剑桥商务英语证书考试(BEC)

单选题The writer suggests that companies for the sake of effective product differentiation.A step away from the crowded business fieldB make as many advertisements in newspapers as possibleC manage to enter competitive markets whenever possibleD print out th

题目
单选题
The writer suggests that companies for the sake of effective product differentiation.
A

step away from the crowded business field

B

make as many advertisements in newspapers as possible

C

manage to enter competitive markets whenever possible

D

print out the right kind of colorful brochure or business card

参考答案和解析
正确答案: B
解析:
文中最后一段最后一句指出为了使产品在同类中脱颖而出,公司可以“Printing out the right kind of colorful brochure or business card…”,对应选项D。
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相似问题和答案

第1题:

Fair and (73) competition in government procurement around the world is good business and good public policy.Competitive pricing,product (74) and performance improvements result from competitive practices and help ensure that government authorities get the best (75) for the public they serv

(73)

A.open

B.continue

C.dependent

D.reliable


正确答案:A

第2题:

The challenge that newspapers faced from the website is ( )

[A] the small text-ads that appear alongside search engines

[B] the localization of website and more elaborate service

[C] the display advertisements

[D] the classified advertisements


正确答案:B

第3题:

Using many symbols makes ________to put a large amount of information on a single map

A.it possible

B.possible

C.that possible

D.it ispossible


正确答案:A

第4题:

There will eventually come a day when The New York Times cases to publish stories on newsprint.Exactly when that day will be is a matter of debate.“Sometime in the future“the paper’s publisher said back in 2010.Nostalgia for ink on paper and the rustle of pages aside,there’s plenty of incentive to ditch print.The infrastructure required to make a physical newspapers-printing presses.delivery truck-isn’t just expensive it’s excessive at a time when online-only competition don’t have the same set financial constraints.Readers are migrating away from print away,And although print ad sales still dwarf their online and mobile counterparts revenue from print is still declining.Overhead may be high and circulation lowe,but rushing to eliminate its print editor would be a mistake,says BuzzFeed CEO Jonah Peretti.Peretti says the Times shouldn't waste time getting of the print business,only if they go about doing it the right away“Figuring out a way to accelerate that transition would make sense for them“he said,“but if you discontinue it,you're going to have your most loyal customers really upset with you."Sometimes that's worth making a change anyway".Peretti gives example of Netflix discontinuing its DVD-mailing service to focus on streaming."It was seen as a blunder."he said.The move turned out to be foresighted.And if Peretti were in charge at the times?"l wouldn't pick year to end print."he said.“I would raise and make it into more of a legacy product.”The most loyal costumer would still gel the product they favor.the idea goes,and they’d feel like they were helping sustain the quality of something they believe in."So if you're overpaying for print,you could feel like you were helping,"peretti said."Then increase it at rate each year and essentially try to generate additional revenue."In other words,if you're going to print product,make it for the people who are already obsessed with it.Which may be what the Times is doing already.Getting the print edition seven days a week costs nearly$500 a year—more than twice as much as a digital-only subscription."It's a really hard thing to do and it's a tremendous luxury that BuzzFeed doesn't have a legacy business,"Peretti remarked."But we're going to have questions like that where we have things we're doing that don't make sense when the market.Change and the world changes.In those situations,it's better to be more aggressive than less aggressive."
Which of the following would be the best title of the text?

A.Shift to Online Newspapers All at Once
B.Cherish the Newspapers Still in Your Hand
C.Make Your Print Newspaper a Luxury Good
D.Keep Your Newspapers Forever in Fashion

答案:D
解析:
本文主要是讲述报纸行业为防止被淘汰的而需要做出的应对之策。根据文中第5段最后一句的“...raise prices,and make it into more of a legacy product”以及第6段中“...increase it at a higher rate each year...”可得知,不应该立即取消或淘汰报纸行业,而应该把它变成一种更像文化遗产的一种产品,并且要不断提高报纸的价格,变成一种奢侈品。故选项D“Make Your Print Newspaper a Luxury G

第5题:

There will eventually come a day when The New York Times cases to publish stories on newsprint.Exactly when that day will be is a matter of debate.“Sometime in the future“the paper’s publisher said back in 2010.
Nostalgia for ink on paper and the rustle of pages aside,there’s plenty of incentive to ditch print.The infrastructure required to make a physical newspapers-printing presses.delivery truck-isn’t just expensive it’s excessive at a time when online-only competition don’t have the same set financial constraints.Readers are migrating away from print away,And although print ad sales still dwarf their online and mobile counterparts revenue from print is still declining.
Overhead may be high and circulation lowe,but rushing to eliminate its print editor would be a mistake,says BuzzFeed CEO Jonah Peretti.Peretti says the Times shouldn't waste time getting of the print business,only if they go about doing it the right away“Figuring out a way to accelerate that transition would make sense for them“he said,“but if you discontinue it,you're going to have your most loyal customers really upset with you."Sometimes that's worth making a change anyway".Peretti gives example of Netflix discontinuing its DVD-mailing service to focus on streaming."It was seen as a blunder."he said.The move turned out to be foresighted.And if Peretti were in charge at the times?"l wouldn't pick year to end print."he said.“I would raise and make it into more of a legacy product.”
The most loyal costumer would still gel the product they favor.the idea goes,and they’d feel like they were helping sustain the quality of something they believe in."So if you're overpaying for print,you could feel like you were helping,"peretti said."Then increase it at rate each year and essentially try to generate additional revenue."In other words,if you're going to print product,make it for the people who are already obsessed with it.Which may be what the Times is doing already.Getting the print edition seven days a week costs nearly$500 a year—more than twice as much as a digital-only subscription.
"It's a really hard thing to do and it's a tremendous luxury that BuzzFeed doesn't have a legacy business,"Peretti remarked."But we're going to have questions like that where we have things we're doing that don't make sense when the market.Change and the world changes.In those situations,it's better to be more aggressive than less aggressive."
It can inferred form Paragraphs 5 and 6 that a“legacy product”.

A.helps restore the glory of former times.
B.is meant for the most loyal customers.
C.will have the cost of printing reduced.
D.expands the popularity of the paper

答案:B
解析:
本题答案可定位到第6段第1句“The most loyal customers would still get the product they favor(最忠诚的那些顾客们依旧会选择他们一直喜欢的产品”以及“make it for the people who are already obsessed with it(为那些一开始就非常痴迷于报纸的人来发行报纸)”,可得出答案B“is meant for the most loyal customers(专门为最忠诚客户为生)”。选项A“helps

第6题:

In the passage, the writer suggests that the word "cool"______.

A. may not be as cool as it seems

B. usually means something interesting

C. can make your life colorful

D. can be used instead of many words


正确答案:A

50.答案为A  从短文最后两句和文章整体来推断,作者对该词的滥用持否定态度。

第7题:

In the Northern Hemisphere you are caught in the dangerous semicircle of a storm with plenty of sea room available. The best course of action is to bring the wind on the ______.

A.port quarter and make as much headway as possible

B.starboard quarter and make as much headway as possible

C.starboard bow and make as much headway as possible

D.port bow and make as much headway as possible


正确答案:C

第8题:

Using many symbols makes __________for us to take notes more quickly.

A. possible it is

B. it possible

C. it is possible

D. that possible


正确答案:B
在make it adj.for sb.to do sth.惯用结构中it为形式宾词,替代“for sb.to do sth.”。题干意思:使用大量的符号可以使我们记笔记更快。

第9题:

Text 4 There will eventually come a day when The New York Times cases to publish stories on newsprint.Exactly when that day will be is a matter of debate.“Sometime in the future“the paper’s publisher said back in 2010.Nostalgia for ink on paper and the rustle of pages aside,there’s plenty of incentive to ditch print.The infrastructure required to make a physical newspapers-printing presses.delivery truck-isn’t just expensive it’s excessive at a time when online-only competition don’t have the same set financial constraints.Readers are migrating away from print away,And although print ad sales still dwarf their online and mobile counterparts revenue from print is still declining.Overhead may be high and circulation lowe,but rushing to eliminate its print editor would be a mistake,says BuzzFeed CEO Jonah Peretti.Peretti says the Times shouldn't waste time getting of the print business,only if they go about doing it the right away“Figuring out a way to accelerate that transition would make sense for them“he said,“but if you discontinue it,you're going to have your most loyal customers really upset with you."Sometimes that's worth making a change anyway".Peretti gives example of Netflix discontinuing its DVD-mailing service to focus on streaming."It was seen as a blunder."he said.The move turned out to be foresighted.And if Peretti were in charge at the times?"l wouldn't pick year to end print."he said.“I would raise and make it into more of a legacy product.”The most loyal costumer would still gel the product they favor.the idea goes,and they’d feel like they were helping sustain the quality of something they believe in."So if you're overpaying for print,you could feel like you were helping,"peretti said."Then increase it at rate each year and essentially try to generate additional revenue."In other words,if you're going to print product,make it for the people who are already obsessed with it.Which may be what the Times is doing already.Getting the print edition seven days a week costs nearly$500 a year—more than twice as much as a digital-only subscription."It's a really hard thing to do and it's a tremendous luxury that BuzzFeed doesn't have a legacy business,"Peretti remarked."But we're going to have questions like that where we have things we're doing that don't make sense when the market.Change and the world changes.In those situations,it's better to be more aggressive than less aggressive."
Peretti believes that,in a changing world,( ).

A.legacy businesses are becoming outdated.
B.cautiousness facilitates problem-solving.
C.traditional luxuries can stay unaffected.

答案:C
解析:
根据题干中的关键词“in a changing world”定位到文章最后一段最后一句。原文说当市场和世界形势发生变化时,我们所做的事情就毫无意义了。在这种情形下,“more aggressive(积极进取)is better”,这和选项C中的关键信息“aggressiveness better”相呼应,因此选项C“aggressiveness better meets challenges”为正确答案。选项A“traditional luxuries can stay unaffected(传统的)

第10题:

There will eventually come a day when The New York Times cases to publish stories on newsprint.Exactly when that day will be is a matter of debate.“Sometime in the future“the paper’s publisher said back in 2010.Nostalgia for ink on paper and the rustle of pages aside,there’s plenty of incentive to ditch print.The infrastructure required to make a physical newspapers-printing presses.delivery truck-isn’t just expensive it’s excessive at a time when online-only competition don’t have the same set financial constraints.Readers are migrating away from print away,And although print ad sales still dwarf their online and mobile counterparts revenue from print is still declining.Overhead may be high and circulation lowe,but rushing to eliminate its print editor would be a mistake,says BuzzFeed CEO Jonah Peretti.Peretti says the Times shouldn't waste time getting of the print business,only if they go about doing it the right away“Figuring out a way to accelerate that transition would make sense for them“he said,“but if you discontinue it,you're going to have your most loyal customers really upset with you."Sometimes that's worth making a change anyway".Peretti gives example of Netflix discontinuing its DVD-mailing service to focus on streaming."It was seen as a blunder."he said.The move turned out to be foresighted.And if Peretti were in charge at the times?"l wouldn't pick year to end print."he said.“I would raise and make it into more of a legacy product.”The most loyal costumer would still gel the product they favor.the idea goes,and they’d feel like they were helping sustain the quality of something they believe in."So if you're overpaying for print,you could feel like you were helping,"peretti said."Then increase it at rate each year and essentially try to generate additional revenue."In other words,if you're going to print product,make it for the people who are already obsessed with it.Which may be what the Times is doing already.Getting the print edition seven days a week costs nearly$500 a year—more than twice as much as a digital-only subscription."It's a really hard thing to do and it's a tremendous luxury that BuzzFeed doesn't have a legacy business,"Peretti remarked."But we're going to have questions like that where we have things we're doing that don't make sense when the market.Change and the world changes.In those situations,it's better to be more aggressive than less aggressive."
Peretti suggests that,in face of the present situation,the Times should.

A.seek new sources of readership.
B.end the print edition for goog.
C.aim for efficitent management.
D.make strategic adiustments.

答案:A
解析:
首先根据Peretti suggests定位到阐述Peretti观点的第四段第一句:Peretti says the Times shouldn't waste time getting out of the print business,but only if they go about doing it the right way.可以确定答案A.make strategic adjustments进行战略调整。选项B.end the print edition for good永远结束印刷版本

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