A firm can be seen as nothing more than a collection of projects.A firm must allocate cash to projects within its budgets.Therefore, the process of deciding which projects to undertake and which projects lo pass up is called capital budgeting.Capital bud

The Thames Tunnel project was more difficult than any previous projects undertaken in Britain.

A.Right
B.Wrong
C.Not mentioned

The British Medical Journal recently featured a strong response to what was judged an inappropriately lenient reaction by a medical school to a student cheating in an examination.
　　Although we have insufficient reliable data about the extent of this phenomenon, its prevention, or its effective management, much can be concluded and acted upon on the basis of common sense and concepts with face validity.
　　There is general agreement that there should be zero tolerance of cheating in a profession based on trust and one on which human lives depend. It is reasonable to assume that cheaters in medical school will be more likely than others to continue to act dishonestly with patients,colleagues, insurers, and government.
　　The behaviours under question are multifactorial in origin. There are familial, religious, and cultural values that are acquired long before medical school. For example, countries, cultures, and subcultures exist where bribes and dishonest behaviour are almost a norm. There are secondary schools in which neither staff nor students tolerate cheating and others where cheating is rampant;there are homes which imbue young people with high standards of ethical behaviour and others which leave ethical training to the harmful influence of television and the market place.
　　Medical schools reflect society and cannot be expected to remedy all the ills of a society. The selection process of medical students might be expected to favour candidates with integrity and positive ethical behaviour--if one had a reliable method for detecting such characteristics in advance. Medical schools should be the major focus of attention for imbuing future doctors with integrity and ethical sensitivity. Unfortunately there are troubling, if inconclusive, data that suggest that during medical school the ethical behaviour of medical students does not necessarily improve;indeed, moral development may actually stop or even regress.
　　The creation of a pervasive institutional culture of integrity is essential. It is critical that the academic and clinical leaders of the institution set a personal example of integrity. Medical schools must make their institutional position and their expectations of students absolutely clear from day one. The development of a school's culture of integrity requires a partnership with the students in which they play an active role in its creation and nurturing. Moreover, the school's examination system and general treatment of students must be perceived as fair. Finally, the treatment of infractions must be firm, fair, transparent, and consistent.
According to the author, what precautions should medical schools take to prevent students from cheating
　　

A. Medical schools should establish a firm moral standard to weed out applicants with low integrity.
B. Medical schools should make efforts to remedy the ills of a society.
C. Medical schools should teach future doctors integrity and ethical values.
D. There is nothing medical schools can do to improve the ethical behaviour of their students.

共用题干
Public Relations
Public relations is a broad set of planned communications about the company, including publicity releases,designed to promote goodwill and a favorable image.
Publicity then is part of public relations when it is initiated by the firm , usually in the________ (51）of press releases or press conferences.Since public relations involves communications with stockholders，financial analysts,government officials,and other noncustomer groups,it is usually________(52) outside the marketing department , perhaps as a staff department or outside consulting firm reporting to to management.This organizational placement can be a________(53) because the public relations department or consultant will likely not be in line with marketing efforts.Poor communication and no coordination can be the________ (54).Although the basic purpose of public relations is to provide positive influence_______(55) the public image,this influence generally may be less than_______(56) provided by the other components of the public image mix.
Publicity may be in the form of news releases that have(57) overtones for the company initiated by the public relations department.Publicity on the other________ (58) should not be divorce from the marketing department,as it can________(59) a useful adjunct(辅助) to the regular advertising______(60) not all publicity is initiated by the firm;some can________(61) from an unfavorable press a reaction to certain actions or lack of________(62) that are controversial or even downright ill-advised
The________(63) we wish to emphasize is that a firm is deluding(自欺) itself if it thinks its public relations function,whether within the company or an outside firm,can take________(64) of public image problems and opportunities.Many of these have to do with the way the________(65) does business,such as its product quality,the servicing and handling of complaints , etc.

_________56
A:all
B:that
C:what
D:which