三级笔译
单选题Apparel online business __________.A can meet various needs of customersB has comparatively lower cost than bookstoresC is hard to make people believe its high-quality goodsD has advantages for customers to return goods
题目
can meet various needs of customers
has comparatively lower cost than bookstores
is hard to make people believe its high-quality goods
has advantages for customers to return goods
参考答案和解析
细节题。第五段第一句指出“Apparel is difficult to sell online because people like to feel and touch the clothes they buy.”，由此可知服饰在网上很难卖，是因为人们想要感觉和触摸一下他们要买的衣服。换句话说就是网上服装店难以让人们相信衣服的质量。因此选C。
相似问题和答案
第1题：
We can certainly deliver high-quality education to many students at much()cost.
A. low
B. lowest
C. lower
第2题：
A. Service provider has routing control.
B. Customers control their own routing.
C. Can communicate protocols other than IP.
D. Allows them to use separate networks for IP and VPN traffic.
第3题：
DEVELOPMENT OF ONLINE MARKETING With the introduction of the Internet, there came many changes to the way a company might carry out a marketing strategy. About ten years ago, we shopped only at local stores in the market place using cash. Now a new world has been opened up to people around the globe through the World Wide Web. We are able to browse the fanciest shops in the world from home, “virtually” that is. The technology of secure transactions on the Web has greatly improved and the rush to buy from online shops has demonstrated a growing consumer acceptance of online marketing. Increasingly, online marketing is no longer just an option. It is a necessity. Online marketing is an electronically-based industry. In short, it refers to the conducting of business through the Internet. It is a way of buying and selling goods and services, and negotiating trade through digital communications. ? Online marketing allows businesses to reach a wider market while cutting costs, saving time and eliminating tons of paperwork. Most online retailers ask the customers to pay with a credit card. Regular buyers are issued electronic or digital signatures which are protected by passwords, enabling them to transact business securely via Internet. Online marketing is still in its early stages, as problems such as how to deal with credit card fraud on the Internet still have to be dealt with. But its future looks rosy. With the development of computer technology, e-commerce will inevitably become a “must” in our everyday lives. There is no doubt e-commerce has come of age.
1. __________ changed the way a company might carry out a marketing strategy over the past 10 years.()
A. The Internet
B. Local stores
C. The consumers
2. What does “virtually” mean in Paragraph One?()
A. In reality.
B. By means of a computer.
C. Safely.
3. Which of the following advantages of online marketing is not mentioned?()
A. Reach a wider market while cutting costs
B. Save time and eliminate paperwork
C. Increasing trust between traders and buyers.
4. What problems are still outstanding in online shopping?()
A. Cutting costs.
B. Credit card fraud on the Internet.
C. Eliminating paperwork.
5. Which is the author’s attitude towards online shopping?()
A. Our shopping was only done at local stores on the high street, using cash.
B. Online marketing refers to the conducting of business through the Internet.
C. Undoubtedly the era of e-commerce has arrived.
第4题：
B.exceeding
C.excess
D.external
第5题：
Brain Drain
1.Brain drain is a phenomenon under which"people of a nation move to another nation due to financial benefits and also due to economical reasons,but there are many more reasons behind it". If we think deeply to the topic,we would find that this phenomenon has more disadvantages than advantages.
2.This phenomenon has many advantages for receiving countries which will automatically benefit from the skills and talents of immigrated people who were educated and qualified in their home countnes.
3.However,developing countries are deeply affected by this phenomenon since they are deprived from millions of their skilled workers, doctors,hardworking Engineers,and billions of man power. Those elites represent the backbone of their economies and once they travel abroad,their economies will not flourish and promote.In fact,there are many reasons behind brain drain.Firstly,the Government is the first responsible for brain drain. The salaries paid by local companies are much less than multinational foreign companies,which pushes millions of intelligent,hardworking Engineers to leave their native countries to look for a better life and opportunities.Secondly,the status and facilities provided by foreign companies are much higher in quality and quantity.Also,some people find it a matter of pride and dignity to work as an employee in foreign countries.
4.But we have to mention that brain drain does not only affect developing countries but also has some advantages for them.People living abroad help foreigners to know about their cultures and traditions.Also,they give information about various natural beauties and tourist spots in their home countries,which encourages tourists to visit them. This in turn increases tourist income.Brain drain also helps in increasing their foreign exchanges.
5.But at last you would find that brain drain has more disadvantages than advantages on developing or poor countries.So,to stop brain drain,local governments should make people aware of its harmful effects.Also Government should provide opportunities to their elites and should provide them with handsome salary so that they can serve their own mother nation.
A:its harmful effects
B:immigrated people
C:the local government
D:their cultures and traditions
E:the hardworking engineers
F: in quality and quantity
本题考查的是对所读材料大意与主旨的掌握。本段的中心意思是人才流失对发展中国家的弊端。
本题考查的是对所读材料大意与主旨的掌握。本段的中心意思是人才流失也能给发展中国家带来些好处。
本题考查的是对所读材料大意与主旨的掌握。本段的中心意思是政府为阻止人才流失能采取的措施。
本题考查的是对阐述文章主旨的事实与细节的了解。依据是第二段中的 "This phenomenon has many advantages for receiving countries which will automatically benefit from the skills and talents of immigrated people”。
本题考查的是对阐述文章主旨的事实与细节的了解。依据是第三段中的 "Second,the status and facilities provided by foreign companies are much higher in quality and quantity”。
本题考查的是对阐述文章主旨的事实与细节的了解。依据是第四段中的 "People living abroad help foreigners to know about their cultures and traditions”。
本题考查的是对阐述文章主旨的事实与细节的了解。依据是文章第五段中的“So , to stop brain drain , local governments should make people aware of its harmful effects"。
第6题：
Directions: The following is an introduction of a company. After reading it, you should give brief answers to the five questions ( No.56 to No. 60) that follow. The answers （in not more than 3 words）should be written after the corresponding numbers on the Answer Sheet.
Ditis Hong Kong Ltd is a manufacturer of security products and peripheral equipment, knowledge-based company. All of our managers has high technical education and fluently spoken English, Chinese, Japanese and Russian. We major in professional digital security products. Our products with advanced technology, stable performance, cost-effective, stylish design, excellent quality, has won the trust of customers and a wide range of popular.
Being a professional manufacturer of security products, we value Innovation, Dedication and Superiority, and satisfy our customers by adding new designs and features to our products according to customers' needs.
Our service & knowledge is second to none. We really appreciate your business and hope to deal with you again.
We sincerely welcome customers to visit and give us your advice.
41．What kind of company is Ditis Hong Kong Ltd?
Ditis Hong Kong Ltd is a manufacturer of ________ and peripheral equipment, knowledge-based company.
42. What’s the educational background of the managers in Ditis Hong Kong Ltd?
All of our managers has ________________.
43. What’s the major products of the company?
They major in ______________ products.
44. How can the company satisfy its customers?
It satisfies its customers by adding ____________ to our products according to customers' needs
45. How about the service and knowledge of the company?
Our service & knowledge is ___________.
答案：41， security products；42，high technical education；43，security products；
44，designs and features；45，second to none。
解析：
41，来自“Ditis Hong Kong Ltd is a manufacturer of security products and peripheral equipment, knowledge-based company. ”Ditis Hong Kong Ltd 是一家专业生产安全产品和外部设备产品的知识型公司。
42，来自“All of our managers has high technical education and fluently spoken English, Chinese, Japanese and Russian. ”我们所有的经理都受过高等技术教育，英语、汉语、日语和俄语口语流利。
43，来自“Being a professional manufacturer of security products”是一家专业的安全产品制造商。
44，来自“by adding new designs and features to our products according to customers' needs.”根据客户的需要，为产品添加新的设计和特色。
45，来自“Our service & knowledge is second to none. ”我们的服务和知识是首屈一指的。
第7题：
Brain Drain
1.Brain drain is a phenomenon under which"people of a nation move to another nation due to financial benefits and also due to economical reasons,but there are many more reasons behind it". If we think deeply to the topic,we would find that this phenomenon has more disadvantages than advantages.
2.This phenomenon has many advantages for receiving countries which will automatically benefit from the skills and talents of immigrated people who were educated and qualified in their home countnes.
3.However,developing countries are deeply affected by this phenomenon since they are deprived from millions of their skilled workers, doctors,hardworking Engineers,and billions of man power. Those elites represent the backbone of their economies and once they travel abroad,their economies will not flourish and promote.In fact,there are many reasons behind brain drain.Firstly,the Government is the first responsible for brain drain. The salaries paid by local companies are much less than multinational foreign companies,which pushes millions of intelligent,hardworking Engineers to leave their native countries to look for a better life and opportunities.Secondly,the status and facilities provided by foreign companies are much higher in quality and quantity.Also,some people find it a matter of pride and dignity to work as an employee in foreign countries.
4.But we have to mention that brain drain does not only affect developing countries but also has some advantages for them.People living abroad help foreigners to know about their cultures and traditions.Also,they give information about various natural beauties and tourist spots in their home countries,which encourages tourists to visit them. This in turn increases tourist income.Brain drain also helps in increasing their foreign exchanges.
5.But at last you would find that brain drain has more disadvantages than advantages on developing or poor countries.So,to stop brain drain,local governments should make people aware of its harmful effects.Also Government should provide opportunities to their elites and should provide them with handsome salary so that they can serve their own mother nation.
A:its harmful effects
B:immigrated people
C:the local government
D:their cultures and traditions
E:the hardworking engineers
F: in quality and quantity
本题考查的是对所读材料大意与主旨的掌握。本段的中心意思是人才流失对发展中国家的弊端。
本题考查的是对所读材料大意与主旨的掌握。本段的中心意思是人才流失也能给发展中国家带来些好处。
本题考查的是对所读材料大意与主旨的掌握。本段的中心意思是政府为阻止人才流失能采取的措施。
本题考查的是对阐述文章主旨的事实与细节的了解。依据是第二段中的 "This phenomenon has many advantages for receiving countries which will automatically benefit from the skills and talents of immigrated people”。
本题考查的是对阐述文章主旨的事实与细节的了解。依据是第三段中的 "Second,the status and facilities provided by foreign companies are much higher in quality and quantity”。
本题考查的是对阐述文章主旨的事实与细节的了解。依据是第四段中的 "People living abroad help foreigners to know about their cultures and traditions”。
本题考查的是对阐述文章主旨的事实与细节的了解。依据是文章第五段中的“So , to stop brain drain , local governments should make people aware of its harmful effects"。
第8题：
2 Good Sports Limited is an independent sports goods retailer owned and operated by two partners, Alan and Bob. The
sports retailing business in the UK has undergone a major change over the past ten years. First of all the supply side
has been transformed by the emergence of a few global manufacturers of the core sports products, such as training
shoes and football shirts. This consolidation has made them increasingly unwilling to provide good service to the
independent sportswear retailers too small to buy in sufficiently large quantities. These independent retailers can stock
popular global brands, but have to order using the Internet and have no opportunity to meet the manufacturer’s sales
representatives. Secondly, UK’s sportswear retailing has undergone significant structural change with the rapid growth
of a small number of national retail chains with the buying power to offset the power of the global manufacturers.
These retail chains stock a limited range of high volume branded products and charge low prices the independent
retailer cannot hope to match.
Good Sports has survived by becoming a specialist niche retailer catering for less popular sports such as cricket,
hockey and rugby. They are able to offer the specialist advice and stock the goods that their customers want.
Increasingly since 2000 Good Sports has become aware of the growing impact of e-business in general and e-retailing
in particular. They employed a specialist website designer and created an online purchasing facility for their
customers. The results were less than impressive, with the Internet search engines not picking up the company
website. The seasonal nature of Good Sports’ business, together with the variations in sizes and colours needed to
meet an individual customer’s needs, meant that the sales volumes were insufficient to justify the costs of running
the site.
Bob, however, is convinced that developing an e-business strategy suited to the needs of the independent sports
retailer such as Good Sports will be key to business survival. He has been encouraged by the growing interest of
customers in other countries to the service and product range they offer. He is also aware of the need to integrate an
e-business strategy with their current marketing, which to date has been limited to the sponsorship of local sports
teams and advertisements taken in specialist sports magazines. Above all, he wants to avoid head-on competition
with the national retailers and their emphasis on popular branded sportswear sold at retail prices that are below the
cost price at which Good Sports can buy the goods.
Required:
(a) Provide the partners with a short report on the advantages and disadvantages to Good Sports of developing
an e-business strategy and the processes most likely to be affected by such a strategy. (12 marks)
(a) To: Good Sports Limited
From:
E – Business strategy
Clearly, the markets that Good Sports operates in are being affected by the development of e-business and its experiences to
date are mixed to say the least. In many ways the advantages and disadvantages of e-business are best related to the benefit
the customer gets from the activity. Firstly, through integrating and accelerating business processes e-business technologies
enable response and delivery times to be speeded up. Secondly, there are new business opportunities for information-based
products and services. Thirdly, websites can be linked with customer databases and provide much greater insights into
customer buying behaviour and needs. Fourthly, there is far greater ability for interaction with the customer, which enables
customisation and a dialogue to be developed. Finally, customers may themselves form. communities able to contact one
another.
There is considerable evidence to show how small operators like Good Sports are able to base their whole strategy on
e-business and achieve high rates of growth. The key to Good Sports survival is customer service – in strategic terms they
are very much niche marketers supplying specialist service and advice to a small section of the local market. The nature of
the business means that face-to-face contact is crucial in moving customers from awareness to action (AIDA – awareness,interest, desire and action). There are therefore limits to the ability of e-business to replace such contact.
Yours,
第9题：
Brain Drain
1.Brain drain is a phenomenon under which"people of a nation move to another nation due to financial benefits and also due to economical reasons,but there are many more reasons behind it". If we think deeply to the topic,we would find that this phenomenon has more disadvantages than advantages.
2.This phenomenon has many advantages for receiving countries which will automatically benefit from the skills and talents of immigrated people who were educated and qualified in their home countnes.
3.However,developing countries are deeply affected by this phenomenon since they are deprived from millions of their skilled workers, doctors,hardworking Engineers,and billions of man power. Those elites represent the backbone of their economies and once they travel abroad,their economies will not flourish and promote.In fact,there are many reasons behind brain drain.Firstly,the Government is the first responsible for brain drain. The salaries paid by local companies are much less than multinational foreign companies,which pushes millions of intelligent,hardworking Engineers to leave their native countries to look for a better life and opportunities.Secondly,the status and facilities provided by foreign companies are much higher in quality and quantity.Also,some people find it a matter of pride and dignity to work as an employee in foreign countries.
4.But we have to mention that brain drain does not only affect developing countries but also has some advantages for them.People living abroad help foreigners to know about their cultures and traditions.Also,they give information about various natural beauties and tourist spots in their home countries,which encourages tourists to visit them. This in turn increases tourist income.Brain drain also helps in increasing their foreign exchanges.
5.But at last you would find that brain drain has more disadvantages than advantages on developing or poor countries.So,to stop brain drain,local governments should make people aware of its harmful effects.Also Government should provide opportunities to their elites and should provide them with handsome salary so that they can serve their own mother nation.
A:its harmful effects
B:immigrated people
C:the local government
D:their cultures and traditions
E:the hardworking engineers
F: in quality and quantity
本题考查的是对所读材料大意与主旨的掌握。本段的中心意思是人才流失对发展中国家的弊端。
本题考查的是对所读材料大意与主旨的掌握。本段的中心意思是人才流失也能给发展中国家带来些好处。
本题考查的是对所读材料大意与主旨的掌握。本段的中心意思是政府为阻止人才流失能采取的措施。
本题考查的是对阐述文章主旨的事实与细节的了解。依据是第二段中的 "This phenomenon has many advantages for receiving countries which will automatically benefit from the skills and talents of immigrated people”。
本题考查的是对阐述文章主旨的事实与细节的了解。依据是第三段中的 "Second,the status and facilities provided by foreign companies are much higher in quality and quantity”。
本题考查的是对阐述文章主旨的事实与细节的了解。依据是第四段中的 "People living abroad help foreigners to know about their cultures and traditions”。
本题考查的是对阐述文章主旨的事实与细节的了解。依据是文章第五段中的“So , to stop brain drain , local governments should make people aware of its harmful effects"。
第10题：
Transport and Trade
1.Transport is one of the aids to trade.By moving goods from places where they are plentiful to places where they are scarce,transport adds to their value.The more easily goods can be brought over the distance that separates producer and consumer,the better for trade.When there were no railways,no good roads,no canals,and only small sailing ships,trade was on a small scale.
2.The great advances made in transport during the last two hundred years were accompanied by a big increase in trade.Bigger and faster ships enabled a trade in meat to develop between Britain and New Zealand,for instance.Quicker transport makes possible mass-production and big business, drawing supplies from,and selling goods to,all parts of the globe.Big factories could not exist with-out transport to carry the large number of workers they need to and from their homes.Big city stores could not have developed unless customers could travel easily from the suburbs and goods delivered to their homes.Big cities could not survive unless food could be brought from a distance.
3.Transport also prevents waste.Much of the fish landed at the ports would be wasted if it could not be taken quickly to inland towns.Transport has given us a much greater variety of foods and goods since we no longer have to live on what is produced locally.Foods which at one time could be obtained only during a part of the year can now, be obtained all through the year. Transport has raised the standard of living.
4.By moving fuel,raw materials,and even power,as,for example,through electric cables, transport has led to the establishment of industries and trade in areas where they would have been impossible before.Districts and countries can concentrate on making things which they can do better and more cheaply than others and can then exchange them with one another. The cheaper and quicker transport becomes,the longer the distance over which goods can profitably be carried.Countries with poor transport have a lower standard of living.
5.Commerce requires not only the moving of goods and people but also the carrying of messages and information. Means of communication,like telephones,cables and radio,send information about prices,supplies,and changing conditions in different parts of the world.In this way,advanced communication systems also help to develop trade.
A:to send goods to various parts of the world
B:at any time during the year
C:has greatly promoted trade
D:is it possible to produce on a large scale
E:the transport of goods
F: it is possible to produce on a large scale
本题考查的是对所读材料大意与主旨的掌握。本段中心意思是段落的最后一句话：运输提升了生活质量。
本题考查的是对所读材料大意与主旨的掌握。本段中心意思是与运输密切相关的产业和贸易的诞生。
本题考查的是对所读材料大意与主旨的掌握。本段中心意思是信息对商业贸易的作用。
本题考查的是对文章阐述的主旨事实与细节的了解。依据是第二段的第一句“The great advances made in transport during the last two hundred years were accompanied by a big increase in trade."
本题考查的是对文章阐述的主旨事实与细节的了解。依据是第二段的第三句“Quicker transport makes possible mass-production and big business , drawing supplies from, and selling goods to,all parts of the globe."
本题考查的是对文章阐述的主旨事实与细节的了解。依据是第三段第四句“Foods which at one time could be obtained only during a part of the year can now be obtained all through the year."
本题考查的是对文章阐述的主旨事实与细节的了解。依据是第五段第一句“Commerce requires not only the moving of goods and people but also the carrying of messages and information."