英语中级口译岗位资格证书考试
单选题According to the passage, which of the following statements is NOT true?A Smell is the most emotional of the senses.B Smell stimulates our memory more than the other senses.C Smell is considered to be mysterious, as it is untouchable.D Smell is the mos
题目
单选题
According to the passage, which of the following statements is NOT true?
A
Smell is the most emotional of the senses.
B
Smell stimulates our memory more than the other senses.
C
Smell is considered to be mysterious, as it is untouchable.
D
Smell is the most difficult sense to identify.
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相似问题和答案
第1题：
Our__________ sensitivity decreases with age． By age 60, most people have lost 40 percent of their ability to smell and 50 percent of their taste buds．
A.sensible
B.senseless
C.sensitive
D.sensory
B.senseless
C.sensitive
D.sensory
答案：D
解析：
考查形容词辨析。句意为“我们的__________随着年龄的增长而下降。比如说，到60岁的时候，多数人失去了他们40％的嗅觉能力和50％的味觉能力”。sensible意为“明智的，合情理的”，senseless意为“失去知觉的，不省人事的”，sensitive意为“敏感的”，sensory意为“感觉的，传递感觉的”。根据语境，应为感官能力随着年龄的增长而下降。故选D。
第2题：
The brain finds it best to keep smell receptors（ ）for unfamiliar and emergency signals such as the smell of smoke,which might indicate the danger of fire.
A.available
B.reliable
C.identifiable
D.suitable
B.reliable
C.identifiable
D.suitable
答案：A
解析：
空格之后出现了for一词，由于B.reliable和C.identifiable通常不与for搭配使用，因此这两个选项可以排除。而D.suitable一词虽然能与for连用，但这里讨论的并非气味接受器与不熟悉或紧急的信号之间是否适配的问题。因此，本题的正确选项是[A]。
第3题：
The human nose is an underrated tool. Humans are often thought to be insensitive smellers compared with animals, __1__ this is largely because, __2__ animals, we stand upright. This means that our noses are __3__ to perceiving those smells which float through the air, __4__ the majority of smells which stick to surfaces. In fact, __5__, we are extremely sensitive to smells, __6__ we do not generally realize it. Our noses are capable of __7__ human smells even when these are __8__ to far below one part in one million.
Strangely, some people find that they can smell one type of flower but not another, __9__ others are sensitive to the smells of both flowers. This may be because some people do not have the genes necessary to generate __10__ smell receptors in the nose. These receptors are the cells which sense smells and send __11__ to the brain. However, it has been found that even people insensitive to a certain smell __12__ can suddenly become sensitive to it when __13__ to it often enough.
The explanation for insensitivity to smell seems to be that brain finds it __14__ to keep all smell receptors working all the time but can __15__ new receptors if necessary. This may __16__ explain why we are not usually sensitive to our own smells we simply do not need to be. We are not __17__ of the usual smell of our own house but we __18__ new smells when we visit someone else’s. The brain finds it best to keep smell receptors __19__ for unfamiliar and emergency signals __20__ the smell of smoke, which might indicate the danger of fire.
1________________
[A] although
[B] as
[C] but
[D] while
正确答案：C
第4题：
共用题干
第一篇
The Smell of Money
For many years large supermarkets have been encouraging us to spend money by pumping the smell of
freshly-baked bread into their stores. Now Dale Air, a leading firm of aroma（香气）consultants, has been
approached by Barclay's Bank to develop suitable artificial smells for their banks.Researchers have suggested
that surrounding customers with the"smell of money"will encourage them to feel relaxed and optimistic and
give them added confidence in the bank's security and professionalism.
But before a smell can be manufactured and introduced into banks' air conditioning systems,it must be
identified and chemically analyzed,and this has proved to be difficult.The problem is that banknotes and
coins tend to pick up the smell of their surroundings.So cash that has been sitting in a cash register at a
fishmonger's（鱼贩）will smell of fish,and banknotes used to pay for meals in restaurants will tend to smell
of food.
It may be a challenge,but aroma experts have little doubt that the use of artificial smells can be an effective
form of subconscious advertising. Lunn Poly,a British travel company,introduced the smell of coconuts（椰
子）into its travel agencies and saw a big increase in spending by holiday makers.Many cafs now have elec-
tric dispensers（自动售货机）that release the smell of freshly roasted coffee near their entrances, subtly
encouraging customers to come in and have a drink or snack. Even prestigious car maker Rolls-Royce has
been spraying the inside of its cars to enhance the smell of the leather seats.
"The sense of smell is probably the most basic and primitive of all human senses,"explains researcher
Jim O'Riordan. "There is a direct pathway from the olfactory（嗅觉的）organs in the nose to the brain."It
is certainly true that most people find certain smells incredibly strong,stirring memories and feelings in a way
that few other stimulants（刺激物）can rival. It is a phenomenon marketing consultants have long recog-
nized,but until recently have been unable to harness."We've made great progress but the technology of
odour production is still in its infancy,"says O'Riordan."Who knows where it will take us."
第一篇
The Smell of Money
For many years large supermarkets have been encouraging us to spend money by pumping the smell of
freshly-baked bread into their stores. Now Dale Air, a leading firm of aroma（香气）consultants, has been
approached by Barclay's Bank to develop suitable artificial smells for their banks.Researchers have suggested
that surrounding customers with the"smell of money"will encourage them to feel relaxed and optimistic and
give them added confidence in the bank's security and professionalism.
But before a smell can be manufactured and introduced into banks' air conditioning systems,it must be
identified and chemically analyzed,and this has proved to be difficult.The problem is that banknotes and
coins tend to pick up the smell of their surroundings.So cash that has been sitting in a cash register at a
fishmonger's（鱼贩）will smell of fish,and banknotes used to pay for meals in restaurants will tend to smell
of food.
It may be a challenge,but aroma experts have little doubt that the use of artificial smells can be an effective
form of subconscious advertising. Lunn Poly,a British travel company,introduced the smell of coconuts（椰
子）into its travel agencies and saw a big increase in spending by holiday makers.Many cafs now have elec-
tric dispensers（自动售货机）that release the smell of freshly roasted coffee near their entrances, subtly
encouraging customers to come in and have a drink or snack. Even prestigious car maker Rolls-Royce has
been spraying the inside of its cars to enhance the smell of the leather seats.
"The sense of smell is probably the most basic and primitive of all human senses,"explains researcher
Jim O'Riordan. "There is a direct pathway from the olfactory（嗅觉的）organs in the nose to the brain."It
is certainly true that most people find certain smells incredibly strong,stirring memories and feelings in a way
that few other stimulants（刺激物）can rival. It is a phenomenon marketing consultants have long recog-
nized,but until recently have been unable to harness."We've made great progress but the technology of
odour production is still in its infancy,"says O'Riordan."Who knows where it will take us."
Researchers believe that introducing the"smell of money"into banks will encourage people_________.
A:to spend money
B:to feel confident about banks
C:to earn more money
D:to withdraw money from banks
A:to spend money
B:to feel confident about banks
C:to earn more money
D:to withdraw money from banks
答案：B
解析：
由第一段第一句“.large supermarkets...pumping the smell”可知D项正确，由第三段中 "a British travel...smell of coconuts...Many cafs...release the smell of freshly...”可知，A、C两项 正确。在银行正使用人工香味只是一个打算还没有实施。
由第一段最后一句“…added confidence in the bank's"，可知选B。
由第二段第一句中“…it must be identified and chemically analysed ,and this has proved to be difficult”可知选B。
harness在语境中意为“控制”，与control同义。
由最后一段倒数第二句“the technology of odour production is still in its infancy”可知，生 产那种香味的技术还在初始阶段。in its infancy相当于in the early stage。
由第一段最后一句“…added confidence in the bank's"，可知选B。
由第二段第一句中“…it must be identified and chemically analysed ,and this has proved to be difficult”可知选B。
harness在语境中意为“控制”，与control同义。
由最后一段倒数第二句“the technology of odour production is still in its infancy”可知，生 产那种香味的技术还在初始阶段。in its infancy相当于in the early stage。
第5题：
Primer on Smell
In addition to bringing out1 the flavor of food, what does the sense of smell do for us ?
Smell “gives us information about place, about where we are,” says Randall Reed, a Johns Hopkins University professor whose specialty is the sense of smell. ___1___ “Whether we realize it or not, we collect a lot of information about who is around us based on smell,” says Reed.
Even at a distance, odors can warn us of2 trouble — spoiled food, leaking gas, or fire. “It’s a great alert,” offers Donald Leopold, a doctor at Johns Hopkins. For example, if something in the oven is burning, everyone in the house knows it.
With just a simple scent, smell can also evoke very intense emotion. Let’s say, for example, that the smell is purple petunias. ___2___ Now let’s imagine that your mother died when you were three, and she used to have a flower garden. You wouldn’t need to identify the smell or to have conscious memories of your mother or her garden. You would feel sad as soon as you smelled that spicy odor.
Compared with3 animals, how well do people detect smelts ?
That depends on what you mean by “how well”. We are low on receptor cells ： current estimates say that humans have roughly five million smell-receptor cells, about as many as a mouse. ___3___
Reed says that, across species, there is a relatively good correlation between the number of receptor cells and how strong the sense of smell is. “You can hardly find the olfactory bulb in a human brain —— it’s a pea-sized object. In a mouse, it’s a little bigger. It’s bean-sized in a rat, about the size of your little finger in a rabbit, and the size of your thumb in a bloodhound.”
Does that mean that our sense of smell is not very acute ?
Not exactly. While we may not have the olfactory range of other creatures, the receptors we do have are as sensitive as those of any animal. ___4___ A trained “nose”, such as that of a professional in the perfume business, can name and distinguish about 10,000 odors. Reed says that a perfume expert can sniff a modem scent that has a hundred different odorants in it, go into the lab, and list the ingredients. “In a modest amount of time, he comes back with what to you or me would smell like a perfect imitation of that perfume. It’s amazing.”
What happens to4 our sense of smell as we age ?
Many people continue to have good olfactory function as they get older. ___5___ Leopold says that smell is generally highest in childhood, stays the same from the teens through the 50s, and drops starting at about 60 for women and 65 for men. “The average 80-year-old is only able to smell things half as well as the average 20-year-old,” says Leopold.
词汇：
scent /sent/ n. 气味，香味
petunia /p 'tju:ni / n. 喇叭花
olfactory / l'f kt( )ri/ adj. 嗔觉的，味道的
sniff /snif/ v. 嗅，闻，用力吸
注释：
1. bring out：使……显出，使……变得明显
2. warn of：发出关于……的警告。warn sb. of sth.：警告某人某事
3. compare with：与……相比
4. happen to：发生于，发生在
练习：
A These flowers have a rich spiciness that no other petunia has.
B Odors, or smells, can warn us about trouble.
C That’s not the rule, however.
D And smell tells us about people.
E We can also think, and we make conscious (and successful) efforts to tell the difference between one smell and another.
F A rat has some 10 million, a rabbit 20 million, and a bloodhound 100 million.
In addition to bringing out1 the flavor of food, what does the sense of smell do for us ?
Smell “gives us information about place, about where we are,” says Randall Reed, a Johns Hopkins University professor whose specialty is the sense of smell. ___1___ “Whether we realize it or not, we collect a lot of information about who is around us based on smell,” says Reed.
Even at a distance, odors can warn us of2 trouble — spoiled food, leaking gas, or fire. “It’s a great alert,” offers Donald Leopold, a doctor at Johns Hopkins. For example, if something in the oven is burning, everyone in the house knows it.
With just a simple scent, smell can also evoke very intense emotion. Let’s say, for example, that the smell is purple petunias. ___2___ Now let’s imagine that your mother died when you were three, and she used to have a flower garden. You wouldn’t need to identify the smell or to have conscious memories of your mother or her garden. You would feel sad as soon as you smelled that spicy odor.
Compared with3 animals, how well do people detect smelts ?
That depends on what you mean by “how well”. We are low on receptor cells ： current estimates say that humans have roughly five million smell-receptor cells, about as many as a mouse. ___3___
Reed says that, across species, there is a relatively good correlation between the number of receptor cells and how strong the sense of smell is. “You can hardly find the olfactory bulb in a human brain —— it’s a pea-sized object. In a mouse, it’s a little bigger. It’s bean-sized in a rat, about the size of your little finger in a rabbit, and the size of your thumb in a bloodhound.”
Does that mean that our sense of smell is not very acute ?
Not exactly. While we may not have the olfactory range of other creatures, the receptors we do have are as sensitive as those of any animal. ___4___ A trained “nose”, such as that of a professional in the perfume business, can name and distinguish about 10,000 odors. Reed says that a perfume expert can sniff a modem scent that has a hundred different odorants in it, go into the lab, and list the ingredients. “In a modest amount of time, he comes back with what to you or me would smell like a perfect imitation of that perfume. It’s amazing.”
What happens to4 our sense of smell as we age ?
Many people continue to have good olfactory function as they get older. ___5___ Leopold says that smell is generally highest in childhood, stays the same from the teens through the 50s, and drops starting at about 60 for women and 65 for men. “The average 80-year-old is only able to smell things half as well as the average 20-year-old,” says Leopold.
词汇：
scent /sent/ n. 气味，香味
petunia /p 'tju:ni / n. 喇叭花
olfactory / l'f kt( )ri/ adj. 嗔觉的，味道的
sniff /snif/ v. 嗅，闻，用力吸
注释：
1. bring out：使……显出，使……变得明显
2. warn of：发出关于……的警告。warn sb. of sth.：警告某人某事
3. compare with：与……相比
4. happen to：发生于，发生在
练习：
A These flowers have a rich spiciness that no other petunia has.
B Odors, or smells, can warn us about trouble.
C That’s not the rule, however.
D And smell tells us about people.
E We can also think, and we make conscious (and successful) efforts to tell the difference between one smell and another.
F A rat has some 10 million, a rabbit 20 million, and a bloodhound 100 million.
答案：
解析：
1. D 根据后文提到的“我们能够根据气味收集到有关人的很多信息”可以推断此处答案是D选项。
2. A 前文提到以紫喇叭花的香味举例，选项中只有A选项提到了喇叭花。
3. F 前文提到人类和小鼠的嗅觉受体细胞数量，可以推断此处应介绍其他物种的嗅觉受体细胞数量。
4. E 后文都在介绍人类可以区分味道的不同，所以此处E选项最符合原文意思。
5. C 后文介绍了不是每个人都随着年龄的增长嗅觉能力不发生变化，所以此处C选项最符合原文。
嗅觉入门
嗅觉除了能让我们感受到食物的气味外，还能做什么
美国约翰霍普金斯大学研究嗅觉的专家Randall Reed教授指出，气味能提供给我们关于位置，关于我们在哪儿，以及有关人的信息。“无论我们是否意识到，我们能根据气味收集到许多关于谁在我们身边的信息，”Reed讲道。
即使还隔着一段距离，气味就能提醒我们注意很多麻烦：变质的食物，煤气泄漏，或是火灾。“它是一个很好的警告，”约翰霍普金斯大学的医生Donald Leopold说道。比方说，烤箱中有东西烧焦了，屋内的每个人都会知道。
仅仅是简单的气味，嗅觉就会引起强烈的情感。比如说那种气味就是紫喇叭花。它的气味中有一种其他喇叭花没有的香味。现在我们想象一下，你的母亲在你3岁时就去世了，她曾经拥有一座花园。你不必去辨认那种气味或者有意识地回忆起你的母亲或者她的花园，只要是你闻到那种紫喇叭花的香味，你就会感到伤感。
与动物相比，人类感知气味的能力有多强
那要取决于你所谓的“多强”是什么意思。我们人类的受体细胞很少：目前估计人类有大概500万个嗅觉受体细胞，差不多和一只小鼠的一样多。一只大鼠大约有1 000万个，一只兔子有2 000万个，一只寻血犬有1亿个。
Reed谈到，在不同的物种中，受体细胞的数量和嗅觉的强弱大体是正相关的。“人的大脑中是几乎找不到嗅球的，它像豌豆般大小。小鼠的脑中，嗅球大一点。大鼠的脑中，嗅球有蚕豆那么大，兔子脑中的有你的小手指那么大，而寻血犬脑中的有拇指那么大。”
这是不是就意味着我们的嗅觉不够敏锐呢
不完全是。尽管我们的嗅觉范围可能没有其他生物的那么广，但是我们已有的受体细胞和其他动物的一样敏感。我们也可以认为，我们在有意（并且成功地〕努力区别不同的气味。受过培训的鼻子，比如研究香水的专家的鼻子就能够区分1万种气味并说出其名字。Reed说，一个香水专家可以在闻完一种含有100种不同香料的现代香水后，走进实验室，列出这些成分。“一段时间过后，他调制出来的气味对于你我来说都是那种香水气味的完美复制，太不可思议了。”
随着年龄的增长，我们的嗅觉会发生什么变化
许多人年龄增大时还会有很好的嗅觉能力。但并不都是这样。指出，一个人的嗅觉在儿童时最强，在青少年时期一直到50多岁都保持不变，女人通常从60岁、男人从65岁开始下降。“通常来说，80岁的人能闻到的东西是20岁的人能闻到的一半，”Leopold说道。
2. A 前文提到以紫喇叭花的香味举例，选项中只有A选项提到了喇叭花。
3. F 前文提到人类和小鼠的嗅觉受体细胞数量，可以推断此处应介绍其他物种的嗅觉受体细胞数量。
4. E 后文都在介绍人类可以区分味道的不同，所以此处E选项最符合原文意思。
5. C 后文介绍了不是每个人都随着年龄的增长嗅觉能力不发生变化，所以此处C选项最符合原文。
嗅觉入门
嗅觉除了能让我们感受到食物的气味外，还能做什么
美国约翰霍普金斯大学研究嗅觉的专家Randall Reed教授指出，气味能提供给我们关于位置，关于我们在哪儿，以及有关人的信息。“无论我们是否意识到，我们能根据气味收集到许多关于谁在我们身边的信息，”Reed讲道。
即使还隔着一段距离，气味就能提醒我们注意很多麻烦：变质的食物，煤气泄漏，或是火灾。“它是一个很好的警告，”约翰霍普金斯大学的医生Donald Leopold说道。比方说，烤箱中有东西烧焦了，屋内的每个人都会知道。
仅仅是简单的气味，嗅觉就会引起强烈的情感。比如说那种气味就是紫喇叭花。它的气味中有一种其他喇叭花没有的香味。现在我们想象一下，你的母亲在你3岁时就去世了，她曾经拥有一座花园。你不必去辨认那种气味或者有意识地回忆起你的母亲或者她的花园，只要是你闻到那种紫喇叭花的香味，你就会感到伤感。
与动物相比，人类感知气味的能力有多强
那要取决于你所谓的“多强”是什么意思。我们人类的受体细胞很少：目前估计人类有大概500万个嗅觉受体细胞，差不多和一只小鼠的一样多。一只大鼠大约有1 000万个，一只兔子有2 000万个，一只寻血犬有1亿个。
Reed谈到，在不同的物种中，受体细胞的数量和嗅觉的强弱大体是正相关的。“人的大脑中是几乎找不到嗅球的，它像豌豆般大小。小鼠的脑中，嗅球大一点。大鼠的脑中，嗅球有蚕豆那么大，兔子脑中的有你的小手指那么大，而寻血犬脑中的有拇指那么大。”
这是不是就意味着我们的嗅觉不够敏锐呢
不完全是。尽管我们的嗅觉范围可能没有其他生物的那么广，但是我们已有的受体细胞和其他动物的一样敏感。我们也可以认为，我们在有意（并且成功地〕努力区别不同的气味。受过培训的鼻子，比如研究香水的专家的鼻子就能够区分1万种气味并说出其名字。Reed说，一个香水专家可以在闻完一种含有100种不同香料的现代香水后，走进实验室，列出这些成分。“一段时间过后，他调制出来的气味对于你我来说都是那种香水气味的完美复制，太不可思议了。”
随着年龄的增长，我们的嗅觉会发生什么变化
许多人年龄增大时还会有很好的嗅觉能力。但并不都是这样。指出，一个人的嗅觉在儿童时最强，在青少年时期一直到50多岁都保持不变，女人通常从60岁、男人从65岁开始下降。“通常来说，80岁的人能闻到的东西是20岁的人能闻到的一半，”Leopold说道。
第6题：
Our ______ sensitivity decreases with age. By age 60, most people have lost 40 percent of their ability to smell and 50 percent of their taste buds.
A.sensible
B.senseless
C.sensitive
D.sensory
B.senseless
C.sensitive
D.sensory
答案：D
解析：
本题考查形容词词义辨析
D选项，句意：我们的感官能力随着年龄的增长而下降。比如说，到60岁的时候，多数人失去了他们40%的嗅觉能力和50%的味觉能力。sensory意为“感觉的，传递感觉的”，综上，D选项正确。
A选项，sensible意为“明智的，合情理的”，故排除。
B选项，senseless意为“失去知觉的，不省人事的”，故排除。
C选项，sensitive意为“敏感的”，故排除。
故正确答案为D 项。
D选项，句意：我们的感官能力随着年龄的增长而下降。比如说，到60岁的时候，多数人失去了他们40%的嗅觉能力和50%的味觉能力。sensory意为“感觉的，传递感觉的”，综上，D选项正确。
A选项，sensible意为“明智的，合情理的”，故排除。
B选项，senseless意为“失去知觉的，不省人事的”，故排除。
C选项，sensitive意为“敏感的”，故排除。
故正确答案为D 项。
第7题：
Which of the following is NOT true according to the passage?__________
A.Skyscrapers provide more usable space than other buildings
B.The skyscrapers first appeared in the late 1960s
C.Where there are skyscrapers, television reception is poor
D.The two World Trade Center towers are skyscrapers
B.The skyscrapers first appeared in the late 1960s
C.Where there are skyscrapers, television reception is poor
D.The two World Trade Center towers are skyscrapers
答案：B
解析：
是非判断题。B项的内容与文章不符，本文虽未直接提到摩天大楼是什么时候出现的，但间接否认摩天大楼是在20世纪90年代末期首先出现的：“…and new steel-and—glass skyscrapers were widelycriticized．”这一个“新”字是说这种钢材玻璃型摩天大楼是在20世纪60年代末期出现了，而不是说摩天大楼是在这一时期出现的。
第8题：
Are holds free of smell?
正确答案：Yes, they are.
第9题：
A. smell B. evidence C.sound D.color
答案：B
解析：
第10题：
共用题干
第一篇
The Smell of Money
For many years large supermarkets have been encouraging us to spend money by pumping the smell of
freshly-baked bread into their stores. Now Dale Air, a leading firm of aroma（香气）consultants, has been
approached by Barclay's Bank to develop suitable artificial smells for their banks.Researchers have suggested
that surrounding customers with the"smell of money"will encourage them to feel relaxed and optimistic and
give them added confidence in the bank's security and professionalism.
But before a smell can be manufactured and introduced into banks' air conditioning systems,it must be
identified and chemically analyzed,and this has proved to be difficult.The problem is that banknotes and
coins tend to pick up the smell of their surroundings.So cash that has been sitting in a cash register at a
fishmonger's（鱼贩）will smell of fish,and banknotes used to pay for meals in restaurants will tend to smell
of food.
It may be a challenge,but aroma experts have little doubt that the use of artificial smells can be an effective
form of subconscious advertising. Lunn Poly,a British travel company,introduced the smell of coconuts（椰
子）into its travel agencies and saw a big increase in spending by holiday makers.Many cafs now have elec-
tric dispensers（自动售货机）that release the smell of freshly roasted coffee near their entrances, subtly
encouraging customers to come in and have a drink or snack. Even prestigious car maker Rolls-Royce has
been spraying the inside of its cars to enhance the smell of the leather seats.
"The sense of smell is probably the most basic and primitive of all human senses,"explains researcher
Jim O'Riordan. "There is a direct pathway from the olfactory（嗅觉的）organs in the nose to the brain."It
is certainly true that most people find certain smells incredibly strong,stirring memories and feelings in a way
that few other stimulants（刺激物）can rival. It is a phenomenon marketing consultants have long recog-
nized,but until recently have been unable to harness."We've made great progress but the technology of
odour production is still in its infancy,"says O'Riordan."Who knows where it will take us."
第一篇
The Smell of Money
For many years large supermarkets have been encouraging us to spend money by pumping the smell of
freshly-baked bread into their stores. Now Dale Air, a leading firm of aroma（香气）consultants, has been
approached by Barclay's Bank to develop suitable artificial smells for their banks.Researchers have suggested
that surrounding customers with the"smell of money"will encourage them to feel relaxed and optimistic and
give them added confidence in the bank's security and professionalism.
But before a smell can be manufactured and introduced into banks' air conditioning systems,it must be
identified and chemically analyzed,and this has proved to be difficult.The problem is that banknotes and
coins tend to pick up the smell of their surroundings.So cash that has been sitting in a cash register at a
fishmonger's（鱼贩）will smell of fish,and banknotes used to pay for meals in restaurants will tend to smell
of food.
It may be a challenge,but aroma experts have little doubt that the use of artificial smells can be an effective
form of subconscious advertising. Lunn Poly,a British travel company,introduced the smell of coconuts（椰
子）into its travel agencies and saw a big increase in spending by holiday makers.Many cafs now have elec-
tric dispensers（自动售货机）that release the smell of freshly roasted coffee near their entrances, subtly
encouraging customers to come in and have a drink or snack. Even prestigious car maker Rolls-Royce has
been spraying the inside of its cars to enhance the smell of the leather seats.
"The sense of smell is probably the most basic and primitive of all human senses,"explains researcher
Jim O'Riordan. "There is a direct pathway from the olfactory（嗅觉的）organs in the nose to the brain."It
is certainly true that most people find certain smells incredibly strong,stirring memories and feelings in a way
that few other stimulants（刺激物）can rival. It is a phenomenon marketing consultants have long recog-
nized,but until recently have been unable to harness."We've made great progress but the technology of
odour production is still in its infancy,"says O'Riordan."Who knows where it will take us."
Researchers think__________.
A:artificial smells help to improve people's memory
B:the technology to produce artificial smells is in the early stage
C:artificial smells are harmful
D:the production of artificial smells is profitable
A:artificial smells help to improve people's memory
B:the technology to produce artificial smells is in the early stage
C:artificial smells are harmful
D:the production of artificial smells is profitable
答案：B
解析：
由第一段第一句“.large supermarkets...pumping the smell”可知D项正确，由第三段中 "a British travel...smell of coconuts...Many cafs...release the smell of freshly...”可知，A、C两项 正确。在银行正使用人工香味只是一个打算还没有实施。
由第一段最后一句“…added confidence in the bank's"，可知选B。
由第二段第一句中“…it must be identified and chemically analysed ,and this has proved to be difficult”可知选B。
harness在语境中意为“控制”，与control同义。
由最后一段倒数第二句“the technology of odour production is still in its infancy”可知，生 产那种香味的技术还在初始阶段。in its infancy相当于in the early stage。
由第一段最后一句“…added confidence in the bank's"，可知选B。
由第二段第一句中“…it must be identified and chemically analysed ,and this has proved to be difficult”可知选B。
harness在语境中意为“控制”，与control同义。
由最后一段倒数第二句“the technology of odour production is still in its infancy”可知，生 产那种香味的技术还在初始阶段。in its infancy相当于in the early stage。