motivations as customers
D.Usability test aims to please the customers
B.Approximate customers are equally valuable as real users.
C.Salespeople have a lot of customer contact, so they have the same motivations as customers
D.Usability test aims to please the customers
答案：D
解析：
本题的问题是“以下哪一项是正确？” A选项“在测试产品时，应该将新老客户分开。”；根据主题句1，应该在不影响新客户体验的前提下满足老客户的需求，因此不是将新老客户分开对待。B选项“近似客户和真实的使用者有同样的价值”；C选项“销售人员有许多的客户联系，因此他们和客户有同样的动机。”；根据主题句2 ，销售人员和客户没有相同的动机，使用销售人员代替客户是有风险的，可以推断出近似客户和真实的使用者没有同样的价值。D选项“可用性测试的目的是让客户满意”。A、B、C三个选项都被排除了，D选项符合文意，故选D。
第10题：
资料：What attracts customers? Obviously the quality of a product does, but visual images contribute a great deal. It is not only the image provided by the packaging that counts but the whole corporate identity of the company.
There are now many products and services on the market which are similar in content though produced by different companies. It is vital, therefore, for a company to distinguish itself from its competitors by having a strong company image which is immediately recognizable.
Logos are part of this image. They are symbols which often include a name or initials to identify a company. The logo establishes a visual identity for the company, just as different groups of young people express their identity through hairstyles and clothes. All groups from all cultures and throughout the ages have used colors and symbols to show their identity.
In different cultures, different colors carry different meanings. Some colors may be connected with coldness in one culture and with warmth in another; some colors represent life in one culture but death in another. International companies have, therefore, to make sure that their logos will not be misunderstood or misinterpreted in different countries.
Many companies have, over the years, renewed their logos to fit in with contemporary design and to present more powerful images. Company logos can be emotive and can inspire loyalty by influencing the subconscious. Some logos incorporate an idea of the product; and a case in point is the steering wheel in the Mercedes logo, for example, and the airplane tail of Alitalia.
Logos are used on letterheads, packaging and brochures as well as on the product itself. They may also appear in newspapers or on television as part of an advertising campaign.
Companies need to have a strong corporate identity. The logo helps to promote this image and to fix in the minds of the consumers. Logos, therefore, need to be original and to have impact and style.
The steering wheel in the Mercedes logo and the airplane tail of Alitalia are____.
There are now many products and services on the market which are similar in content though produced by different companies. It is vital, therefore, for a company to distinguish itself from its competitors by having a strong company image which is immediately recognizable.
Logos are part of this image. They are symbols which often include a name or initials to identify a company. The logo establishes a visual identity for the company, just as different groups of young people express their identity through hairstyles and clothes. All groups from all cultures and throughout the ages have used colors and symbols to show their identity.
In different cultures, different colors carry different meanings. Some colors may be connected with coldness in one culture and with warmth in another; some colors represent life in one culture but death in another. International companies have, therefore, to make sure that their logos will not be misunderstood or misinterpreted in different countries.
Many companies have, over the years, renewed their logos to fit in with contemporary design and to present more powerful images. Company logos can be emotive and can inspire loyalty by influencing the subconscious. Some logos incorporate an idea of the product; and a case in point is the steering wheel in the Mercedes logo, for example, and the airplane tail of Alitalia.
Logos are used on letterheads, packaging and brochures as well as on the product itself. They may also appear in newspapers or on television as part of an advertising campaign.
Companies need to have a strong corporate identity. The logo helps to promote this image and to fix in the minds of the consumers. Logos, therefore, need to be original and to have impact and style.
The steering wheel in the Mercedes logo and the airplane tail of Alitalia are____.
A.the examples of logos which are emotive and can inspire loyalty
B.the examples of giving people idea of the products by using the images
C.the examples of logos which fit in with contemporary design
D.None of above
B.the examples of giving people idea of the products by using the images
C.the examples of logos which fit in with contemporary design
D.None of above
答案：A
解析：
本题考查细节理解。
【关键词】The steering wheel in the Mercedes logo; the airplane tall of Alitalia
【主题句】倒数第3自然段Company logos can be emotive and can inspire loyalty by influencing the subconscious.Some logos incorporate an idea of the product; the steering wheel in the Mercedes logo, for example, and the airplane tail of Alitalia.公司的标志可以是感性的，可以通过影响潜意识来激发忠诚度。一些标志包含了产品的概念；比如奔驰标志的方向盘和意大利航空公司的飞机尾部。
【解析】题目意为“奔驰标志的方向盘和意大利航空公司的飞机尾部是____？”选项A意为“是感性的并且能激发忠诚的商标的例子”，选项B意为“通过使用图像给人们提供产品概念的例子。”选项C意为“与当代设计相适应的标志的例子。”选项D意为“以上全不对。”根据主题句，应选A。
【关键词】The steering wheel in the Mercedes logo; the airplane tall of Alitalia
【主题句】倒数第3自然段Company logos can be emotive and can inspire loyalty by influencing the subconscious.Some logos incorporate an idea of the product; the steering wheel in the Mercedes logo, for example, and the airplane tail of Alitalia.公司的标志可以是感性的，可以通过影响潜意识来激发忠诚度。一些标志包含了产品的概念；比如奔驰标志的方向盘和意大利航空公司的飞机尾部。
【解析】题目意为“奔驰标志的方向盘和意大利航空公司的飞机尾部是____？”选项A意为“是感性的并且能激发忠诚的商标的例子”，选项B意为“通过使用图像给人们提供产品概念的例子。”选项C意为“与当代设计相适应的标志的例子。”选项D意为“以上全不对。”根据主题句，应选A。