银行招聘考试
The vast number of new business the city is attracting is good news for the local economy; however, the__________ of vacant office space is something the major has to figure out soon.A. level B. Training C. shortage D. exaggeration
题目
B. Training
C. shortage
D. exaggeration
相似问题和答案
第1题：
4 When a prominent football club, whose shares were listed, announced that it was to build a new stadium on land
near to its old stadium, opinion was divided. Many of the club’s fans thought it a good idea because it would be more
comfortable for them when watching games. A number of problems arose, however, when it was pointed out that the
construction of the new stadium and its car parking would have a number of local implications. The local government
authority said that building the stadium would involve diverting roads and changing local traffic flow, but that it would
grant permission to build the stadium if those issues could be successfully addressed. A number of nearby residents
complained that the new stadium would be too near their homes and that it would destroy the view from their gardens.
Helen Yusri, who spoke on behalf of the local residents, said that the residents would fight the planning application
through legal means if necessary. A nearby local inner-city wildlife reservation centre said that the stadium’s
construction might impact on local water levels and therefore upset the delicate balance of animals and plants in the
wildlife centre. A local school, whose pupils often visited the wildlife centre, joined in the opposition, saying that whilst
the school supported the building of a new stadium in principle, it had concerns about disruption to the wildlife centre.
The football club’s board was alarmed by the opposition to its planned new stadium as it had assumed that it would
be welcomed because the club had always considered itself a part of the local community. The club chairman said
that he wanted to maintain good relations with all local people if possible, but at the same time he owed it to the fans
and the club’s investors to proceed with the building of the new stadium despite local concerns.
Required:
(a) Define ‘stakeholder’ and explain the importance of identifying all the stakeholders in the stadium project.
(10 marks)
4 (a) Stakeholders
Definition
There are a number of definitions of a stakeholder. Freeman (1984), for example, defined a stakeholder in terms of any
organisation or person that can affect or be affected by the policies or activities of an entity. Hence stakeholding can result
from one of two directions: being able to affect and possibly influence an organisation or, conversely, being influenced by it.
Any engagement with an organisation in whom a stake is held may be voluntary or involuntary in nature.
Tutorial note: any definition of a stakeholder that identifies bi-directional influence will be equally valid.
Importance of identifying all stakeholders
Knowledge of the stakeholders in the stadium project is important for a number of reasons. This will involve surveying
stakeholders that can either affect or be affected by the building of the stadium. In some cases, stakeholders will be
bi-directional in their stakeholding (claim) upon the stadium project. Stakeholders in the stadium project include the local
government authority, the local residents, the wildlife centre, the local school and the football club’s fans.
Stakeholder identification is necessary to gain an understanding of the sources of risks and disruption. Some external
stakeholders, such as the local government authority, offer a risk to the project and knowledge of the nature of the claim made
upon the football club by the stakeholder will be important in risk assessment.
Stakeholder identification is important in terms of assessing the sources of influence over the objectives and outcomes for the
project (such as identified in the Mendelow model). In strategic analysis, stakeholder influence is assessed in terms of each
stakeholder’s power and interest, with higher power and higher interest combining to generate the highest influence. In the
case, it is likely that the fans are more influential on the club’s objectives than, say, the local wildlife centre, as they have
more economic power over the club.
It is necessary in order to identify areas of conflict and tension between stakeholders, especially relevant when it is likely that
stakeholders of influence will be in disagreement over the outcomes for the project. In this case, for example, the claims of
the football club board and the local residents are in conflict.
There is a moral case for knowledge of how decisions affect people both inside the organisation or (as is the case with the
stadium project) externally.
第2题：
From the survey，we can see that_____．
A．TV has become the major source of news
B．newspapers are no longer the major source of news
C．more than half of the 18-to-34-year-olds visit Internet news sites daily
D．new technologies can still not replace the traditional ones
从文章第二段所给的调查数据可知网络已取代报纸成为最主要的新闻来源。
第3题：
听力原文：M: Did you talk with our new manager? He is looking for you these days. I think he has something important.
W: I have been out of town for 2 days. And until this morning I come back.
Q: What does the woman mean?
(17)
A．She hasn't talked with the new manager yet.
B．The new manager was not in the office.
C．She has been at home.
D．She didn't want to talk with the new manager.
解析：语意推断题。对话中男士问女士是否同新来的经理谈过话，他猜想经理有什么重要的事情找她。女士回答：这两天一直出城在外，直到今天早上才回来(I have been out of town for 2 days. And until this morning I come back)。由此可知她还没有与新来的经理谈过话。故答案为A。
第4题：
Local Newspapers in Britain
1. Britain has a large circulation（发行量）of the national newspapers. The Daily Mirror and The Daily Express both sell about 4 million copies each day.On average,every family will buy one newspaper in the morning,and take two or three on Sundays.
2. Local newspapers are just as popular as the national ones in Britain.Local papers have a week-ly circulation of 13 million .Nearly every town and country area has its own paper,and almost ev-ery local paper is financially holding its own.Many local newspapers are earning good profits.
3. Local newspapers have their special characteristics.They mainly satisfy interest in local e-vents-births,weddings,deaths,council meetings,and sports.Editors often rely on a small staff of people who know the district well.Clubs and churches in the neighborhood regularly supply these papers with much local news.Local news does not get out of date as quickly as national news.If there is no room for it in this week's edition,a news item can be held over until the fol- lowing week.
4. The editor of a local newspaper never forgets that the success of any newspaper depends on ad-vertising.For this reason,he is keen to keep the good will of local businessmen.If the newspaper sells well with carefully chosen news items to attract local readers,the businessmen will be grateful to the paper for the opportunity of keeping their products in the public eye.
5. Local newspapers seldom comment on problems of national importance,and editors rarely take sides on political questions.But they can often provide service to the community in expressing public feeling on local issues.A newspaper can sometimes persuade the council to take action to improve transport,provide better shopping facilities,and preserve local monuments and places of interest.
A: Keeping Good Relations with Local Businessmen
B: Service Provided by Local Newspapers
C: Large Circulation of the National Newspapers
D: Special Features of Local Newspapers
E: Power of Local Newspapers
F: Popularity of Local Newspapers
本段大意：地方报的特性，内容都是当地发生的事。因此D项正确。
本段大意：地方报与商人保持好关系，依靠广告获取成功。因此A项正确。
本段大意：地方报不评论国家大事和政治问题，但可以为社区提供表达当地问题感受的服务。因此B项正确。
根据第一段“On average , every family will buy one newspaper in the morning, and take two or three on Sundays.”可知，英国人有早晨读报的习惯。因此C项正确。
根据第二段“Many local newspapers are earning good profits”可知地方报可以挣很多的钱，因此A项正确。
根据第三段可知，地方报内容受到当地人的喜爱。因此D项正确。
根据最后一段“Local newspapers seldom comment on...political questions.”可得出答案。因此E项正确。
第5题：
B:fall
C:growth
D:failure
第6题：
The economy in this city was ()by the new investment from abroad
A、cancelled
B、boomed
C、buried
D、crowded
第7题：
RYTLX DD 5TH/4 HAVING CONTACTED HARBOUR OFFICE AND LOCAL SALVAGE COMPANY WE WUD LIKE TO ADVISE TT，THEY ARE GLAD TO ASSIST YOU TO POSITION THE ANCHOR AND GET IT OUT OF WATER. This fax says that ______.
A.they are glad to salvage the anchor
B.the HARBOUR OFFICE has been advised that the anchor has been gotten out of water
C.the LOCAL SALVAGE COMPANY can hardly salvage the anchor
D.both HARBOUR OFFICE and LOCAL SALVAGE COMPANY will be contacted to salvage the anchor
第8题：
2 Good Sports Limited is an independent sports goods retailer owned and operated by two partners, Alan and Bob. The
sports retailing business in the UK has undergone a major change over the past ten years. First of all the supply side
has been transformed by the emergence of a few global manufacturers of the core sports products, such as training
shoes and football shirts. This consolidation has made them increasingly unwilling to provide good service to the
independent sportswear retailers too small to buy in sufficiently large quantities. These independent retailers can stock
popular global brands, but have to order using the Internet and have no opportunity to meet the manufacturer’s sales
representatives. Secondly, UK’s sportswear retailing has undergone significant structural change with the rapid growth
of a small number of national retail chains with the buying power to offset the power of the global manufacturers.
These retail chains stock a limited range of high volume branded products and charge low prices the independent
retailer cannot hope to match.
Good Sports has survived by becoming a specialist niche retailer catering for less popular sports such as cricket,
hockey and rugby. They are able to offer the specialist advice and stock the goods that their customers want.
Increasingly since 2000 Good Sports has become aware of the growing impact of e-business in general and e-retailing
in particular. They employed a specialist website designer and created an online purchasing facility for their
customers. The results were less than impressive, with the Internet search engines not picking up the company
website. The seasonal nature of Good Sports’ business, together with the variations in sizes and colours needed to
meet an individual customer’s needs, meant that the sales volumes were insufficient to justify the costs of running
the site.
Bob, however, is convinced that developing an e-business strategy suited to the needs of the independent sports
retailer such as Good Sports will be key to business survival. He has been encouraged by the growing interest of
customers in other countries to the service and product range they offer. He is also aware of the need to integrate an
e-business strategy with their current marketing, which to date has been limited to the sponsorship of local sports
teams and advertisements taken in specialist sports magazines. Above all, he wants to avoid head-on competition
with the national retailers and their emphasis on popular branded sportswear sold at retail prices that are below the
cost price at which Good Sports can buy the goods.
Required:
(a) Provide the partners with a short report on the advantages and disadvantages to Good Sports of developing
an e-business strategy and the processes most likely to be affected by such a strategy. (12 marks)
(a) To: Good Sports Limited
From:
E – Business strategy
Clearly, the markets that Good Sports operates in are being affected by the development of e-business and its experiences to
date are mixed to say the least. In many ways the advantages and disadvantages of e-business are best related to the benefit
the customer gets from the activity. Firstly, through integrating and accelerating business processes e-business technologies
enable response and delivery times to be speeded up. Secondly, there are new business opportunities for information-based
products and services. Thirdly, websites can be linked with customer databases and provide much greater insights into
customer buying behaviour and needs. Fourthly, there is far greater ability for interaction with the customer, which enables
customisation and a dialogue to be developed. Finally, customers may themselves form. communities able to contact one
another.
There is considerable evidence to show how small operators like Good Sports are able to base their whole strategy on
e-business and achieve high rates of growth. The key to Good Sports survival is customer service – in strategic terms they
are very much niche marketers supplying specialist service and advice to a small section of the local market. The nature of
the business means that face-to-face contact is crucial in moving customers from awareness to action (AIDA – awareness,interest, desire and action). There are therefore limits to the ability of e-business to replace such contact.
Yours,
第9题：
Local Newspapers in Britain
1. Britain has a large circulation（发行量）of the national newspapers. The Daily Mirror and The Daily Express both sell about 4 million copies each day.On average,every family will buy one newspaper in the morning,and take two or three on Sundays.
2. Local newspapers are just as popular as the national ones in Britain.Local papers have a week-ly circulation of 13 million .Nearly every town and country area has its own paper,and almost ev-ery local paper is financially holding its own.Many local newspapers are earning good profits.
3. Local newspapers have their special characteristics.They mainly satisfy interest in local e-vents-births,weddings,deaths,council meetings,and sports.Editors often rely on a small staff of people who know the district well.Clubs and churches in the neighborhood regularly supply these papers with much local news.Local news does not get out of date as quickly as national news.If there is no room for it in this week's edition,a news item can be held over until the fol- lowing week.
4. The editor of a local newspaper never forgets that the success of any newspaper depends on ad-vertising.For this reason,he is keen to keep the good will of local businessmen.If the newspaper sells well with carefully chosen news items to attract local readers,the businessmen will be grateful to the paper for the opportunity of keeping their products in the public eye.
5. Local newspapers seldom comment on problems of national importance,and editors rarely take sides on political questions.But they can often provide service to the community in expressing public feeling on local issues.A newspaper can sometimes persuade the council to take action to improve transport,provide better shopping facilities,and preserve local monuments and places of interest.
A: a lot of money
B: British people
C: morning
D: local people
E: national issues
F: local issues
本段大意：地方报的特性，内容都是当地发生的事。因此D项正确。
本段大意：地方报与商人保持好关系，依靠广告获取成功。因此A项正确。
本段大意：地方报不评论国家大事和政治问题，但可以为社区提供表达当地问题感受的服务。因此B项正确。
根据第一段“On average , every family will buy one newspaper in the morning, and take two or three on Sundays.”可知，英国人有早晨读报的习惯。因此C项正确。
根据第二段“Many local newspapers are earning good profits”可知地方报可以挣很多的钱，因此A项正确。
根据第三段可知，地方报内容受到当地人的喜爱。因此D项正确。
根据最后一段“Local newspapers seldom comment on...political questions.”可得出答案。因此E项正确。
第10题：
Local Newspapers in Britain
1. Britain has a large circulation（发行量）of the national newspapers. The Daily Mirror and The Daily Express both sell about 4 million copies each day.On average,every family will buy one newspaper in the morning,and take two or three on Sundays.
2. Local newspapers are just as popular as the national ones in Britain.Local papers have a week-ly circulation of 13 million .Nearly every town and country area has its own paper,and almost ev-ery local paper is financially holding its own.Many local newspapers are earning good profits.
3. Local newspapers have their special characteristics.They mainly satisfy interest in local e-vents-births,weddings,deaths,council meetings,and sports.Editors often rely on a small staff of people who know the district well.Clubs and churches in the neighborhood regularly supply these papers with much local news.Local news does not get out of date as quickly as national news.If there is no room for it in this week's edition,a news item can be held over until the fol- lowing week.
4. The editor of a local newspaper never forgets that the success of any newspaper depends on ad-vertising.For this reason,he is keen to keep the good will of local businessmen.If the newspaper sells well with carefully chosen news items to attract local readers,the businessmen will be grateful to the paper for the opportunity of keeping their products in the public eye.
5. Local newspapers seldom comment on problems of national importance,and editors rarely take sides on political questions.But they can often provide service to the community in expressing public feeling on local issues.A newspaper can sometimes persuade the council to take action to improve transport,provide better shopping facilities,and preserve local monuments and places of interest.
A: a lot of money
B: British people
C: morning
D: local people
E: national issues
F: local issues
本段大意：地方报的特性，内容都是当地发生的事。因此D项正确。
本段大意：地方报与商人保持好关系，依靠广告获取成功。因此A项正确。
本段大意：地方报不评论国家大事和政治问题，但可以为社区提供表达当地问题感受的服务。因此B项正确。
根据第一段“On average , every family will buy one newspaper in the morning, and take two or three on Sundays.”可知，英国人有早晨读报的习惯。因此C项正确。
根据第二段“Many local newspapers are earning good profits”可知地方报可以挣很多的钱，因此A项正确。
根据第三段可知，地方报内容受到当地人的喜爱。因此D项正确。
根据最后一段“Local newspapers seldom comment on...political questions.”可得出答案。因此E项正确。