剑桥商务英语证书考试（BEC）
问答题Practice 5 For two or three candidates I’m going to describe a situation. The retail company you work for is planning to improve its website. Talk together about some of the things that are important for the improvement of the website and decide whi
题目
问答题
Practice 5 For two or three candidates I’m going to describe a situation. The retail company you work for is planning to improve its website. Talk together about some of the things that are important for the improvement of the website and decide which 3 you think are most important. * three minutes for groups of three candidates Prompt material ●Contents ●Design ●Computer system ●Personal firewall Follow-up questions: (1) Do you think a company’s website is important? (2) Do you often surf the internet to get some useful information? (3)What are the advantages for a company to have a website?
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相似问题和答案
第1题：
问答题
Practice 1 ‘Mini presentation’—about 6 minutes In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas. A WHAT IS IMPORTANT WHEN MOTIVATING STAFF? ● FINANCIAL BENEFITS ● CAREER DEVELOPMENT OPPORTUNITIES ●... B WHAT IS IMPORTANT WHEN SATISFYING CUSTOMERS? ● A GOOD AFTER-SALES TEAM ● MORE CUMMUNICATION WITH CUSTOMERS ●... C WHAT IS IMPORTANT WHEN PREPARING FOR A JOB INTERVIEW? ● STUDYING THE JOB ADVERTISEMENT ● STUDYING THE COMPANY ●...
正确答案：
【参考范例】
Sample A:
Well, I’m very interested in this topic—what’s important when motivating staff. As far as I am concerned, I think we should take three main important factors into consideration, that is, financial incentives, career development chances and an easy-going boss. Firstly, the most important factor should be the financial benefits. They may consist of good salary, bonus and other perks. As we know, instead of working for fun, most people work to live. And also as the saying goes, money can make the mare go, thus money is very important in develop staff’s motivationm. Secondly, career development chances are quite important. In reality, there is nobody who does not want to be promoted. If there are not any good career prospects in a job, staff will probably give up the job. Finally, an easy-going boss is also important. Nobody is willing to work with a difficult boss. In conclusion, financial incentives, career development chances and an easy-going boss are important in motivating staff.
Sample B:
Well, I’d like to talk about the important factors that are beneficial to improve customers’ satisfaction. Firstly, we need a group of outstanding after-sales service team. It is true that it is difficult to meet the demands of every customer, but our duties involve dealing with customers’ complaints and trying all manner of ways to solve their problems. In order to cultivate an efficient group of after-sales service team, we must arrange some staff training courses. Besides, we need to conduct researches on customers about whether they are satisfied with our products and in what aspects they are dissatisfied. On the basis of the result of the researches, we can make improvement. In a word, a excellent after-sales team and more communication with customers can help improve customer satisfaction.
Sample C:
The objective of my talk is how to prepare for a job interview. I think the preparation mainly consists of studying the job advertisement, finding out information about the company and preparing yourself psychologically. First of all, you should study carefully the job advertisement so that you can match your qualifications, such as knowledge, abilities and skills, with the specifications required for the vacancy. You must make the interviewer believe that you have all the qualifications required, thus you are the right kind of person they are looking for. Secondly, you should know more about the company, for example its profile, requirements, existing problems, structure, campaigns and future plans. Finally, you should also prepare yourself psychologically and this will help you overcome stress. For example, rehearsing the interview with your friends is a good way of relaxation exercise that can put confidence in you.
Sample A:
Well, I’m very interested in this topic—what’s important when motivating staff. As far as I am concerned, I think we should take three main important factors into consideration, that is, financial incentives, career development chances and an easy-going boss. Firstly, the most important factor should be the financial benefits. They may consist of good salary, bonus and other perks. As we know, instead of working for fun, most people work to live. And also as the saying goes, money can make the mare go, thus money is very important in develop staff’s motivationm. Secondly, career development chances are quite important. In reality, there is nobody who does not want to be promoted. If there are not any good career prospects in a job, staff will probably give up the job. Finally, an easy-going boss is also important. Nobody is willing to work with a difficult boss. In conclusion, financial incentives, career development chances and an easy-going boss are important in motivating staff.
Sample B:
Well, I’d like to talk about the important factors that are beneficial to improve customers’ satisfaction. Firstly, we need a group of outstanding after-sales service team. It is true that it is difficult to meet the demands of every customer, but our duties involve dealing with customers’ complaints and trying all manner of ways to solve their problems. In order to cultivate an efficient group of after-sales service team, we must arrange some staff training courses. Besides, we need to conduct researches on customers about whether they are satisfied with our products and in what aspects they are dissatisfied. On the basis of the result of the researches, we can make improvement. In a word, a excellent after-sales team and more communication with customers can help improve customer satisfaction.
Sample C:
The objective of my talk is how to prepare for a job interview. I think the preparation mainly consists of studying the job advertisement, finding out information about the company and preparing yourself psychologically. First of all, you should study carefully the job advertisement so that you can match your qualifications, such as knowledge, abilities and skills, with the specifications required for the vacancy. You must make the interviewer believe that you have all the qualifications required, thus you are the right kind of person they are looking for. Secondly, you should know more about the company, for example its profile, requirements, existing problems, structure, campaigns and future plans. Finally, you should also prepare yourself psychologically and this will help you overcome stress. For example, rehearsing the interview with your friends is a good way of relaxation exercise that can put confidence in you.
解析：
暂无解析
第2题：
问答题
Practice 2 For two or three candidates Promotional Sales I’m going to describe a situation. Your company is considering promotional sales for the coming New Year. You have been asked to help with the programme. Discuss the situation together, and decide what kind of promotional events are suitable and eye-catching. * three minutes for groups of three candidates Prompt material Promotional events ●Discount ●Free samples ●Instruction ●On-site technical support
正确答案：
【参考范例】
A: Hi, Rex. Are you available now? Tom and I would like to talk about the promotional events with you for we are asked to help with promoting sales for the coming New Year.
B: Go ahead.
A: Have you got any ideas on suitable and eye-catching promotional events?
B. At this time discount is always the most effective choice. When I went downtown yesterday, the streets were crowded with discount sales. People were crazy about buying all kinds of goods.
C: Discount is a good way. But you know, our price is already low enough and to offer bigger discount to the customers is not quite possible, otherwise, there will be little room for profits.
A: That’s for sure. So, is there any new events to attract people?
B: How about letting people experience our latest products? I mean we can offer free samples for people to use. With a better idea of the good quality of our products, people will buy our products instead of our rivals.
C: Good idea! And we can also offer detailed instruction and on-site technical support for our customers.
A: Good! I like this exhibition plan. Then, where will be ideal to carry out our exhibition?
C: I think some big conference centers or hotels will do. Since they will be located in the centre of the city, then the transportation will be no problem.
B: That’s right. Exhibition in big venues will definitely attract more attention and display our position in IT field.
A: OK, it is all most everything. Let’s talk about the details later.
A: Hi, Rex. Are you available now? Tom and I would like to talk about the promotional events with you for we are asked to help with promoting sales for the coming New Year.
B: Go ahead.
A: Have you got any ideas on suitable and eye-catching promotional events?
B. At this time discount is always the most effective choice. When I went downtown yesterday, the streets were crowded with discount sales. People were crazy about buying all kinds of goods.
C: Discount is a good way. But you know, our price is already low enough and to offer bigger discount to the customers is not quite possible, otherwise, there will be little room for profits.
A: That’s for sure. So, is there any new events to attract people?
B: How about letting people experience our latest products? I mean we can offer free samples for people to use. With a better idea of the good quality of our products, people will buy our products instead of our rivals.
C: Good idea! And we can also offer detailed instruction and on-site technical support for our customers.
A: Good! I like this exhibition plan. Then, where will be ideal to carry out our exhibition?
C: I think some big conference centers or hotels will do. Since they will be located in the centre of the city, then the transportation will be no problem.
B: That’s right. Exhibition in big venues will definitely attract more attention and display our position in IT field.
A: OK, it is all most everything. Let’s talk about the details later.
解析：
暂无解析
第3题：
What are you going to do?（）
AI'm planning to go to the cinema with my friend
BNo, I'm not going to do it.
CThank you for asking me about it.
DYes, I'll go
A
略
第4题：
问答题
Practice 2 ‘Mini presentation’—about 6 minutes In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas. A WHAT IS IMPORTANT WHEN…? NEGOTIATING ● COMPROMISE ● DISPUTE ●... B WHAT IS IMPORTANT WHEN…? EMPLOYING TECHNICAL WRITERS ● BEING ABLE TO WRITE WELL ● MEETING TIGHT DEADLINES ●... C WHAT IS IMPORTANT WHEN…? MANAGING A COMPANY ● COMMUNICATION ● EXECLLENT MANAGER ●...
正确答案：
【参考范例】
Mini-representation One:
I think when managing a company one of the most important features is communication. Good communication is necessary at all stages of the business process, which can contribute to a successful business.
Within individual companies internal communication occurs at, and between the various levels. Directors communicate with one another in term of the company’s overall strategy. They inform managers of their plans, and the managers then communicate with other employees to convey their messages. Negotiations are conducted with regard to pay and working conditions. Managers express their decisions and orders through good communication, which can achieve the aim of improving morale and motivation. Employees also communicate with each other, for example, over production, wages and their spare activities.
Reliable and effective communication is one of the key elements which lead to efficient management of a company.
Question: Can you tell me other vital elements which result in efficient management of a company?
Answer: Many requirements are important for the efficient management of a company, both internal and external. We need good communication, good staff and managers, smooth flow of the capital, the full cooperation between the company, etc.
Mini-representation Two
Firstly, it is of very importance to be able to write well. This means not only knowing the basic rules of spelling, grammar and punctuation, but also having the competence to condense and organise sophisticated information to make it accessible to the public. A good writer must also be capable of dealing with meeting tight deadlines. Secondly, as far as career prospects are concerned, after acquiring valuable experience, many technical writers have the opportunity of working on managerial roles. They may then have the responsibility for the work of other writers within a particular company, or they may prefer to become contractors. This means selling their services through an agency employing many freelance technical writers, whose services are charged to companies at an hourly rate.
Question: What do you think which factor is more significant, being able to writer well or meeting tight deadlines? Why?
Answer: I think neither of them can be ignored. We need technical writers not only being able to write well but also being competent to meet tight deadlines.
Mini-representation One:
I think when managing a company one of the most important features is communication. Good communication is necessary at all stages of the business process, which can contribute to a successful business.
Within individual companies internal communication occurs at, and between the various levels. Directors communicate with one another in term of the company’s overall strategy. They inform managers of their plans, and the managers then communicate with other employees to convey their messages. Negotiations are conducted with regard to pay and working conditions. Managers express their decisions and orders through good communication, which can achieve the aim of improving morale and motivation. Employees also communicate with each other, for example, over production, wages and their spare activities.
Reliable and effective communication is one of the key elements which lead to efficient management of a company.
Question: Can you tell me other vital elements which result in efficient management of a company?
Answer: Many requirements are important for the efficient management of a company, both internal and external. We need good communication, good staff and managers, smooth flow of the capital, the full cooperation between the company, etc.
Mini-representation Two
Firstly, it is of very importance to be able to write well. This means not only knowing the basic rules of spelling, grammar and punctuation, but also having the competence to condense and organise sophisticated information to make it accessible to the public. A good writer must also be capable of dealing with meeting tight deadlines. Secondly, as far as career prospects are concerned, after acquiring valuable experience, many technical writers have the opportunity of working on managerial roles. They may then have the responsibility for the work of other writers within a particular company, or they may prefer to become contractors. This means selling their services through an agency employing many freelance technical writers, whose services are charged to companies at an hourly rate.
Question: What do you think which factor is more significant, being able to writer well or meeting tight deadlines? Why?
Answer: I think neither of them can be ignored. We need technical writers not only being able to write well but also being competent to meet tight deadlines.
解析：
暂无解析
第5题：
问答题
Practice 5 Discussion—about 5 minutes. In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, and example of which is below, and then about 3 minutes to discuss the topic with your partner. After that the examiner will ask you more questions related to the topic. For two candidates Flexible Working Time Your company wants a flexible working time. You are asked to discuss about it. Discuss the situation and decide: ● Is it practical or not ● name the advantages and disadvantages For three candidates Flexible Work Time Your company wants a flexible working time. You are asked to discuss about it. Discuss the situation and decide: ● Is it practical or not ● name the advantages and disadvantages ● If needed, cite the accurate example to fight for／against it.
正确答案：
A: Well, the management’s proposal on flextime is today’s topic. What are your opinions on this? .
B: I think our staff members would be happy with this practical idea. They have complained that the present working time is too restricted. They say the working time should be flexible.
A: In what ways?
B: The company should allow the staff to build up a credit of hours to entitle them to take a few hours or a day off.
A: But don’t you think there would be chaos?
B: What do you mean by “chaos”?
A: There would be no one in any department knowing who was in at what time. And people who phone the company or visit our company would get terribly confused.
B: Well, I’m sorry to interrupt. In my opinion, we should make cover arrangements. When people are sick or when people take holiday the same kind of arrangements is made.
A: Er. Mr. Brown, what are your views?
B: Frankly, I think it’s difficult for our section to have flexible time. There are three of us in our section and we work as a team. Therefore, if we had anyone off then we wouldn’t be able to manage.
B: I think our staff members would be happy with this practical idea. They have complained that the present working time is too restricted. They say the working time should be flexible.
A: In what ways?
B: The company should allow the staff to build up a credit of hours to entitle them to take a few hours or a day off.
A: But don’t you think there would be chaos?
B: What do you mean by “chaos”?
A: There would be no one in any department knowing who was in at what time. And people who phone the company or visit our company would get terribly confused.
B: Well, I’m sorry to interrupt. In my opinion, we should make cover arrangements. When people are sick or when people take holiday the same kind of arrangements is made.
A: Er. Mr. Brown, what are your views?
B: Frankly, I think it’s difficult for our section to have flexible time. There are three of us in our section and we work as a team. Therefore, if we had anyone off then we wouldn’t be able to manage.
解析：
暂无解析
第6题：
问答题
Practice 5 ● You are on a business trip to one of your company’s factories in Paris to inspect some machines in trouble. You are asked to report to your Department Manager about your work progress there. ● Write a memo ● telling him what you have done so far, ● stating what the trouble is, ● saying what you are going to do next. ● Write 40—50 words on the opposite page.
正确答案：
【参考范文】
To: Mr. Bill Gates
From: John Black
Date: 2 March 2009
Subject: Work Progress
I’ve been inspecting the machines which are reported to be in troubles since the day I arrived in Paris. It turns out that something goes wrong with the engines, so I decide to call the machine manufacturers tomorrow and ask their technicians to do something about it.
To: Mr. Bill Gates
From: John Black
Date: 2 March 2009
Subject: Work Progress
I’ve been inspecting the machines which are reported to be in troubles since the day I arrived in Paris. It turns out that something goes wrong with the engines, so I decide to call the machine manufacturers tomorrow and ask their technicians to do something about it.
解析：
暂无解析
第7题：
问答题
【参考范例六】PART 2Describe a person who is living near of you. You should say: who the person is how you got to know him/her when you became the neighbour and explain why you like to choose this person to talk about.You will have to talk about the topic for one or two minutes.You have one minute to think about what you’re going to say.You can make some notes to help you if you wish.
正确答案：
I’d like to talk about Ms Li who is a close friend of my mother. We have been neighbours for many years. She practically watched me grow up. She is plump and good-looking with short hair and a round face .She has beautiful simple and she is always kind to people around. We often visit her. She is a warm-hearted person and is always ready to help others. She is an English teacher and sometimes I go to her house to ask her for help .I appreciate her because she is always patient to me and she always encourages me to continue studying English. Besides, she is a versatile person and good at dancing. She even organises a community dancing group. I think she’s sweet, kind and awesome lady. That’s why I wanted to talk about her.
解析：
考生应描述这位邻居是谁，跟他／她是怎么认识的；具体描述他／她的外貌特征和他／她的一些爱好等，并简单评价一下这位邻居。
考生应描述这位邻居是谁，跟他／她是怎么认识的；具体描述他／她的外貌特征和他／她的一些爱好等，并简单评价一下这位邻居。
第8题：
What are you going to do?（）
- A、I'm planning to go to the cinema with my friend
- B、No, I'm not going to do it.
- C、Thank you for asking me about it.
- D、Yes, I'll go
正确答案:A
第9题：
问答题
Practice 1 Discussion—about 5 minutes In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that the examiner will ask you more questions related to the topic. For two candidates Program for New Staff Your company has found that ineffective time management is one of the major problem areas throughout the workforce. You have been asked to put forward some suggestions for improving the situation. Discuss and decide together: ● why poor time management can become a major problem in companies. ● what procedures could be adopted to ensure that time is managed effectively.
正确答案：
【参考范例】
A: Hi. As you know, these days our company is sort of out of control. Don’t you think so?
B: Yeah. Everything appears to be in chaos here in our company. And that clearly has resulted from poor time management.
A: You mean poor time management has led to all these problems? Why?
B: When time is not well planned within a company, they usually do not distribute blocks of time to specified tasks. They do not have a definite clue of when they should finish a certain task.
A: I think they often ignore the ordering of priorities. I mean certain tasks need our prior attention. But in the company every task is treated equally, even though it is a very important task.
B: That’s the point. So time should be planned in line with the significance of the tasks we need to deal with.
A: So what do you think we can do in order to manage time effectively here in our company?
B: You mean what means we can adopt?
A: Sure. That’s what our boss is asking us to do, right?
B: Right. I think we’ve got a lot to do. First, we should make all the staff members aware of the importance of effective time management to our company.
A: Yes, I think instruction in time management will be useful for them, especially those in supervisory positions.
B: Great. Perhaps we can run a few training courses for them. If necessary, we may invite some professionals from outside to help us.
A: Another thing we can do is to make all the managers, or even every employee, think of a job description of their own. Only in this way, can they be pretty sure about what they are accountable for and what they are not.
B: Yes, that’s a good idea. And I think, the top managers of our company should make a set of rules with regard to what sort of jobs should be given priority to. In this way, we can confirm that significant tasks are handled first.
A: Good idea. So in conclusion, our company should run a few training courses, and every employee should write down a job description of their own.
B: And rules should be made about what sort of job should be given priority to.
A: Hi. As you know, these days our company is sort of out of control. Don’t you think so?
B: Yeah. Everything appears to be in chaos here in our company. And that clearly has resulted from poor time management.
A: You mean poor time management has led to all these problems? Why?
B: When time is not well planned within a company, they usually do not distribute blocks of time to specified tasks. They do not have a definite clue of when they should finish a certain task.
A: I think they often ignore the ordering of priorities. I mean certain tasks need our prior attention. But in the company every task is treated equally, even though it is a very important task.
B: That’s the point. So time should be planned in line with the significance of the tasks we need to deal with.
A: So what do you think we can do in order to manage time effectively here in our company?
B: You mean what means we can adopt?
A: Sure. That’s what our boss is asking us to do, right?
B: Right. I think we’ve got a lot to do. First, we should make all the staff members aware of the importance of effective time management to our company.
A: Yes, I think instruction in time management will be useful for them, especially those in supervisory positions.
B: Great. Perhaps we can run a few training courses for them. If necessary, we may invite some professionals from outside to help us.
A: Another thing we can do is to make all the managers, or even every employee, think of a job description of their own. Only in this way, can they be pretty sure about what they are accountable for and what they are not.
B: Yes, that’s a good idea. And I think, the top managers of our company should make a set of rules with regard to what sort of jobs should be given priority to. In this way, we can confirm that significant tasks are handled first.
A: Good idea. So in conclusion, our company should run a few training courses, and every employee should write down a job description of their own.
B: And rules should be made about what sort of job should be given priority to.
解析：
暂无解析
第10题：
问答题
Practice 3 “Mini presentations”—about 6 minutes In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas. A: WHAT IS IMPORTANT WHEN...? Selecting staff for overseas training: ● Work experience ● Command of the language of the target country ●... B: WHAT IS IMPORTANT WHEN...? Conducting a market analysis: ● Targeted customers/clients ● Comparison with major competitors ●… C: WHAT IS IMPORTANT WHEN...? Aiming to improve customer service: ● Finding out customer needs ● Dealing with complaints efficiently ●…
正确答案：
【参考范例】
If you choose A:
When selecting staff for overseas training, their work performance must be taken into consideration. Selecting staff members with outstanding work performance for overseas training will set a good example for other staff members, which may encourage them to improve their work performance.
Moreover, it is also very important to consider their command of the language of the target country when selecting staff for overseas training. Staff members with a good command of the language of the target country will be able to understand instructions given by the overseas trainer well enough, participate in all training activities without language barrier, and communicate with the trainer or other trainees freely.
If you choose B:
When conducting a market analysis, it is very necessary to analyze the targeted customers/clients. This analysis may include collection and analysis of information about the targeted customers/clients in terms of gender , range of age, likes and dislikes and average income.
Furthermore, it helps to make a comparison with major competitors providing same or similar products/services. There are several aspects that may be compared, for instance, financial strength, cost efficiency, impact of advertising, product/service range and special features of products/services.
If you choose C:
When aiming to improve customer service, first of all we should find out customer needs. Different approaches can be taken to collect information concerning customer needs, for example, designing a questionnaire for collecting most information, training a team for collecting and analyzing the information, etc.
In addition, dealing with complaints efficiently is also very important, which can be done in a variety of ways.
We may set up a hot line for customers to make complaints and train a team for handling customer complaints. The members of the team should be patient, enthusiastic and have good telephone manners and interpersonal skills.
It means a lot that every complaint is dealt with seriously by the team and the customer who makes a complaint is always informed of the final result.
It is advisable that a record of all complaints made by customers and how they have been dealt with be kept so that effective ways can be suggested as for how to deal with these complaints.
If you choose A:
When selecting staff for overseas training, their work performance must be taken into consideration. Selecting staff members with outstanding work performance for overseas training will set a good example for other staff members, which may encourage them to improve their work performance.
Moreover, it is also very important to consider their command of the language of the target country when selecting staff for overseas training. Staff members with a good command of the language of the target country will be able to understand instructions given by the overseas trainer well enough, participate in all training activities without language barrier, and communicate with the trainer or other trainees freely.
If you choose B:
When conducting a market analysis, it is very necessary to analyze the targeted customers/clients. This analysis may include collection and analysis of information about the targeted customers/clients in terms of gender , range of age, likes and dislikes and average income.
Furthermore, it helps to make a comparison with major competitors providing same or similar products/services. There are several aspects that may be compared, for instance, financial strength, cost efficiency, impact of advertising, product/service range and special features of products/services.
If you choose C:
When aiming to improve customer service, first of all we should find out customer needs. Different approaches can be taken to collect information concerning customer needs, for example, designing a questionnaire for collecting most information, training a team for collecting and analyzing the information, etc.
In addition, dealing with complaints efficiently is also very important, which can be done in a variety of ways.
We may set up a hot line for customers to make complaints and train a team for handling customer complaints. The members of the team should be patient, enthusiastic and have good telephone manners and interpersonal skills.
It means a lot that every complaint is dealt with seriously by the team and the customer who makes a complaint is always informed of the final result.
It is advisable that a record of all complaints made by customers and how they have been dealt with be kept so that effective ways can be suggested as for how to deal with these complaints.
解析：
暂无解析