keeps its promise
provides the same products
sells its products at a low price
delivers its products without delay
第1题:
此题为判断题(对,错)。
第2题:
A、Annual income
B、operation profit
C、return on sales
D、net profit
第3题:
A.protest
B.salary
C.advertise
D.incompetent
第4题:
In a sense, a hotel sells to its guests tangible products instead of spiritual products.()
第5题:
Directions: The following is an introduction of a company. After reading it, you should give brief answers to the five questions ( No.56 to No. 60) that follow. The answers (in not more than 3 words)should be written after the corresponding numbers on the Answer Sheet.
Ditis Hong Kong Ltd is a manufacturer of security products and peripheral equipment, knowledge-based company. All of our managers has high technical education and fluently spoken English, Chinese, Japanese and Russian. We major in professional digital security products. Our products with advanced technology, stable performance, cost-effective, stylish design, excellent quality, has won the trust of customers and a wide range of popular.
Being a professional manufacturer of security products, we value Innovation, Dedication and Superiority, and satisfy our customers by adding new designs and features to our products according to customers' needs.
Our service & knowledge is second to none. We really appreciate your business and hope to deal with you again.
We sincerely welcome customers to visit and give us your advice.
41.What kind of company is Ditis Hong Kong Ltd?
Ditis Hong Kong Ltd is a manufacturer of ________ and peripheral equipment, knowledge-based company.
42. What’s the educational background of the managers in Ditis Hong Kong Ltd?
All of our managers has ________________.
43. What’s the major products of the company?
They major in ______________ products.
44. How can the company satisfy its customers?
It satisfies its customers by adding ____________ to our products according to customers' needs
45. How about the service and knowledge of the company?
Our service & knowledge is ___________.
答案:41, security products;42,high technical education;43,security products;
44,designs and features;45,second to none。
解析:
41,来自“Ditis Hong Kong Ltd is a manufacturer of security products and peripheral equipment, knowledge-based company. ”Ditis Hong Kong Ltd 是一家专业生产安全产品和外部设备产品的知识型公司。
42,来自“All of our managers has high technical education and fluently spoken English, Chinese, Japanese and Russian. ”我们所有的经理都受过高等技术教育,英语、汉语、日语和俄语口语流利。
43,来自“Being a professional manufacturer of security products”是一家专业的安全产品制造商。
44,来自“by adding new designs and features to our products according to customers' needs.”根据客户的需要,为产品添加新的设计和特色。
45,来自“Our service & knowledge is second to none. ”我们的服务和知识是首屈一指的。
第6题:
A、internationalize
B、internationally
C、international
D、internationalization
第7题:
Exports are either raw materials or manufactured goods. Raw materials are products of the land, such as cotton, timber or rubber. Some raw materials such as iron ore, come from mines. These raw materials are often exported by the countries that produce them to other countries where they are made into manufactured goods.
Some countries produce food for export, for example, meat, sugar, or cereals such as wheat and maize. These countries are agricultural countries. An agricultural county needs fertile land and a good climate. A cold, dry climate is not suitable for agriculture.
A country which produces manufactured goods is known as an industrialized country. An industrialized country cannot always produce enough food for its own needs. In this case, it does not export foodstuffs. Instead it has to import them. It relies on exports of manufactured products and pays for imports with the money it earns from the exported goods.
21. From the first sentence of the passage we can know that there are()kinds of exports.
A. two
B. three
C. four
22. Raw materials are often exported by the countries that produce them to other countries where().
A. they are consumed
B. they are made into finished products
C. they are wasted
23. The countries which produce food for export,for example, meat, sugar, or cereals such as wheat and maize are()countries.
A. developed
B. industrial
C. agricultural
24. An industrialized country usually has to import foodstuffs because().
A. it cannot always produce enough food for its own needs
B. it doesn't has fertile land and a good climate
C. it relies on exports of manufactured products
25. The best title of this passage is().
A. Agriculture and Industry
B. Export
C. Production
参考答案:21-25:ABCAB
第8题:
3 Joe Lawson is founder and Managing Director of Lawson Engineering, a medium sized, privately owned family
business specialising in the design and manufacture of precision engineering products. Its customers are major
industrial customers in the aerospace, automotive and chemical industries, many of which are globally recognised
companies. Lawson prides itself on the long-term relationships it has built up with these high profile customers. The
strength of these relationships is built on Lawson’s worldwide reputation for engineering excellence, which has
tangible recognition in its gaining prestigious international awards for product and process innovation and quality
performance. Lawson Engineering is a company name well known in its chosen international markets. Its reputation
has been enhanced by the awarding of a significant number of worldwide patents for the highly innovative products
it has designed. This in turn reflects the commitment to recruiting highly skilled engineers, facilitating positive staff
development and investing in significant research and development.
Its products command premium prices and are key to the superior performance of its customers’ products. Lawson
Engineering has also established long-term relationships with its main suppliers, particularly those making the exotic
materials built into their advanced products. Such relationships are crucial in research and development projects,
some of which take a number of years to come to fruition. Joe Lawson epitomises the ‘can do’ philosophy of the
company, always willing to take on the complex engineering challenges presented by his demanding customers.
Lawson Engineering now faces problems caused by its own success. Its current location, premises and facilities are
inadequate to allow the continued growth of the company. Joe is faced with the need to fund a new, expensive,
purpose-built facility on a new industrial estate. Although successful against a number of performance criteria, Lawson
Engineering’s performance against traditional financial measures has been relatively modest and unlikely to impress
the financial backers Joe wants to provide the necessary long-term capital.
Joe has become aware of the increasing attention paid to the intangible resources of a firm in a business. He
understands that you, as a strategy consultant, can advise him on the best way to show that his business should be
judged on the complete range of assets it possesses.
Required:
(a) Using models where appropriate, provide Joe with a resource analysis showing why the company’s intangible
resources and related capabilities should be taken into account when assessing Lawson Engineering’s case
for financial support. (12 marks)
第9题:
A is determined by a dictionary
B is determined by a native speaker
C is determined by its context
D is determined by a linguist
第10题:
We learn from the passage that__________
A.the passengers will have a night flight
B.they will have, meals during the flight
C.the plane is going to fly across a sea
D.the plane provides excellent service to its,passengers