gives them opportunities to order
provides good service and quality
guarantees the quickest delivery
sends new catalogues to them
第1题:
3 Joe Lawson is founder and Managing Director of Lawson Engineering, a medium sized, privately owned family
business specialising in the design and manufacture of precision engineering products. Its customers are major
industrial customers in the aerospace, automotive and chemical industries, many of which are globally recognised
companies. Lawson prides itself on the long-term relationships it has built up with these high profile customers. The
strength of these relationships is built on Lawson’s worldwide reputation for engineering excellence, which has
tangible recognition in its gaining prestigious international awards for product and process innovation and quality
performance. Lawson Engineering is a company name well known in its chosen international markets. Its reputation
has been enhanced by the awarding of a significant number of worldwide patents for the highly innovative products
it has designed. This in turn reflects the commitment to recruiting highly skilled engineers, facilitating positive staff
development and investing in significant research and development.
Its products command premium prices and are key to the superior performance of its customers’ products. Lawson
Engineering has also established long-term relationships with its main suppliers, particularly those making the exotic
materials built into their advanced products. Such relationships are crucial in research and development projects,
some of which take a number of years to come to fruition. Joe Lawson epitomises the ‘can do’ philosophy of the
company, always willing to take on the complex engineering challenges presented by his demanding customers.
Lawson Engineering now faces problems caused by its own success. Its current location, premises and facilities are
inadequate to allow the continued growth of the company. Joe is faced with the need to fund a new, expensive,
purpose-built facility on a new industrial estate. Although successful against a number of performance criteria, Lawson
Engineering’s performance against traditional financial measures has been relatively modest and unlikely to impress
the financial backers Joe wants to provide the necessary long-term capital.
Joe has become aware of the increasing attention paid to the intangible resources of a firm in a business. He
understands that you, as a strategy consultant, can advise him on the best way to show that his business should be
judged on the complete range of assets it possesses.
Required:
(a) Using models where appropriate, provide Joe with a resource analysis showing why the company’s intangible
resources and related capabilities should be taken into account when assessing Lawson Engineering’s case
for financial support. (12 marks)
第2题:
(ii) The answers to any questions that the potential investors may raise in connection with the maximum
possible investment, borrowing to finance the subscription and the implications of selling the shares.
(7 marks)
Note: you should assume that Vostok Ltd and its trade qualify for the purposes of the enterprise investment
scheme and you are not required to list the conditions that need to be satisfied by the company, its
shares or its business activities.
第3题:
A、to solving
B、 making
C、 to solving
D、 made
E、 to solve
F、 making
G、 to solve
H、 made
第4题:
One reason is that banks must ________ customers, who will switch to another bank if they are not satisfied.
A、compete for
B、compete against
C、compete with
D、compete in
第5题:
Directions: The following is an introduction of a company. After reading it, you should give brief answers to the five questions ( No.56 to No. 60) that follow. The answers (in not more than 3 words)should be written after the corresponding numbers on the Answer Sheet.
Ditis Hong Kong Ltd is a manufacturer of security products and peripheral equipment, knowledge-based company. All of our managers has high technical education and fluently spoken English, Chinese, Japanese and Russian. We major in professional digital security products. Our products with advanced technology, stable performance, cost-effective, stylish design, excellent quality, has won the trust of customers and a wide range of popular.
Being a professional manufacturer of security products, we value Innovation, Dedication and Superiority, and satisfy our customers by adding new designs and features to our products according to customers' needs.
Our service & knowledge is second to none. We really appreciate your business and hope to deal with you again.
We sincerely welcome customers to visit and give us your advice.
41.What kind of company is Ditis Hong Kong Ltd?
Ditis Hong Kong Ltd is a manufacturer of ________ and peripheral equipment, knowledge-based company.
42. What’s the educational background of the managers in Ditis Hong Kong Ltd?
All of our managers has ________________.
43. What’s the major products of the company?
They major in ______________ products.
44. How can the company satisfy its customers?
It satisfies its customers by adding ____________ to our products according to customers' needs
45. How about the service and knowledge of the company?
Our service & knowledge is ___________.
答案:41, security products;42,high technical education;43,security products;
44,designs and features;45,second to none。
解析:
41,来自“Ditis Hong Kong Ltd is a manufacturer of security products and peripheral equipment, knowledge-based company. ”Ditis Hong Kong Ltd 是一家专业生产安全产品和外部设备产品的知识型公司。
42,来自“All of our managers has high technical education and fluently spoken English, Chinese, Japanese and Russian. ”我们所有的经理都受过高等技术教育,英语、汉语、日语和俄语口语流利。
43,来自“Being a professional manufacturer of security products”是一家专业的安全产品制造商。
44,来自“by adding new designs and features to our products according to customers' needs.”根据客户的需要,为产品添加新的设计和特色。
45,来自“Our service & knowledge is second to none. ”我们的服务和知识是首屈一指的。
第6题:
(b) ‘Strategic positioning’ is about the way that a company as a whole is placed in its environment and concerns its
‘fit’ with the factors in its environment.
With reference to the case as appropriate, explain how a code of ethics can be used as part of a company’s
overall strategic positioning. (7 marks)
第7题:
Our company will()the customers' suggestions.
A. respond
B. responding to
C. respond to
第8题:
Can you provide a bodyguard for the CEO of our company?
A.Yes. A former national judo champion is in our company. You will be satisfied with him.
B.No. Our company is expected to have a judo champion If he comes, you will be satisfied with him.
C.No. He has already removed to a neighboring city. If he were here, you would be satisfied with him.
D.Yes. My company has got a former national judo champion But he is highly demanding
第9题:
A、increases
B、increased
C、is increasing
D、has increased
第10题: