共用题干 第一篇The Smell of MoneyFor many years large supermarkets have been encouraging us to spend money by pumping the smell of freshly-baked bread into their stores. Now Dale Air, a leading firm of aroma（香气）consultants, has been approached by Barclay's Bank

共用题干
第一篇

The Smell of Money

For many years large supermarkets have been encouraging us to spend money by pumping the smell of
freshly-baked bread into their stores. Now Dale Air, a leading firm of aroma（香气）consultants, has been
approached by Barclay's Bank to develop suitable artificial smells for their banks.Researchers have suggested
that surrounding customers with the"smell of money"will encourage them to feel relaxed and optimistic and
give them added confidence in the bank's security and professionalism.
But before a smell can be manufactured and introduced into banks' air conditioning systems,it must be
identified and chemically analyzed,and this has proved to be difficult.The problem is that banknotes and
coins tend to pick up the smell of their surroundings.So cash that has been sitting in a cash register at a
fishmonger's（鱼贩）will smell of fish,and banknotes used to pay for meals in restaurants will tend to smell
of food.
It may be a challenge,but aroma experts have little doubt that the use of artificial smells can be an effective
form of subconscious advertising. Lunn Poly,a British travel company,introduced the smell of coconuts（椰
子）into its travel agencies and saw a big increase in spending by holiday makers.Many cafs now have elec-
tric dispensers（自动售货机）that release the smell of freshly roasted coffee near their entrances, subtly
encouraging customers to come in and have a drink or snack. Even prestigious car maker Rolls-Royce has
been spraying the inside of its cars to enhance the smell of the leather seats.
"The sense of smell is probably the most basic and primitive of all human senses,"explains researcher
Jim O'Riordan. "There is a direct pathway from the olfactory（嗅觉的）organs in the nose to the brain."It
is certainly true that most people find certain smells incredibly strong,stirring memories and feelings in a way
that few other stimulants（刺激物）can rival. It is a phenomenon marketing consultants have long recog-
nized,but until recently have been unable to harness."We've made great progress but the technology of
odour production is still in its infancy,"says O'Riordan."Who knows where it will take us."

The difficulty of producing the"smell of money"lies in that___________.
A:people's attitudes toward money are different
B:it's hard to identify and analyze it
C:no technology can do it
D:experts have no motive