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单选题当Mattel只在连锁百货店销售芭比的妹妹-凯利是,Mattel参与了()A 长期布局战略B 渠道成员选择战略C 独家布局战略D 目标市场选择战略E 中间商选择战略

题目
单选题
当Mattel只在连锁百货店销售芭比的妹妹-凯利是,Mattel参与了()
A

长期布局战略

B

渠道成员选择战略

C

独家布局战略

D

目标市场选择战略

E

中间商选择战略

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相似问题和答案

第1题:

姐妹俩共养兔100只,姐姐养兔只数的}比妹妹养兔只数的亩多16只,问姐姐比妹妹多养多少只?

A.15

B.20

C.25

D.40


正确答案:B

第2题:

共用题干
第三篇

The Barbie Dolls

In the mid 1940's, the young ambitious duo(一对艺人)Ruth and Elliot Handler,
owned a company that made wooden picture frames.It was in 1945 that Ruth and Elliot
Handler joined with their close friend Harold Mattson to form a company that would be
known for the most famous and successful doll ever created.This company would be
named Mattel, MATT for Mattson,and EL for Elliot.
In the mid 1950's,while visiting Switzerland,Ruth Handler purchased a German Lilli
doll.Lilli was a shapely,pretty fashion doll first made in 1955.She was originally
fashioned after a famous cartoon character in The West German Newsletter, Build.
Lilli is the doll that would inspire Ruth Handler to design the Barbie doll.With the help of
her technicians and engineers at Mattel,Barbie was born.Ruth then hired Charlotte
Johnson,a fashion designer,to create Barbie's wardrobe.It was in 1 958 that the patent
for Barbie was obtained.This would be a fashion doll unlike any of her time.She would be
long limbed,shapely,beautiful,and only 11.5 inches tall.Ruth and Elliot would name
their new fashion doll after their own daughter,Barbie.
In 1959,the Barbie doll would make her way to the New York Toy Show and receive a
cool reception from the toy buyers.
Barbie has undergone a lot of changes over the years and has managed to keep up
with current trends in hairstyles,makeup and clothing.She is a reflection of the history
of fashion since her introduction to the toy market.
Barbie has a universal appeal and collectors both young and old enjoy time spent and
memories made with their dolls.

Who owned Mattel?
A:Mattson.
B:Elliot.
C:Ruth and Elliot Handler.
D:Harold Mattson,Ruth and Elliot Handler.

答案:D
解析:

第3题:

连锁百货店与专业店之间的竞争主要表现在()

A.商品线上

B.市场定位

C.目标市场

D.经营方式


参考答案:A

第4题:

百货店发展到现阶段,其主要形式有()。

  • A、独立的百货店
  • B、大型百货店
  • C、百货商业集团
  • D、独立或单体的百货店和连锁百货店

正确答案:D

第5题:

烟酒商店业态的识别标准不含()。

  • A、多位于市、区(县)商业中心、居民区或百货店、购物中心内
  • B、管理信息化程度不一、采取单体或连锁经营方式
  • C、采取柜台销售与自选(开架)销售相结合方式
  • D、营业面积一般在200平方米左右

正确答案:D

第6题:

姐妹俩共养兔100只,姐姐养兔只数的1/3比妹妹养兔只数的1/10多16只,问姐姐比妹妹多养多少只?

A.15
B.20
C.25
D.40

答案:B
解析:
由题意可知姐姐养兔的只数是3的倍数,妹妹养兔的只数是10的倍数,总共100只,只可能有三种情况:90与10、60与40、30与70,再考虑姐姐养兔只数的1/3比妹妹养兔只数的1/10多16只,所以姐姐养60只,妹妹养40只,姐姐比妹妹多养60-40=20只。

第7题:

我国的连锁商业在业态形式上以()为主。

A超级市场

B便利店

C百货店

D专业店


A,B

第8题:

姐妹俩共养兔100只,姐姐养兔只数的}比妹妹养兔只数的1/10多16只,问姐姐比妹妹多养多少只?

A.15

B.20

C.25

D.40


正确答案:B

第9题:

在长期的营销实践中,涌现了多种形式的契约式分销系统,主要有()。

  • A、以生产商为核心的自愿连锁销售网络
  • B、以批发商为核心的自愿连锁销售网络
  • C、零售商自愿合作销售网络
  • D、特许经营销售网络

正确答案:B,C,D

第10题:

某国际快餐连锁公司宣布在中东开设连锁店,但并不出售猪肉汉堡,只出售牛肉汉堡、鸡肉汉堡和鱼肉汉堡。这说明该国际快餐连锁公司在战略分析中考虑了()

  • A、政治和法律因素
  • B、经济因素
  • C、社会和文化因素
  • D、技术因素

正确答案:C

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